ATENEO DE ZAMBOANGA UNIVERSITY

SENIOR HIGH SCHOOL

FR. EUSEBIO G. SALVADOR, SJ CAMPUS, LA PURISIMA ST., ZAMBOANGA CITY

[NAME OF THE BUSINESS] BUSINESS PLAN

A Business Plan
presented to
MR. JOHN REYMUND B. RAMIREZ
Instructor, ABM Department
Ateneo de Zamboanga University – Senior High School

In Partial Fulfillment
of the Requirements for
ENT 112 – Entrepreneurship
2nd Semester, S.Y. 2018-2019

By

ABDURAJAD, ARRAYYAN A.| ALVIAR, FRANCINE AVEE P.| CALISANG, MARK DANIEL S.|
CHIONG, ABIGAIL P. | LIM, BERNADINE NICOLE C.
MADLIAS, AIZA RAHMA M.| MICIANO, CATHERINE NICOLE T.| SANTOS, JUSTINE ROI B.
ENT 112 – S

March 2019
table of contents
1 EXECUTIVE SUMMARY 1
2 BUSINESS PROFILE 2
2.1 Business Name 2
2.2 Business Logo and Tagline 2
2.3 Location 3
2.4 Mission Statement 3
2.5 Vision Statement 4
2.6 Products or Services Sold 4
2.7 Nature of the Business 4
2.8 Form of Business Organization 4
2.9 Competitive Advantage 4
3 INDUSTRY AND MARKET ANALYSIS 5
3.1 Overview of the Industry 5
3.2 Target Market 5
3.3 List of Competitors 8
4 PRODUCT/SERVICE OFFERING 9
4.1 List of Product/Service Offerings 9
5 ORGANIZATIONAL PLAN 10
5.1 Organizational Chart 10
5.2 Key Responsibilities 10
6 OPERATIONAL PLAN 12
6.1 Project Timetable using Henry Gantt Chart 12
6.2 List of Equipment and Machineries Necessary 12
6.3 List of Tools and Utensils Necessary 12
6.4 Booth Floor Plan 13
6.5 Blueprint of Booth Facade 14
7 MARKETING PLAN 15
7.1 Product/Service Packaging 15
7.2 Promotions 15
7.3 Distribution 15
8 FINANCIAL PLAN 16
8.1 Proposed Budget 16
8.2 Income Statement 16
8.3 Cash Flow Statement 17
9 APPENDIX 18
9.1 Receipts 18
EXECUTIVE SUMMARY
BUSINESS NAME
Island of Montunui is created and founded by the group of 8 students from the ABM strand of
Ateneo de Zamboanga University Senior High School. The students have a purpose why they
created this kind of product selling. They sell some products like: nachos, brownies, revel bars and
refreshments. Its purpose is to improve how they socialized with the people who buy their products.
It also improves them to practice on their sales taking to the people, entrepreneurship, marketing
skills and how to manage a business in the near future if they were given the opportunity to handle it.
Before the entrepreneurship fair happened, the founder/s planned about this business and shared
their different skills and wants to do this kind of business. They shared their different talents of
cooking and baking the said products they sell.

For the products which will be served for the upcoming Entrepreneurship Fair 2019, the group
will be presenting products that are conceptualized with pure originality and uniqueness to satisfy the
wants of the target market. The first on their products’ list is the oatmeal cookies served in a pack of
four pieces, made of flour, butter, eggs, sugar and oats. Next, the nachos, chips served in a semi-
cylindrical paper plates topped with a cheesy dip made from cheezee squeeze, evaporated milk,
flour, and butter. They will also be serving brownies which will be served in box with four slices of
brownies made from, commercial brownie mix, oil, water, and eggs. The last one on the list for their
delicacies is the revel bar, which is a chewy bar type cookies loaded with oats, chocolate and topped
with boiled condensed milk and cocoa. For the drinks, they will be serving two varieties of sodas,
Sweetened drink made from grape and strawberry-flavored juice and sprite as the soda. Their
purpose in building this business does not only focuses on the scope of their missions and visions
but also are dedicated to turning the entrepreneur’s imaginative ideas into leading products that will
help in developing their business to grow profitably. They are also aiming to provide exceptional
taste and new innovations in the food industry at a tolerable price point that will be very accessible to
everyone. Aside from developing the business and producing new innovations, their purpose is to
set as examples that teamwork, connection within them, sharing ideas and even listening to others’
and having fun made this business very possible.

Island of Montunui is in a Corporation form of business organization wherein the business is

operated by 8 members and each are given tasks that are based by their level of responsibility.
Starting with the most important and meticulous task which is the Cashier, this role is given to Ms.
Catherine Miciano. The next task would be the Accountant/ Bookkeeper that is assigned to Mr. Mark
Calisang, Ms. Bernadine Lim as the Marketing Manager, Ms. Francine Alviar as the Supervisor, Ms.
Aiza Madlias and Ms. Abigail Chiong as the operations staff, Mr. Justine Santos as the Sales
Representative and Mr. Arrayyan Abdurajad as the Quality Control, Safety, Environmental Manager.
The business type would be Manufacturing. Their group has decided to bake the products they plan
to sell for it to be surely made to reach the level of satisfaction of their customers. The location of
their business would be in the Multi-Purpose Covered Courts 1 of Ateneo de Zamboanga school
premises.

Business Plan – 1
BUSINESS PROFILE
BUSINESS NAME
BUSINESS NAME

A Hawaiian-themed business, Island of Montunui, which the name was derived from a famous
place in a Disney movie entitled, Moana. Island of Montunui is a small type of business that will
showcase its uniqueness just like the business name. The name was agreed by all of the members,
since Moana is the first thing that came up into their minds once the theme was announced.
Everyone liked and watched Moana, that is why we came up with the business name same as the
Island that was mentioned in the movie. The business name aims to be inviting that will gather
attention from the customers that will buy the products from the business.

BUSINESS LOGO AND TAGLINE

To give out a Hawaiian vibe for their customers, the logo of the business, Island of Montunui is
eye catching and at the same time pleasant to the eyes. Pastel colors are the main color palette that
was used, since pastel colors exemplify tranquility and an inviting aura. We applied the color pastel
pink for the text of our business name to emphasize the wording and complement with the
background. We also added flowers and coconut trees, which represents the Hawaiian image that
everyone knows. As for the background it is a picture of the beach, the main focus of the logo in
which everyone would like. Mahalo i ka mokupuni`o Montunui! This is the tagline of the business
which means This is the Island of Montunui! This tagline invites their customers to buy their products
and we will give out the best service that they can give to each and every customer.

Business Plan – 2
LOCATION

PRODUCT/SERVICES SOLD
The products are conceptualized with pure originality and uniqueness to satisfy the wants of the
target market. The first on the products’ list is the oatmeal cookies served in a pack of four pieces,
made of flour, butter, eggs, sugar and oats. The oatmeal cookies retails at the price of 20 php. Next,
we have the nachos at 25 php, chips served in a semi-cylindrical paper plates topped with a cheesy
dip made from cheezee squeeze, evaporated milk, flour, and butter. They will also be serving
brownies which is 30 php, will be served in box with four slices of brownies made from, commercial
brownie mix, oil, water, and eggs. The last one on the list for their delicacies is the revel bar which
15 php, which is a chewy bar type cookies loaded with oats, chocolate and topped with boiled
condensed milk and cocoa. For the drinks, they will be serving two varieties of sodas, Sweetened
drink made from grape and strawberry-flavored juice and sprite as the soda at 20 php.

MISSION STATEMENT

We strive to contribute our customers the best hospitality with the products and services we
offered to them. We also bring out our full potential and effort to give our customers a level of
satisfaction they prefer. Together, we aim to help satisfy our customers through:

• Improve access to the Satisfactory Needs of our people.

• Encourage our market into entrepreneurship and,

• Eco-friendly environment.

Business Plan – 3
VISION STATEMENT

We envision our booth to successfully bring happiness to our customer and to give service
without hesitation to attain the optimal function of building the business.

NATURE OF THE BUSINESS

Island of Montunui is the business name that consists of eight members who run and manage in
the said business. It is a corporation type of business based on the numbers of owners. Corporation
is an artificial being created by operation of law, having the right of succession and the powers,
attributes and properties expressly authorized by law of incident to its existence. (Sec.1 Corporation
Code of the Philippines) There are advantages and disadvantages in corporation. One of the
advantages of corporation is that, it enjoys a continuous existence because of its power of
succession and corporation could last until 50 years. And the disadvantages of corporation is, it is
not easy to organize because of its complicated legal requirements and there more taxes to pay to
the government.

TYPE OF BUSINESS ORGANIZATION

Island of Montunui is a manufacturing type of business based on function. Manufacturing is a

type of business who manufactures products by converting raw materials or ingredients into finished
products. As the owner of the business, the manufacturer buys the raw materials or ingredients.
Then, it makes the raw materials or ingredients to finished products by applying direct labor and
factory overhead. The business has a lot of variety of products to sell. They have nachos, oatmeal
cookies, brownies, revel bar and grape and strawberry soda. In order to produce these products,
they need raw ingredients, direct labor and factory overhead. For example the strawberry soda, the
raw ingredients needs are soft drink and strawberry juice or powder. For the direct labor, the
assigned member who will work for strawberry soda will converted the raw ingredients into finished
product. And for the factory overhead, the resources needed or cost that need to be paid for in
making strawberry soda other than raw ingredients and direct labor are paper cup, ice and straw.

COMPETITIVE ADVANTAGE

The products that they offer to their fellow customers are their driving forces in making their
business a successful one. The foods that they serve for their target market are very delectable and
exquisite in taste, and its food contents are essentially balanced to one's health. Our cold beverages,
Strawberry and Grape Sodas, helps their customers keep calm and in cool state under the heat
waves of the sun. And also helps them to relieve their stress and pressure whilst drinking them in to
make them feel more lively and free. Because here in the Island of Montunui, we can make
everyone who buys our products feel contented and relaxed while they enjoy the taste of their
delicious foods and drinks.

Business Plan – 4
INDUSTRY & MARKET ANALYSIS
BUSINESS NAME
INDUSTRY ANALYSIS
The industry where the business is classified is Food and Beverage Industry. Since this is also
the planned industry that the business owners agreed on. Also product selling is the contextualized
format that the ABM strand is assigned to during the Entrepreneurship Fair 2019.

TARGET MARKET
The Island of Montunui's target market are customers who are senior high school and college
students, faculty and staff and visitors of Ateneo de Zamboanga University main campus since the
location of the business is in the Multi-Purpose Covered Courts 1. The market segments of the
business are groups of customers who share common characteristics. These customers could be a
friendship, barkada, and in a relationship. The market segmentation can be useful in creating
customers profile. Customers may be profiled on much type of data. These are the following:
Demographics • Age -> 16- 50 years old • Marital Status -> Married and Single • Gender -> Male and
Female • Education -> Senior High School and College Psychographics Customers like to taste
delicious food that are exact to their taste buds. Opinions from customers about food and drinks,
they like if it is plenty and less cost Used-Based Data, Our customers have different activities to do.
The potential of the customer use in a particular product are much often because they like to buy
drinks and food that make them full right away. Geographic Data, Our business location is far from
the customer because we are in a last boundary of the location. We have many competitors that
their location is much nearest to our business. Yet, we invite people to come to our business to know
what we are selling.

SHS Statistics

Business Plan – 5
Type in here two paragraphs which describe the statistics abovementioned. 1st paragraph should be
about the trends, preferences and needs of the abovementioned target market while the 2nd
paragraph should be about the relevance of the trends, preferences and needs of the
abovementioned target market to your business. Note: Statistical information about SHS are
available in MyAdZU Portal.

College Statistics

Business Plan – 6
Type in here two paragraphs which describe the statistics abovementioned. 1st paragraph should be
about the trends, preferences and needs of the abovementioned target market while the 2nd
paragraph should be about the relevance of the trends, preferences and needs of the
abovementioned target market to your business. Note: Statistical information about SHS are
available in MyAdZU Portal.

Visitors Statistics

Business Plan – 7
Type in here two paragraphs which describe the statistics abovementioned. 1st paragraph should be
about the trends, preferences and needs of the abovementioned target market while the 2nd
paragraph should be about the relevance of the trends, preferences and needs of the
abovementioned target market to your business. Note: Statistical information about SHS are
available in MyAdZU Portal.

LIST OF COMPETITORS
Write a short introduction about the competitors before you list below the list of both the direct and
indirect competitors present during the Entre Fair. Note: Direct Competitors are those booths selling
the same type of products/services inside the MPCC 1 during the Entre Fair while the Indirect
Competitors are those stalls/concessionaires inside the Café Atenista or those stores selling the
same type of products or services outside AdZU Main Campus.

Direct Competitors

1. Competitor 1
2. Competitor 2
3. Competitor 3

Indirect Competitors

1. Competitor 1
2. Competitor 2
3. Competitor 3

Business Plan – 8
PRODUCT/SERVICE OFFERING
BUSINESS NAME
LIST OF PRODUCT/SERVICE OFFERINGS
The Island of Montunui serves Ultimate Fudge Brownies, Revel Bar, Oatmeal Cookies, Nacho Chips and Grape & Strawberry Soda.

NO. PRODUCTS OR SERVICES OFFERED DESCRIPTION AND COMPONENT/INGREDIENTS PRICE

1 ▪ served in box with four slices of brownies made from,
Ultimate Fudge Brownies commercial brownie mix, oil, water, and eggs. Php 30.00

2 ▪ chewy bar type cookies loaded with oats, chocolate and

Revel Bar topped with boiled condensed milk and cocoa. Php 15.00

3 ▪ served in a pack of four pieces, made of flour, butter, eggs,

Oatmeal Cookies sugar and oats. Php 20.00

4 ▪ served in a semi-cylindrical paper plates topped with a cheesy

dip made from cheezee squeeze, evaporated milk, flour, and
Nacho Chips Php 25.00
butter.

5 ▪ two varieties of sodas, Sweetened drink made from grape and

Grape & Strawberry Soda strawberry-flavored juice and sprite as the soda Php 20.00

Business Plan – 9
ORGANIZATIONAL PLAN
BUSINESS NAME
ORGANIZATIONAL CHART
Paste the organizational chart in here. Make sure to align it in the center.

KEY RESPONSIBILITIES
Island of Montunui is by 8 members and each are given tasks that are based by their level of
responsibility. Starting with the most important and meticulous task which is the Cashier, this role is
given to Ms. Catherine Miciano. The next task would be the Accountant/ Bookkeeper that is
assigned to Mr. Mark Calisang, Ms. Bernadine Lim as the Marketing Manager, Ms. Francine Alviar
as the Supervisor, Ms. Aiza Madlias and Ms. Abigail Chiong as the operations staff, Mr. Justine
Santos as the Sales Representative and Mr. Arrayyan Abdurajad as the Quality Control, Safety,
Environmental Manager.

MEMBER ROLE AND RESPONSIBILITIES

1. ABDURAJAD
QUALITY CONTROL, SAFETY, ENVIRONMENTAL
MANAGER - One that deals in food products. Generally,
he will be responsible for handling monitoring product and
service quality.

2. ALVIAR
SUPERVISOR - This individual is the second-in-command
in the shop and will oversee production in the absence of
the owners or general manager. This position will have an
overall understanding of all aspects of the business and
also will handle working with the monitoring of products and
rendering services

3. CALISANG
ACCOUNTANT/BOOKKEEPER - The individual filling this
role has the responsibility of recording the products that are
being sold to keep in check for the money being earned.

4. CHIONG
OPERATIONS STAFF - This individuals job is to prepare
the products and render service to the customer. (assigned
in managing brownies, revel bar, and oatmeal cookies)

5. LIM
MARKETING MANAGER - A marketing manager may be
on staff to handle all aspects related to promoting and
selling the product.

6. MADLIAS
OPERATIONS STAFF - This individuals job is to prepare
the products and render service to the customer. (assigned

Business Plan – 10
 in nachos)

7. MICIANO
CASHIER - This individual is assigned in the handling all
the financial success of the business.

Business Plan – 11
OPERATIONAL PLAN
BUSINESS NAME
PROJECT TIMETABLE USING HENRY GANTT CHART
TASK WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5
1
2
3
4
5

LIST OF EQUIPMENT AND MACHINERY NECESSARY

NO. EQUIPMENT/MACHINERY QUANTITY DESCRIPTION AND PURPOSE
1 ▪
2 ▪
3 ▪
4 ▪
5 ▪

LIST OF TOOLS AND UTENSILS NECESSARY

NO. APPARATUS/TOOL/UTENSIL QUANTITY DESCRIPTION AND PURPOSE
1 ▪
2 ▪
3 ▪
4 ▪
5 ▪

Business Plan – 12
BOOTH FLOOR PLAN
Paste in here the floor plan of the booth.

Business Plan – 13
BLUEPRINT OF THE BOOTH FACADE
Paste in here the blueprint of the booth façade

Business Plan – 14
MARKETING PLAN
BUSINESS NAME
PRODUCT/SERVICE PACKAGING

Write a short introduction about packaging of the product/service offering in this portion.

Paste here the packaging design of the product/service.

PROMOTIONS

Write in here how the business was advertised and/or promoted. If there are tarpaulins, FB posters,
flyers etc. that were prepared to advertise the business, place their photos and soft copies here. If
social media account were created to promote the business, paste in here the screenshot of the
accounts either in FB, Twitter or Instagram.

DISTRIBUTION

Write in here the description of the location of the business and how will the products/services be
sold.

Business Plan – 15
FINANCIAL PLAN
BUSINESS NAME
PROPOSED BUDGET
ITEMS/PARTICULARS QUANTITY UNIT COST TOTAL UNIT COST
Sticker Paper 2 P 52.75 P105.50
Brownie Mix 5 P 125 P 625.00
Eggs 10 P 5.56 P 56.50
Oil 284G / Pack P 27.65 P 82.9
Packaging for Brownies 2 and 3 P 39 P 204.75
Strawberry Juice 5 P 17.5 P 85.75
Grape Juice 6 P 17.5 P 102.90
Sprite 5 P 64.90 P 324.50
Paper Cups 50 (Pack) P 169.50 P 169.65
Oatmeal 2 P 53.25 P 106.50
Butter 3 P 36.70 P 110.10
Eggs 6 P 5.65 P 33.90
All-purpose Flour 1 P 54 P 54.00
Brown Sugar 2 P 39.50 P 79.00
Plastic Cellophane 50 (Pack) P 13.83 P 13.83
Nachos 4 P 90 P 360.00
Cheezee squeeze 4 P 67.60 P 270.40
Evaporada 2 P 19.60 P 39.20
Paper Plates 2 P 22.15 P 44.30
Plastic Cellophane 50 (Pack) P 13.83 P 13.83
All-purpose Flour 2 P 54 P 108.00
Eggs 9 P 5.65 P 50.85
Brown Sugar 1½ P 19.67 P 59.00
Oatmeal 2 P 21.60 P 43.20
Butter 2 P 120.60 P 241.20
Condensada 2 P 28.35 P 56.70
Cocoa Powder 1 P 34.75 P 34.75
Baking Powder 1 P 10.50 P 10.50
Total Cost/Budget Necessary P 3,486.75

INCOME STATEMENT
SALES REVENUE P 1,575.00
LESS: EXPENSES
Total Cost of Ingredients/Materials P 3,486.75
Total Transportation Expenses P 0.00
Other Expenses P 0.00
Net Income P 1,911.75

Business Plan – 16
 CASH FLOW STATEMENT
CASH INVESTED P 3,486.75
ADD: CASH RECEIPTS (i.e. cash from sale of goods/services) P 1,575.00
LESS: CASH DISBURSEMENTS
Cash Paid for Materials/Ingredients P (3,486.75)
Cash Paid for Transportation/Delivery P 0.00
Cash Paid for Other Expenses P 0.00
Net Cash Inflow P 1,575.00

Business Plan – 17
APPENDIX
BUSINESS NAME

Business Plan – 18