Competitor Analysis:

Every bakery has competition, even if you’re the only one in town. Bakeries may compete against
grocery stores, convenience shops that sell packaged baked goods and restaurants that sell take-home
goodies. Understanding what differentiates your bakery from your competitors helps you find ways to
stand out from the crowd. As you look at your competitors, look for products or services they do not
provide, and consider offering these to attract customers .

Marketing Strategy:
Product/Service Strategy:
The Butte Silver Bow Community is notorious for supporting local businesses. Therefore, bakish
focuses on ingredients whenever possible to encourage this localization. Employees are trained in a
customer focused manner and to be very knowledgeable of our entire selection of goods and services.
The bakery business is extremely seasonal. Various products are sold in greater volumes
depending on the season or nearing holiday. For example, the pie sales are rather low throughout the year
except during the holiday seasons of Thanksgiving and Christmas. Weddings are also exemplify the
seasonality of the business as most weddings occur during the summer months. In order to offset this
extreme seasonality, bakish offers a wide variety of products and focuses not only on seasonal
celebrations, but also events that happen year round such as birthdays and anniversaries. In addition, the
cake decorating classes will be offered year round and are not as affected by the time of year.

Pricing Strategy:
Due to the high quality of ingredients, made from scratch products, and carefully and at times
customized decorated goods, the pricing at Bakish will be higher than that of the typical grocery store
bakery. Bakery will offer superior quality products in affordable prices.

Distribution Strategies:
The products are distributed in various ways. The retail products may be picked up at the retail
location by the customer or delivered for a nominal fee. Customers will come to the retail location for the
classes. The distribution will also be through free home delivery if customer are willing to have their
desired products at their door step.

Promotion Strategies:
Creative design banners at different spots. Word of mouth and public perception are immensely
important in both aspects of the business. First of all, customers must understand that our products are
made with quality ingredients and thus taste better than many of our competitors. The word of mouth will
be created when someone experiences for example, a cake at a party. The cake will be enjoyed by many
and thus the word of mouth seed for the bakery aspect of the portion will be created. Word of mouth for
the classes will be spread by people that had previously taken a class. They'd recommend the classes to a
friend which provides a strong motivation to sign up. The former students will spread word of mouth in
two ways: expressing the enjoyment of the class and encouraging others to take the class, and also
developing a trust and relationship with Bakish and therefore recommending the business to others.

Strengths and weaknesses:

Strength: Talented bakers are available. New marketing strategies and competitive prices.
Weakness: New in market and totally new setup.