Marketing Plan Marketing Management

Paete Science and Business College, Inc.
J.P. Rizal St. Paete, Laguna
MARKETING COMMUNICATION PLAN FOR MIRROR MIRROR

BOUTIQUE.
A marketing communication plan submitted in partial fulfillment
Of the requirements for the course subject of
Bridge 4 – Principles of Marketing
Submitted by:
PAEZ, MELVIN JOHN M.

RUAZOL, CRISTELYN
MADRIDEJOS, ANJELLA
Bachelor of Science in Business Administration
Major in Marketing and Financial Management
Submitted to:
DR. ALELI I. MAGTIBAY

(Professor)
January 29, 2
DEDICATION
This study is wholeheartedly dedicated to our beloved parents,
who have been our source of inspiration and gave us strength when we
thought of giving up, who continually provide their moral, spiritual, and
emotional support.
To our brothers, sisters, relatives, mentor, friends, and
classmates who shared their words of advice and encouragement to
finish this marketing plan.
And lastly, we dedicated this book to the Almighty God, thank
you for the guidance, strength, power of mind, protection and skills and
for giving us a healthy life. All of these, we offer to you.

ACKNOWLEDGEMENT
We are really grateful because we manage to complete our
Marketing Plan within th given time by our professor Dr. Aleli I.
Magtibay.
This Marketing Plan couldn’t be completed without the effort and
cooperation of our group members.
We also thank our professor Dr. Aleli I. Magtibay for the
guidance and encouragement in finishing this Marketing Plan and also
for teaching us this course.
Last but not the least we would like to thank our family and
friends for their constant source of inspiration.

TABLE OF CONTENTS
Title Page
Dedication
Acknowledgement
Section 1 Executive Summary
Section 2 Introduction
Section 3 Mission and Vision Statement
Section 4 SWOT Analysis
Section 5 Target Market
Section 6 Products and Services
Section 7 Unique Selling Proposition
Section 8 Pricing and Positioning Strategy
Section 9 Distribution Plan
Section 10 Offers and Marketing Materials
Section 11 Promotion Strategy
Section 12 Online Marketing Strategy
Section 13 Retention Strategy
Section 14 Financial Projections
Section 15 Social Desirability and Green Marketing
Appendix
Bibliography
Curriculum Vitae
SECTION 1: EXECUTIVE SUMMARY

Mirror Mirror boutique is a company that offers variety of products
such as fashionable clothes, organic skin care products, make ups and
different accessories. The company came up with their name which is “Mirror,
Mirror” a famous line from the Disney movie Snow white which means carriers
of truth and reflect what our truth is. The company is a hundred percent
Filipino owned company founded on 2021 by Melvin John Paez, Annjella
Madridejos and Cristelyn Ruazol. The idea for the business was initially
generated in order to fill a void in the current market as we provide the young
men, women, LGBT, and professionals with a combination of products and
services that is unlike anything offered thus far. The goal of the company is to
deliver a unique yet stylish collection of apparels, healthy and safe make ups
and skin care products and accessories that changes frequently, provide a
thorough training for our team members and intermediaries to create a well-
balanced environment as they hold the value and values of the company and
as they are all equip with the knowledge, skills and attitude that will help them
grow and for a better growth rate of the company. We plan on aggressively
advertising our brand within the first year. We will use different marketing,
distribution channels and marketing materials. We will also held contests to
create brand awareness. The company foresee the following results within it’s
first business year : Gross sales 112,340,000 and Net Profit of 30,484,800
Php. In the long term, we’ll explore the possibilities of having an international
branches to expand the reach of the company.
SECTION 1: INTRODUCTION
Mirror mirror boutique shop is a kind of one-stop-shop business which
can offers a different kind of products like clothes, make ups, skin care,
accessories and other stuff related to fashion. We cater gender neutral
products to be able to considered men, women and LGBT community which
can also be our target market. We make sure that all of our products can suits
and fit at any ages starting from kids, teens and even in old-ages.
Our boutique shop, has the capability to produce unique designs and
good fabrics quality when it comes to our clothing line, we make sure that we
followed all of the trending clothes that can suits to our target market and
when it comes to our cosmetics and skincare line we are aiming to push
through an organic, cruelty free and vegan friendly kind of products for our
valued customer who has a sensitive skin, and also to promote green
marketing as well. and to our accessories items, we prefer to use and sell a
nickel-free, non-tarnish and hypoallergenic types of jewelleries that good for
all skin types especially for kids who has a sensitive skin.
We use two kinds of way to promote and sell our products. You can
visit our physical store to see the products on how it looks like especially to
those shoppers who really like to do a traditional shopping aside from that we
do have an online website so you can shop online without the hassle.
Through online shopping you can send us an inquiry, booking, and checking
of the availability of the products. We do offer bulk orders/wholesale, and
retail to those people who wants to be a reseller. and also our shop do a
social media advertising through posting our items on our Facebook page,
Instagram and Twitter, so you can check it out there.
Mirror mirror boutique shop gives you the premium good quality
products with a very affordable price, that consumers will surely get what they
pay off because our shop knows that "MIRROR REFLECTS YOUR BEUTY"
SECTION 3: MISSION AND VISION STATEMENTS
OUR MISSION
Mirror, Mirror Boutique’s mission is to offer excellent quality clothes,
skin care products, make-ups and accessories and make sure that the
customer has the most memorable shopping experience as we maintain the
highest standards in terms of customer service, quality products, and a wide
range selection to satisfy the needs and wants of our customer. As we value
the products that we offer, we also value our team members as they are the
image of the company, we encourage their growth. We ensure to provide a
Thorough Leadership and Personality Development trainings to build them, to
equip them with the required skill sets, knowledge and value, and values of
the company.
OUR VISION
Mirror Mirror envision to create a sustainable environment by
continuously supporting and promoting the use of eco-friendly packaging

across all brands as the customers became more conscious and demand for
a greener product. We will create an impact in the minds of our customers, to
the industry and to the world as we create a global brand by providing an
empowered innovation and design to exceed customer satisfaction and strive
to be a global leader in fashion, health, and beauty industry.
SECTION 4: SWOT ANALYSIS
STRENGTH:
• Current fashion trend makeups, clothes and accessories
• We provide unique and premium quality prints and fabrics
• One-stop-shop physical store and online store, and has a wide range of
products
• Aggressive advertising and has the ability to sell products through social
media like Facebook, Instagram and twitter and use of intermediaries to
better understand the needs and wants of customers.
• All products that we offer are all cost-efficient
WEAKNESSES
• Dependent on new fashion trends
• Low quality to maintain shipping international
• Lack of brand awareness
• Lack of strong brand image
OPPORTUNITIES:
• Consumers are interested in Korean fashion trends like makeups,
clothes and accessories
• Create and develop additional distribution outlets
• Create connection with international business partners.
• expand product development
• Partnership with other local brand
THREATS:
• New Entrants may steal our market shares
• Quantum leap on fashion trends
• Possibilities to imitate the products
• Not able to recognize brand profile
SECTION 5: TARGET MARKET

The demographics, psychographics and behavioural aspects of the
Mirror Mirror customer are as follows:

Demographics
 Resides in Paete, Laguna and nearby town
 18 – 40 years old Male, Female, LGBT
 Teenagers, College Students, Young Professionals
 Disposable income greater or less than 30,000 Php
Psychographics
 Highly reliant on technology
 Green product conscious
 Extroversion
 Stylish or dapper
 Fond of jewelleries and accessories
Behavioral aspects
 Spend their free time shopping
 Spending 5000 Php/ year for skincare, make ups, accessories and
apparels
 Keeps up with the latest trend, but does not wear them from head-to-
toe
 Seeks unique yet versatile pieces
 Prefer organic ingredients rather than chemicals

CUSTOMER PROFILE
Our ideal customer is between the ages of 18 – 40 composed of men,
women and LGBTQ+ Some are teenagers, college students others are young
professionals who have joined the workforce. They usually spend their
disposable income and allowances on shopping online using different
platforms and offline as they spend their free time going out with their friends
to search for things they would like to buy this includes apparels, make ups,
accessories and skincare products and some might’ve appreciate the
opinions and approval of the sales people whether the things they buy will
suits them or not,. Some of them are budget conscious as they might have not
yet work long enough to establish a significant net worth.
SECTION 6: PRODUCTS AND SERVICES
We will introduce our products such as sweater, jeans, hoodies, jogger,
oversized shirts, jackets, jumpers, bikinis, skirts, heels, tank top, singlet,
shorts, polo shirts, swimsuits in our clothing line with 30-40 different prints
styles, designs, fabrics, and sizes that fits different body types. In addition, we
will also introduce variety of skin care and make up products this includes
toner, mirror, nail polish, lip gloss, lip liner, foundation, eyeliner, eye shadow,
lipstick, mascara, cleanser, moisturizer, tanning lotion, face cream, concealer,
primer, blush and different set of brushes. All active ingredients that we use
on the production of make ups and skin care are all natural as we promote the
sustainability and support the elimination of use of chemicals and other
hazardous ingredients that may affect the customers and the environment. In
terms of accessories that may be used to complete the overall outfit of the
customer we offer unique sets of designs of necklace with distinct styles and
designs of pendants, straw hat, cap, scarfs, boots, belts, flip flops, handbags,
bracelets, leather and fabricated wallets, watches, and rings. The complete
set of product samples can be found in Appendix VI.
When it comes to services we will provide extra fragrant, lighting, arts
and paintings to create a different ambiance, we will also provide air
conditioner to preserve the quality of our products and comfort room, fitting
room and additional sales personnel on our distribution outlets to better
understand their needs and wants to exceed their satisfaction and give them a
convenient and memorable experiences when they shop.
SECTION 7: UNIQUE SELLING PROPOSITION
Our boutique comes with unique designs from our very own designers
that do their job with passion. We always sure that our product has a unique
feature that you cannot find to other brand. Even if our boutique is not yet a
large company, we keep our products surely made by our production. We
valued our customers and give them the satisfaction that a customer can
have. We believe that in every purchase of our dear customers, we sold
desire, not our product. We also keep the quality of our product above
expected.
Mirror Mirror customer is our top priority. We put ourselves in our
customer's shoes and never forget that it’s not us to be the one who fall in
love with our product, but our customers. We think and apply what could
make them comeback again and again and ignore our competition. We keep
the quality, convenience, reliability, friendliness, and cleanliness of our store.
We always keep in our mind about what our customers want and what our
business does well.
SECTION 8: PRICING AND POSITIONING STRATEGY

(Melvin)
The price ranges of the following products are as follows:
Product Price Ranges Product Price Ranges

Sweater 350-450 Moisturizer 300

Jeans 300-350 Tanning lotion 280
Trouser 400-700 Face cream 320
Polo Shirts 300-600 Concealer 250
Swimsuits 250-400 Primer 150
Jumpers 350-650 Blush 100
Bikinis 200-400 Brushes 20-150
Skirts 300-450 Necklace 300
Tank top 400-550 Straw hat 260-600
Singlet 350-450 Cap 350-550
Shorts 250-450 Scarfs 200-400
Hoodies 450-500 Boots 1,500-3,000
Jogger 200-500 Belts 300-600
Oversized shirts 250-650 Flip-Flops 200-800
Jackets 600-800 Handbags 600-1,400
Toner 300-500 Bracelets 100-600
Mirror 150 Wallets 280-700
Nail polish 40 Watches 1,300-5,000
Lip gloss 80 Ring 300-1,000
Lip liner 50
Foundation 150
Eyeliner 40
Eye shadow 250
Lipstick 250
Mascara 180
Cleanser 115
The company will us penetration pricing strategy to gain a foothold in a
perfectly competitive market. We will lower the price of our products than what
the competitors may offer in order to capture their attention of the customers,
raise brand awareness and create customer loyalty. The attributes of the
products may vary on prices. The designs, the styles, the materials used, the
fabrics, etc. We will position in the market as a provider of fashionable
premium quality apparels, naturally safe and effective skincare products,
distinct styles and design of accessories, organic make ups, eco-friendly
packaging yet cost efficient products
SECTION 9: DISTRIBUTION PLAN
We will introduce Mirror Mirror Boutique in the Luzon, Visayas, and
Mindanao region within 5 years as we create a strong distribution channels
we would like to make it available nationwide. Our distribution will place
distribution outlets in at least 75% of locations in the Philippines and with the
use of modern technology, we will use different media platforms to
aggressively advertise our products as the market became more active on
multi-screen viewing to raise brand awareness and to create a stronger brand
image. We will also use intermediaries to reach more prospects, these
includes wholesalers, authorized distributors, online resellers and sales
personnel.
Section 10: OFFERS AND MARKETING MATERIALS
The company will provide great offers and a wide range of marketing
materials to ensure that that market will recognize our brand. Over the course
of 2021 we will invest for the production of brochures, promotional fliers,
leaflets, advertising channels, direct mail pieces, and multimedia and web
designs. We will give our customers a free trial to test our products so they
will be given the options to buy it or not. This enables us to be well-known in
the industry and can help us generate strong brand image. We will also offer a
convenient services as we provide a comfort room and a great atmosphere
on each and every outlets we had.
SECTION 11: PROMOTION STRATEGY
Mirror Mirror company will use various ways to promote the
products and services that we offer, In order to gain market shares
we will use different marketing channels, endorsers, influencers, local
companies to advertise our brand. We will also held contests,
sponsorship, and events shows to capture the attention of our
prospects and use different marketing materials such as brochures,
fliers, leaflets, magazines and newspapers to increase customer
engagement that can help us gain more sales. We can do promote
our product by doing advertisements like commercials and billboards
but the most effective way to promote our products is by showing it
through our media platforms, since a lot of our target market are
highly active on multi-screen viewing and also we will provide domain
name that is subject to trademark so you can check out the different
variations of products that we can offers We do have also a active

Facebook and Instagram page since this is the accessible way to
communicate, inform and to keep updated our target market depend
on our products.
SECTION 12: ONLINE MARKETING STRATEGY
We will invest in web design, we believe that web design can greatly
affect how the customer sees us, and it can change the perception of the
customers regarding the company and the product it offers. That will also
serve as the center of our marketing efforts to grab the attention of the
customers. We will also use search engine marketing and optimization to be
on top of the list of search results in order to be well-know. Since email has
been a part of customer’s lifestyle in this modern day, we will also use it in our
marketing strategy and aside from that we will write online press releases
such as newspaper, blogs and other media sources to publicize our
information for a more engagement to customers. In order to gain the trust of
our customers in addition with our online marketing we will hold contests and
giveaways to create connections and build customer loyalty.
SECTION 13: RETENTION STRATEGY
Mirror Mirror Boutique aims to give the best and the most effective way
to gain and retain the loyalty of our valued customers. We would like to know
them more and be on their shoes to comprehend, to puzzle out their never
ending wants and needs. As much as we value our team members, the
customer is also our top priority as they are the under structure of our
business, we will be open for constructive criticism, suggestions,
recommendations to ameliorate so we can exceed their expectations.
SECTION 14: FINANCIAL PROJECTION
STARTUP FUNDING
Startup expenses for Mirror Mirror Boutique have been estimated at
17,045,250 Php. Startup assets including the initial cash required, startup
inventory, and long-term assets have been estimated at 88,437,500. This
bring the total required funding to 105,482,750 Php. Total starting capital at
the beginning of year will be 2,045,250 Php. Detailed table of startup
requirements and funding may be found in Appendix I.
INCOME STATEMENT
Based on the assumptions the Mirror Mirror will achieve the forecasted
sales of 112,314,000 Php for the year ending December 31,2021. Net Income
will reach 81,904,044 Php by the end of the year. The complete income
statement is provided on Appendix III
BALANCE SHEET
By the end of the year: December 31, 2021. Mirror, Mirror Boutique’s
Total assets reach 91,775,000 Php and over that same period, the total
liability is 80,000,000. The complete form of balance sheet can be found on
Appendix IV
CASH FLOW
Over the course of the first business year, the cash flow will increase
from 2,045,250 Php startup cost to 49,248,455 ending cash balance. It is
expected to grow for the next year. The complete form of statement of cash
flows can be found on appendix V
SECTION 15: SOCIAL DESIRABILITY AND GREEN
MARKETING
Social desirability is one of the key principles of a business to better
understand and evaluate the needs and wants of the customers, with the use
of quantitative and qualitative method of research and surveys we are able to
recognize their perception towards the company, the products and the
services it offers. By knowing our customers desires we are able to create a
connection and build a relation that bind us together. This can help the
company improve the total quality of the management, the products and the
services we offer. As the customer became more green conscious we would

like to be part of the development of sustainability of environment by means of
green marketing. We will elevate the use of eco-friendly packaging across all
brands to eliminate the use of hazardous materials, chemicals, plastics, etc.
that may affect the customer and the community.
APPENDIX I
MIRROR MIRROR
BOUTIQUE
Startup
Requirements
Startup Expenses
Advertising and Promotions 1,000,000
Building Rental Deposit 750,000
Commissions 0
Consulting Services 6,500
Dues and Subscriptions 300,000
Leasehold Improvements 3,750,000
Licenses and Permits 2,000
Miscellaneous 10,000
Office and Store Supplies 3,500,000
Payroll Taxes 2,301,000
Prepaid Insurance 2,000
Security System 300,000
Signage 80,000
Travel 75,000
Utilities Deposit 1,968,750
Wages 3,000,000
Total Startup Expenses 17,045,250
Startup Assets
Cash required 100,000
Startup Inventory 85,000,000
Other Current Assets 0
Long-term Assets
Furniture and Fixtures 900,000
Office Equipment 1,875,000
POS Equipment 562,500
Total LT Assets 3,337,500
Total Assets 88,437,500
Total Requirements 105,482,750
APPENDIX II
MIRROR MIRROR BOUTIQUE

Startup Funding
Startup expenses to Fund 17,045,250
Startup Assets to Fund 88,437,500
Total Funding required 105,482,750
Assets
Non-Cash Assets from Startup 88,337,500
Cash Requirements from Startup 100,000
Additional Cash Raised 0
Cash Balance on starting Date 0
Liabilities and Capital
Liabilitie
s
Current Borrowing 0
Long-term Liabilities 80,000,000
Accounts Payable 0
Other Current Liabilities 0

Total Liabilities 80,000,000
Capital
Planned Investment
Owner injection 15,000,000
Investor 0
Other 0
Additional Investment Required 0
Total Planned Investment 15,000,000
Loss at Startup (Statup Expenses) 17,045,250
Total capital 2,045,250
Total Capital and Liabillities 88,437,500
Total Funding 105,482,750
APPENDIX III

Income Statement
For Year Ending December 31, 2021
Gross Revenue
Sales 112,314,000
Cost of sales
Cost of Goods Sold 81,829,200
Gross Profit
Operating Expenses
Advertising 1,000,000
Amortization 0
Bad Debts 0
Bank fees 300
Consultants 6,500
Credit card and fees 620
Dues and Subscription 300,000

Insurance 2,000
Maintenance 5,000
Miscellaneous 10,000
Payroll (wages and commission) 3,000,000
Payroll taxes 2,301,000
Postage 5,000
Rent 750,000
Supplies 30,000
Telephone and Internet Service 179,925
Travel 75,000
Utilities 1,968,750
Security 300,000
Total Operating Expenses 9,934,095
Depreciation 0
Net Operating Income 20,550,705
Net Before Taxes 81,829,200
Taxes 10,000,000
Net Income(Loss) 71,829,200
APPENDIX IV

Balance Sheet
Current assets
Cash 100,000
Accounts Receivable 0
Inventory 85,000,000
Total Current Assets 85,100,000
Fixed Assets
Equipment 2,437,500
Furniture and Fixtures 900,000
Total Fixed Assets 3,337,500
Liabilities and Capital

Current Liabilities
Accounts Payable 0
Short-Term Loan Payable 0
Total Current Liabilities 0
Long-Term Liabilities
Long-Term Notes Payable 80,000,000
Mortgage Payable 0
Total Long-Term Liabilities 80,000,000
Capital
Paid-In Capital 15,000,000
Retained Earnings 3,225,000
Total Capital 11,775,000
Total Liabilities and Capital 91,775,000
APPENDIX V

Cash Flow Statement
Beginning Cash Balance 2,045,250
Cash Inflows
Accts. Rec. Collections 0
Loan Proceeds 0
Sales and Receipts 112,314,000
Prepaid Expenses 0
Total Cash Inflows 112,314,000
Cash Outflows
Cost of Goods Sold 81,829,200
Operating Expenses 9,934,095
Interest Expense 0
Taxes 10,000
Fixtures and Equipment 3,337,500
Owner's Drawing 0
Total Cash Outflows 95,110,795
Net Cash Flow -17,203,205
Ending Cash Balance -49,248,455
APPENDIX VI
MIRROR MIRROR BOUTIQUE PRODUCT OFFERS

APPENDIX VII
MIRROR MIRROR BRICK AND MORTAR
Bibliography
David Cadden, S. L. (2012). Small Business Manage in the 21st Century. Flat World
Knowledge, L.L.C, 2013.
Group, E. (2011). The Small Business Ecyclopedia Volume 3. Pennsylvania State University:
Entrepreneur Magazine Group, 1996.
Leibovitz, A. (Sept. 2017). Why Every Closet have these 14 basic Items. USA: Vogue.
Lim, A. (Agu. 9, 2020). Rethinking Packaging. England: William Reed Business Media Ltd
2021.
Mcguire, S. (July 16,2020). What is Marketing Plan and How to Create One. Venngage Inc.
(Nov 16, 2019). Best Things to Sell in Boutique. businessnes.
Peregoy, K. (2019). Fight Strategy: Knockout Marketing for Small and Micro Businesses.
Independetly Published, 2019.
Summer. (jan.1, 2021). 4 Ps of Marketing- Marketing Mix Definition and Examples.

Manhattan: Mageplaza.
CURRICULUM VITAE
Paez, Melvin John M.

4-0695 Villarin St. Brgy. Quinale
Paete, Laguna 4016 Philippines
+639102387349
melvinpaez209@gmail.com
PERSONAL DATA
Date of Birth: January 18, 2000
Place of Birth: Paete, Laguna
Citizenship: Filipino
Marital Status: Single
Gender: Male
Religion: Roman Catholic
EDUCATIONAL BACKGROUND
Tertiary
Second Year College (2020 – 2021)
Major in Marketing Management
Paete, Science and Business College
Paete, Laguna
Secondary
Senior High school Graduate (2016 – 2018)
Tech-Voc Illustration NCII –Animation NCII
AVM-Foundation
Pagsanjan, Laguna
Grade 10 Completer (2012 – 2016)

Poten and Eliseo M. Quesada Memorial National High School
Paete, Laguna
Primary
Elementary Graduate (2006 – 2012)
Paete, Central Elementary School
Paete, Laguna
SKILLS
Good Communication Skills Enthusiastic
Well-Organized Optimistic
Reliable Leadership
INTERESTS
Digital Portrait Painting Animation
Graphic Design Public Speaking
Illustration Playing Instrument
Playing Board Games Recording
Ruazol, Cristelyn A.
7-892 Brgy. 7 Bagmbayan
09304757707
Zabinaaa27@gmail.com
PERONAL DATA
Date of Birth: November 5, 1996
Place of Birth: Paete, Laguna
Gender: Female
Religion: Catholic
TERTIARY
Second Year College (2020-2021)
Paete Science and Business College
Paete, Laguna
SECONDARY
Poten and Eliseo M. Quesada Memorial National High School
SY 2009-2012
Paete, Laguna
PRIMARY
Paete, Elementary School
SY 2002-2008
Paete, Laguna
SKILLS
Flexible Positive Attitude
Organized Punctual
Willing to Learn Multitasker
INTEREST
Watching Movies Biking
Hiking
Madridejos, Ma. Annjella R.

217. Madriñan St. Brggy. Maytoong
09398396210
mdrdjsjella@gmail.com
PERSONAL DATA
Date of Birth: August 1, 1996
Place of Birth: Siniloan, Laguna
Gender: Female
Religion: Catholic
TERTIARY
Second Year College (2020-2021)
Paete Science and Business College
Paete, Laguna
SECONDARY
Liceo de Paete
SY: 2009-2012
Paete, Laguna
PRIMARY
Paete Elementary School
SY: 2002-2009
Paete, Laguna
SKILLS
Flexible Punctual
Willing to Learn Pleasing Personality
Good Listener and Follower
INTEREST
Playing Instrument
Watching Movies

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Paete Science and Business College, Inc.

J.P. Rizal St. Paete, Laguna

MARKETING COMMUNICATION PLAN FOR MIRROR MIRROR

A marketing communication plan submitted in partial fulfillment

Of the requirements for the course subject of

Bridge 4 – Principles of Marketing

PAEZ, MELVIN JOHN M.

DR. ALELI I. MAGTIBAY

This study is wholeheartedly dedicated to our beloved parents,

To our brothers, sisters, relatives, mentor, friends, and

classmates who shared their words of advice and encouragement to

finish this marketing plan.

And lastly, we dedicated this book to the Almighty God, thank

for giving us a healthy life. All of these, we offer to you.

We are really grateful because we manage to complete our

Marketing Plan within th given time by our professor Dr. Aleli I.

This Marketing Plan couldn’t be completed without the effort and

cooperation of our group members.

We also thank our professor Dr. Aleli I. Magtibay for the

guidance and encouragement in finishing this Marketing Plan and also

for teaching us this course.

friends for their constant source of inspiration.

Section 1 Executive Summary

Section 3 Mission and Vision Statement

Section 4 SWOT Analysis

Section 5 Target Market

Section 6 Products and Services

Section 7 Unique Selling Proposition

Section 8 Pricing and Positioning Strategy

Section 9 Distribution Plan

Section 10 Offers and Marketing Materials

Section 11 Promotion Strategy

Section 12 Online Marketing Strategy

Section 13 Retention Strategy

Section 14 Financial Projections

Section 15 Social Desirability and Green Marketing

SECTION 1: EXECUTIVE SUMMARY

Mirror Mirror boutique is a company that offers variety of products

Filipino owned company founded on 2021 by Melvin John Paez, Annjella

men, women, LGBT, and professionals with a combination of products and

distribution channels and marketing materials. We will also held contests to

branches to expand the reach of the company.

Mirror mirror boutique shop is a kind of one-stop-shop business which

accessories and other stuff related to fashion. We cater gender neutral

products to be able to considered men, women and LGBT community which

nickel-free, non-tarnish and hypoallergenic types of jewelleries that good for

of the availability of the products. We do offer bulk orders/wholesale, and

Instagram and Twitter, so you can check it out there.

SECTION 3: MISSION AND VISION STATEMENTS

customer has the most memorable shopping experience as we maintain the

highest standards in terms of customer service, quality products, and a wide

image of the company, we encourage their growth. We ensure to provide a

Thorough Leadership and Personality Development trainings to build them, to

continuously supporting and promoting the use of eco-friendly packaging

a greener product. We will create an impact in the minds of our customers, to

the industry and to the world as we create a global brand by providing an

empowered innovation and design to exceed customer satisfaction and strive

to be a global leader in fashion, health, and beauty industry.

SECTION 4: SWOT ANALYSIS

• Current fashion trend makeups, clothes and accessories

• We provide unique and premium quality prints and fabrics

media like Facebook, Instagram and twitter and use of intermediaries to

better understand the needs and wants of customers.

• All products that we offer are all cost-efficient