Assignment

On
Business Research Methods

Course Code: MGS - 408

Subject: Factors Influencing Green
Purchase Intentions among
Students of University of
Chittagong
Submitted To: Mohammad Harisur
Rahman Hawladar
Professor,
Submitted By: Department of Management,
Group Name: Earthlings
University of Chittagong.
Group Members:

Name ID No
Mohammad Ragib Hussain 18302048

Farhana Akter Shipa 18302057

Kazi Ishita Nigar Labannya 18302034

Md. Thamid Shariar Khan 18302025

Session: 2017-18,
8th Semester,
Department of Management,
University of Chittagong.

Submission Date: November 14,

2022
Factors Influencing Green Purchase Intentions among
Students of University of Chittagong

Research Background:
Global warming is one of the biggest problems of our world now. People are facing
environmental disasters all over the world. Increasing amounts of greenhouse gas polluting the
world each day. In this context, the necessity to protect our environment through sustainable
consumption has been growing among the citizens, specifically in developing countries like
Bangladesh. Moreover, consumers’ increasing awareness towards sustainable consumption is
changing consumers’ purchase decision pattern (Dean, Raats, & Shepherd, 2012). Customers
who are environmentally conscious search for alternatives. Because of this, there is a growing
global demand for environmentally friendly or green products. Here, the term “Green Product”
refers to a product that does not contaminate the environment or harm the natural resources and
can be recycled or preserved.
This study aims to pinpoint the major elements that affect university of Chittagong students'
decisions to buy environmentally friendly goods. Since young people will be the future
customers, the research purposely gave them a lot of weight. It is hoped that educated young
consumers will be well-aware of current environmental movements and enthusiastic to adopt
sustainable green purchasing habits.

Research Questions:
To fill up the research gaps, several research questions following one general research questions
are asked-
General Research Question:
“What are the factors that influence green purchase intention of Chittagong University students?”
To answer that extensive question, the following research questions are asked:
1) Is there a relationship among environmental concern, social influence, self-image and
intentions to purchase green products?
2)Is there a relationship between economic well-being and intentions to purchase green
products?
3)Does awareness, price, availability, value and quality influence university students’ green
product purchase intention?

Objectives of The Research:

This study is aimed to identify factors that influence Chittagong University students green
purchasing intentions.
The research objectives are propagated as the following-
1)To determine whether environmental concern, social influence, and self-image will affect
green purchase intention.
2)To investigate the relationship between economic well-being and intentions to purchase green
products.
3)To identify whether price, availability, value and quality influence university students’
intention to purchase green products.

Research Methodology:
Research methodology is the procedure for collecting information and analyzing that gathered
information. According to Rajasekar, “Research methodology is a way to systematically solve
the research problem.

Sampling Technique:
The convenience sampling method and employing interpersonal network will be used for
collecting data. According to Zikmund, convenience sampling is one kind of non-probability
sampling in which a sample unit is determined through personal judgment and the probability of
selection of a particular member from the population is unknown. (Babin & Zikmund, 2015)

Data Collection:
For the report purpose, the data has been collected from the following sources:
Primary sources: Questionnaires created using Google Form will be sent to university students'
email addresses and other social media accounts as part of the primary data gathering process.
Secondary sources: Secondary data will be collected from sources like websites, articles,
journals available on the internet, books, etc.

Timescale of research:
Activities Time
1.Research proposal & literature review Oct 18 – Oct 31
2.Research design planning Nov 1 – Nov 10
3.Date collection & analysis Nov 11 – Nov 30
4.Writing & revision Dec 1 – Dec 31
Reference:
Ansu-Mensah, P. (2021). Green product awareness effect on green purchase intentions of
university students’: an emerging market’s perspective. Future Business Journal, 7(1), 1-13.
Chowdhury, I. U. & Alamgir, M. (2021). Factors Influencing Green Product Purchase Intention
among Young Consumers in Bangladesh, Society&Sustainability, 3(2), 1-15. Doi:
https://doi.org/10.38157/society_sustainability.v3i2.291
Lasuin, C. A., & Ng, Y. C. (2014). Factors influencing green purchase intention among
university students. Malaysian Journal of Business and Economics (MJBE).