Universidad de Sta.

Isabel
SENIOR HIGH SCHOOL DEPARTMENT
Academic Year 2020-2021

Group Members:

Apondar, Fatin Faye Ariel B. Serrato, Erick B.

Valiente, Rexienne Garchitorena, Faith
Cea, AnaluzCristine Cerillo, Josefina
Roque, Angelica Myra Delfino, Nicolle
Arevalo, Angelo T. Dimaiwat, Rika Francheska N.

Submitted to:

Ma’am Margaret G. Pabico.

 I. INTRODUCTION

A. The Business Concept and The Business Model

Happy Totes is a barangay level sole proprietorship owned by Fatin Faye
Ariel B. Apondar, Grade 12 ABM Student of Universidad de Sta. Isabel. Happy
Totes is a small business that sells unique and creative tote bags that is eco-
friendly and affordable. This aims to reduce the use of plastic bags and change it
with these reusable and fashionable tote bags. Plastic bags takes 450 years to
decompose so supporting and advocating reduce of plastic bags by using our own
product, a fashionable tote bag that we can use anytime anywhere, less hassle
and more convenient to use. This is also useful for either teen, adult and all ages,
and we’re open for customization to those who wants to have their own
personalized Happy Totes!
Our Happy Totes came with two colors, which are black and white. One
time purchase and you can use it as many times you want, unlike plastics that are
so harmful for the environment. Looking for the perfect bag that is struggle free?
Try our Happy Totes bags you can just use little pouch for organizer or you can
leave it as it is, whatever you want. Experience less hassle and eco-friendly but
fashionable bag with Happy Totes! Support local and small businesses.

B. The Business Goals: Vision, Mission Objectives, and Performance Target

Vision: Our vision is to have a manufacturing company and to be the top producer
of tote bags.
Mission: Our mission is to create a high quality bag that enhances people to
reduce using plastics and help to grow our environment.

C. The Business Offering and Justification

Happy totes offer a high quality service to our customers we offer a bag
which is made of canvas and it helps our environment to be healthy and clean.
Also, it is good to carry. Customers can use our product as their additional fashion
statement in a reasonable cost. We, Happy Totes sell our product in an affordable
price
 II. SUMMARY EXECUTIVE

Happy Totes is a small business in the startup ages of a business venture run
by a group of students that aim to gain profit out of a simple business that will surely
have a big impact to the customers as it focuses on the fashion and satisfaction that
can offer to the buyers, because of its fashionable feature fitted on your fashion sense
in a good and reasonable price enough on your budget. It will be affordable but
fashionable tote bags. The product itself is growth stage at the present time. Happy
totes will continue to look for an additional customer in the area of Bicol Region and
will aim for larger and wealthier markets. We proudly offer our product because in
every purchases we exchange a product of good quality, fashionable and affordable
tote bags.
The capital was fairly contributed by each member. We assigned a task every
member to make fashionable tote bags in a definition of quality. In making tote bags
it is simple and easy but beautiful outcome with the help of technology. We used
common technology like heat press. This business will utilize sale promotions like
proper pricing and the use of social media to advertise our product not just here in
Naga City but also around the country to gain more profit and to be able to provide
high quality, fashionable yet affordable products. Our product is available for delivery
around Naga City and or, outside Camarines Sur to avoid physical contact and lessen
the spread of virus during this time of pandemic. This business will focus in
accomplishing its goals by exceeding the satisfaction of our customers.

Enterprise Delivery System and the Customer; Market and Financial Outcomes
Input Throughput Output Marketing Outcome
⚫ Tote bag 1. Prepare the heat press; turn ⚫ Tote Bag ⚫ Affordable and ⚫ The results
⚫ heat press on the heat press to be heat. (different fashionable are useful for
⚫ printer 2. Print the design. design) ⚫ Tote bag with to carry lot
3. Cut the edges of the design. different design things and to
4. Put the paper (Design) to and color. fashionable
the tote bag. ⚫ Inside and tote bags.
5. Lastly, press down the heat outside the
press and wait 1 min to finish. Bicol Region
⚫ Millennials
⚫ Advertisement
 Happy totes is a barangay level sole proprietorship that is run by a group of ABM

students of Universidad De Sta. Isabel that aims to serve a good quality, fashionable and

service for our dear customers. The business is located mainly at the Sampaguita street

Sta Cruz, Naga City and we also do selling inside and outside the Bicol region. Our product

has a difference from the tote bag we have all know, we serve tote bag with a different

design and affordable with a twist and uniqueness among others. We make sure that the

materials of it are all strong and dependable materials. As I have stated our group is

composed of different members and it really helped our business to have a wide idea in

everything that could make our business successful.

Our enterprise organization can give the best quality of service, thinking of the

benefits of it not only for us but also for our environment. Ms. Faith Garchitorena from a

school that mostly focuses on science & technology is the one who had the idea to make

the Tote bag. She's the one who enumerated the materials needed for our product and

the steps on how to make it. Since the material are not hard to find and are all common

it can be found easily across the city. Ms. Analuz Cea and Angelica Roque are two

members assigned in providing the materials needed, they canvassed for its prices and

compared each product so that we can use the best material for our tote bag. Features

of Happy Totes:

Low cost: Our product is simple but surely gives fashionable tote bags.

Convenient: Since it can just be found in our social media and easy chat us to place

your order and to ship immediately.

 III. BUSINESS PROPONENTS

The proponents of the business are the 10 members of the group that can be
considered as student entrepreneurs. Each of them has different roles that were divided
based on their capabilities and skills. The proponents believe that dividing them and
giving them the work, related on their skills can make the business more successful,
because in order to bring a business into a success we, the student entrepreneurs should
have passion in everything we do.
The resource mobilizer and financial backers would be the investors who are willing
to invest in the business. The ten members can act as resource mobilizer and financial
backers because they will be the one who will share money for the capital of the business.
Some of the members will be given the task of being a Technology providers and
applicators. They will be the one who will think of technologies that the business needed.
They will also analyze if their budget is enough to make use of technologies and if there
is sufficient fund that they can use to pay for it. Technologies are very important especially
when it comes to disseminating information about the product.
For the governance and top management, basically the group leader can handle it
since it is about managing. The leader will lead the members so that they will follow. But
it doesn’t mean that the other members can’t participate because as a part of the
business, the suggestion and approval of every person is important. In that way, they
can formulate different ideas and concept that will improve the business.
The last one is the Operating and support team which include all the members
because they will be the one who will make the main product which is the Happy Totes.
Others can work for the implementation of the business. There are also members who
will be assigning in the advertisement of the business and of course the one who have
skills when it comes to sales talk.
 Fatin Apondar

Rexienne Valiente Faith Garchitorena

Rika Dimaiwat

Myra Roque Josefina Cerillo

Analuz Cea

Erick Serrato Nicole Delfino

Angelo Arevalo
 IV. TARGET CUSTOMERS AND THE MAIN VALUE PROPOSITION IN THE
CUSTOMER
Our target customers are those Facebook and Instagram users around and outside
the region, especially those millennial social media users. They were the best market to
introduce our product, because of their fashion consciousness, that Happy Totes is
delightful to satisfy their needs. These customers have more sufficient interest to
purchase our product. Happy Totes is geared toward customers who have tried
purchasing tote bags and are planning to purchase one but the price is high. Therefore,
Happy Totes is offering the high quality of tote bags in a friendly price.

V. THE MARKET AND INDUSTRY DYNAMICS

The total estimated market supply of our product for 1 month is 30 pieces. We
settled to start the production with a sufficient supply which are available to purchase.
Happy Tote bags is the new craze for millennials and for all ages today and we guarantee
to our customers the friendly price and the best quality of our product always!
Happy Tote Bag is exceptional. Our product is commendable for the people who
loves light, classic, and handy bag which is a very good taste for bags. These are styled
by local sellers and we accept customers who want to customize their bags with a specific
design.

VI. PRODUCT AND SERVICE OFFERING: Description, Evolution and

Justification
Happy Totes product is designed to be your dashing handyman anywhere you
want to go to help you carry your items. We can’t promise you but we guarantee the
quality of our product and the money you will pay for the bag will be worth it. Because
Happy Totes will satisfy you and every costumer who will buy on us. Our tote bag is
helping local sellers to promote local product and produce them in online market. Happy
Totes sells tote bags to millennials and all ages within and outside the region. For the
safety of all we will sell the product through online to avoid contact to customer, we will
deliver the product and the transferring of money will be through cash on delivery (COD).
The enchantment of the different designs you will encounter at our Facebook page and
Instagram will let you think and choose your design. Happy Totes will satisfy you and
the money you pay will be worth it.

VII. ENTERPRISE STRATEGY AND ENTERPRISE DELIVERY SYSTEM

We were going to set our product’ specific pick-up point address to our member
who is located near at the manufacturing place and to the majority of our possible
customers, for the convenience of our delivery system. We are basing in serving our
product in the market well, with satisfaction on our product’s quality. Concentrating on
maintaining quality and establishing well a good identity in the market, our product tote
bag, offers good quality of bags and well-crafted designs in customization and on our
pre-designs at a very affordable and reasonable price, sold thru our Happy Totes’
Facebook page and Instagram account.
The first category of our sales strategy is to establish and maintain a good position
with our costumers by giving them a choice to decide if they want their own designs to
be printed on the bag or simply our own prepared designs, we will be depending upon
keeping our customers happy, satisfied and will always have a good impression and
review with our product—tote bag.

VIII. THE FINANCIAL FORECAST AND EXPECTED RETURN, RISKS AND

CONTINGENCIES
Each member of us contributed ₱414.60 to complete a fund of ₱4,146.00. To start
this business the amount that we were funding was enough to manufacture and produce
30 pieces of tote bags enough for the first month of our business transaction. Happy
Totes will produce a 30 pieces of target items to be sold for a month. Our main goal is to
manufacture 30 pieces of tote bags, will be priced of₱159.00 each. The manufactured
product will be sold to our online customers via Facebook and Instagram. Our goal is to
sold 7-8 pieces of our product weekly with a total weekly income of ₱1,113.00 –₱1,272.00
pesos and a monthly product sold of 30 pieces, with total a income of ₱4,770.00pesos.
Happy Totes is profiting₱20.73 for every piece and ₱624.00 for every 30 pieces.
 Monthly projected income Sale Cost Percentage
Gross sale P 4,770.00 100%
Less: Cost of Goods Sold P 3,886.00 79.37%
Gross Profit P 884.00 20.63%
Less: Operating Expenses P 260.00 29.41%
Operating Profit/Net profit P 624.00 70.59%

GIVEN:
30 pcs 159 PESOS EACH PIECE

Formula:
GROSS SALE= Amount of product per pc. (×) number of pcs.
COST OF GOOD SOLD= Total Purchases
GROSS PROFIT= GS-COGS
OPERATING EXPENSES= Total Operating Expenses
OPERATING PROFIT= GP-TOEs

The price of the tote bags per piece got by dividing our capital into the number of
pieces (bags) being made and by multiplying its quotient into 15% and adding its product
into the quotient of the capital. Gross sale can be get by multiplying the marked-up price
of the product into the number of pieces. The cost of goods sold is the total purchases
of the business during the transaction and then when the cost of goods sold is subtracted
by the gross sale the difference will now be the gross profit. The operating expenses is
the remaining cost of expenses, that are not included in the COGS like the shipment fees
of our ordered blank tote bags and other expenses needed. To calculate and find the
operating profit, subtract the amount total operating expenses from the gross profit.
Happy Totes is projecting ₱ 4,770.00 monthly gross sale and ₱ 884.00 monthly
gross profit which is the 20.63% of monthly gross sale and a projected monthly net profit
of ₱ 624.00, a 70.59% of gross profit.

IX. ENVIRONMENTAL AND REGULATOR AND

COMPLIANCEENVIRONMENTAL POLICY:
Happy Totes is committed in conducting all its activities responsibly with due
regard to environmental impact and sustainable performance. Happy Totes seeks to
achieve steady improvement in its environmental standard.
 To reach these targets, Happy Totes:
Includes environmental strategies
Operations to ensure accountability and continuous improvement.

X. THE CAPITAL STRUCTURE AND FINANCIAL OFFERING: Returns and

benefits to investors, financiers and business partners
Our Happy Totes business has a startup capital of 4,146 pesos and every
member contributed an amount of 414.60 pesos each. Happy Totes ’ investors are
the proponent of the business themselves. The feature of our product tote bags are
light-weight, eco-friendly, long-lasting quality, and appealing to the eyes of people.
Happy Totes is promising a good return or investments without compromising the
quality of the product.
Name Contribution Percentage
Apondar, Fatin 414.60 10%
Arevalo, Angelo 414.60 10%
Cea, Analuz 414.60 10%
Cerillo,Josefina 414.60 10%
Delfino,Nicole 414.60 10%
Dimaiwat,Rika 414.60 10%
Garchitorena,Faith 414.60 10%
Roque, Angelica 414.60 10%
Serrato, Erick 414.60 10%
Valiente,Rexienne 393.60 10%
SALES REPORT

DATE QUANTITY DESCRIPTION AMOUNT

3/4/21 2 TOTE BAG 318

3/6/21 4 TOTE BAG 636

3/10/21 3 TOTE BAG 477

3/12/21 1 TOTE BAG 159

3/13/21 1 TOTE BAG 159

3/14/21 3 TOTE BAG 477

3/17/21 5 TOTE BAG 797

3/20/21 2 TOTE BAG 318

3/24/21 6 TOTE BAG 954

3/27/21 4 TOTE BAG 636

3/29/21 7 TOTE BAG 1,113

3/3021 4 TOTE BAG 636

4/1/21 2 TOTE BAG 318

4/3/21 1 TOTE BAG 159

TOTAL 45 7155
PROJECTED FINANCIAL STATEMENT

Happy Totes
Projected Income Statement
For 2nd Semester S/Y 2020-2021

Sales ₱4,770.00
Cost of Goods Sold (₱3,886.00)
Goss Profit ₱884.00
Expenses
Operating Expenses (₱260.00)
Total Expenses (₱260.00)
Net Income (₱624.00)

Happy Totes
Projected Cash Flow
For 2nd Semester S/Y 2020-2021

Cash Inflow
Cash Beginning
Investment ₱4,146.00
Sales ₱4,770.00
Total Cash Inflow ₱8,916.00

Cash Outflow
Expenses ₱260.00
Cost of Goods Sold ₱3,886. 00
Total Cash Outflow ₱4,146.00

Happy Totes
Projected Balance Sheet
For 2nd Semester S/Y 2020-2021

Asset
Cash ₱4,406.00
Inventory
Total Asset ₱4,406. 00

Liabilities
Equity
Capital ₱4,146.00
Net Income ₱260.00
Total Liabilities And Equity ₱4,406.00
FINANCIAL STATEMENT

Income Statement
For 2nd Semester S/Y 2020-2021

Sales ₱7,155.00
Less: Cost of Goods Sold (₱2,500.00)
Gross Sales ₱4,655.00
Less: Expense
Operating Expense
Transportation ₱140.00
Packaging ₱135.00
Materials ₱2,250.00
Total Expense ₱2,525.00
Net Income ₱2,130.00

Cash Flow
For the 2nd semester S/Y 2020-2021

Cash Inflow
Beginning
Investment ₱4,146.00
Sales ₱7,155.00
Total Cash Inflow ₱11,301.00

Cash Outflow
Expenses ₱2,525.00
Cost of Goods Sold ₱2,500.00
Total Cash Flow ₱5,025.00
Cash Balance ₱6,276.00

Balance Sheet
For the 2nd Semester S/Y 2020-2021
Asset
Cash ₱6,276.00
Inventory
Total Assets ₱6,276.00
Liabilities
Equity
Capital ₱4,146.00
Net Income ₱2,130.00
Total Liabilities and Equity ₱6,276.00
DOCUMENTATION

Product
PACKAGING
SOCIAL MEDIA

FACEBOOK
INSTAGRAM
FEEDBACK OF SOME CUSTOMERS
BUSINESS ETHICAL VALUES
The business ethical values that Happy Totes had adopted during the business
simulation were the following:
1. Honesty. The group shows honesty in putting description of a post, photo
grading, and design ownership.
2. Leadership. Everyone works their part, al were working as leader and not just a
mere member.
3. Trustworthy. We always prioritize honesty to our customers. From pricing down
to the quality we had promised.
4. Equality. Our business products can be avail by anyone regardless of age, status,
gender, and no disabled were discriminated.
5. Transparency. We shows the reality, without the art of deception.

Stakeholders
The stakeholders of happy totes are the following:
1. Investors. All members of happy totes act as the investors of the business.
2. Customers. Most of the costumers are teenagers who loves bags.
3. Suppliers. @ecostyleph2013 from shopee app
4. Employees. Me members are the employees of the business.