CONTENTS OF THE MARKETING PLAN

I. Executive Summary
II. Study Background
➢ Brief Description of the company
➢ Vision and Mission
➢ Products/Services offerings
III. Macro Environmental Analysis
➢ Political-Legal
➢ Economic
➢ Sociocultural
➢ Technological
➢ Environmental
➢ Demographic
IV. Opportunities and Threats
V. Microenvironmental Analysis
➢ The Company
➢ Suppliers
➢ Market Intermediaries
➢ Customers
➢ Competition
➢ Publics
VI. Strengths and Weaknesses
VII. The Market
➢ Market Size
➢ Market Needs
➢ Market Trends
VIII. Marketing Objectives
IX. Marketing Strategies
➢ Product/Service Strategies
• Target Market
• Brand Positioning
➢ Pricing Strategies
➢ Distribution Strategies
➢ Promotional Strategies
X. Tactical Implementation
XI. Marketing Budget
XII. Feedback and Control
 I. EXECUTIVE SUMMARY

This marketing plan aims to outline a comprehensive strategy for the promotion and
distribution of Mini Eco vase, a product that offers a unique and affordable solution for
customers in need of decorative vases. This marketing plan will cover all aspects of the
marketing mix, including product positioning, pricing strategies, distribution channels, and
promotional tactics.

The plan begins with an overview of the company, its vision and mission, and a description
of its products/services. It then moves into a macro-environmental analysis, where we
analyze the political-legal, economic, sociocultural, technological, environmental, and
demographic factors that can impact the market.

Next, we perform an analysis of the opportunities and threats present in the market,
followed by a micro-environmental analysis that examines the company, suppliers, market
intermediaries, customers, competition, and publics.

We then examine the strengths and weaknesses of the company before diving into the
market analysis. Here, we look at market size, market needs, and market trends to better
understand our target audience and how best to serve them.

Marketing objectives and strategies are then established, with a focus on product/service
strategies, pricing strategies, distribution strategies, and promotional strategies. These
strategies are then implemented through tactical implementation before we m ove onto the
marketing budget.

Finally, feedback and control measures are put in place to ensure that the marketing plan
is effective, and changes can be made if necessary.
Overall, this marketing plan is designed to help the company increase brand awareness,
attract new customers, and ultimately grow its business by leveraging the opportunities
present in the market while mitigating the threats.
 II. STUDY BACKGROUND

Brief Description of the Company

As a team of ABM students from STI COLLEGE Munoz Edsa, we recently founded
ECOVASE, a company with the aim of promoting sustainable living practices through the
creation of eco-friendly vases. Our motivation for establishing this business came from our
observation of the serious problem of solid waste management, which has been amplified by
climate change. As conscious students, we wanted to do our part in mitigating this issue and
making a positive impact on the environment.
At ECOVASE, we produce handmade vases from recycled materials that are ethically
sourced and eco-friendly. We take pride in using green supplies, which help us reduce our
carbon footprint and contribute to a healthier and cleaner planet. Moreover, we guara ntee
our customers that our vases are of exceptional quality, with a stylish design that will enhance
the aesthetic appeal of their homes or offices.
We remain committed to our educational goals, which involve disseminating information on
the importance of sustainable living practices and promoting environmentalism in our
community. Through our business, we hope to inspire and encourage others to join u s in
championing the cause of eco-friendliness, while also contributing to sustainable economic
growth.
ECOVASE is a company that is deeply committed to environmentally responsible practices.
We produce high-quality, handmade vases from recycled materials that are ethically sourced,
and we aim to promote sustainable living practices through community education and
outreach. Join us as we work towards creating a cleaner, healthier, and more sustainable
planet for generations to come.

Vision and Mission

Vision
"Our vision at Eco Vase is to become the leading environmentally conscious company in the
world, creating a space where individuals can utilize artistic expression to innovate and make
a positive impact on the planet."
Mission
At Eco Vase, we not only care about preserving our planet, but also making a positive impact
in the lives of teachers and students. We believe that our product can bring a sense of
security and organization to their personal belongings, while also serving as a convenient
stationery holder. By choosing our eco-friendly product, you are not only making a conscious
effort to reduce waste and protect the environment, but also making a valuable investment
in the design of your home. Our minimalist design blends seamlessly with any home decor,
allowing you to seamlessly achieve the dream home you've always desired. Join us in
creating a better, safer, and more beautiful world, one vase at a time.

Products and Services Offerings

Eco Vase Company offers a range of eco-friendly products and services centered on our
innovative and practical design of the "eco-vases". Unlike other vases in the market, our
vases are made from recycled newspapers, making them sturdy and less prone to
breakage. Additionally, by choosing our eco-vases, you're also contributing to preserving
the environment.
Our company was inspired by the belief that vases should not be inaccessible for those
who love flowering plants, and we noticed that there are few options available for vase
shopping. This prompted us to expand our product range by introducing a minimalist vase
that doubles as a stationery holder. This way, you can use it to organize your pens, pencils,
and other stationery items, making it easier for you to find what you need.
We understand that sometimes it can be frustrating to search for items in your bag, which is
why we crafted this stationery holder to make your life simpler. Our target market is
primarily students and educators from STI-College Munoz, but our products are available
for purchase by anyone. With our eco-vases, you not only get an excellent product but also
make an eco-friendly choice that contributes to a better future for everyone.
 III. MACRO ENVIRONMENTAL ANALYSIS

Political-Legal

Extended Producers' Responsibility Republic act no: 11898 publications: 2022.

Source: Philstar.com

- In consonance with Philstar.com the group claimed that the newly passed Extended
Producers' Responsibility (EPR) Act of 2022, also known as Republic Act 11898, is in line
with President Marcos' commitment to sustainable development and environmental
management

• Ecological Solid Waste Management

Republic act no: 9003 Date of publication: 2000 Source: Philstar.com

- EPR is described as "environmental policy approach and practice that requires
manufacturers to be ecologically responsible throughout the life cycle of a product, notably
its post-consumer or end- of-life stage" in RA 11898, which amends the Ecological Solid
Waste Management Act of 2000 (RA 9003).
Environmental Protection and management Republic act no: 10 publications: 2019.
Source: Observatoriop10.com

- This law provides for preventive and corrective measures for the control and mitigation of
all forms of environmental degradation or pollution and promotes and encourages among all
persons a better understanding and appreciation of the environment. It also seeks to ensure
that decisions pertaining to the environment are made in an integrated manner, in
collaboration with appropriate authorities, non-governmental organizations, and other
people. The Act also governs the rights and responsibilities of the State, municipalities, legal
and natural people, as well as the social interactions related to the gathering and availability
of environmental information.

The Consumer Act of the Philippines Republic act no: 7394 publications: 1992.
Source: Officialgazette.com
- The Consumer Act of the Philippines of 1991 (RA 7394) was established by the Filipino
government as the nation's legal framework for protecting consumers. The law establishes
norms of conduct for business and industry across the nation and expresses the state's
stance on consumer protection.

Green Job Act Republic act no: 10771 publications: 2016.

Source: wri.org
- The Green Jobs Act (RA 10771) was passed in the Philippines in April 2016 with the goals
of fostering sustainable development, producing decent employment opportunities, and
enhancing the country's ability to adapt to climate change. The Act states that in order to
qualify as "green jobs," they must also be "decent jobs that are productive, respect workers'
rights, give fair pay, provide security in the workplace and social support for families, and
stimulate social discussion."
Economic

A business that produces goods or services at a low cost does so by utilizing economies of
scale, a pricing strategy in which a business provides a product at a reasonably low cost to
increase demand and capture market share. In order to have a practical prudent, Eco vase
made the decision to reduce the size of their vases to have a smaller design in order to cu t
the price and have a larger quantity of vases, Eco vase vases are definitely worthwhile to
purchase due to the decreased price.

Socio-cultural

Using eco-friendly products breaks the cycle in a world where practically everything we
do increases pollution or has a detrimental impact on the environment and human health.
These products guarantee that energy is only used from safe, sustainable source s that don't
deplete or harm the environment. Using green products can significantly reduce pollution,
which can help gently undo the impact of the environment's deterioration over time.

Technological

According to mallbusiness. chron, In-store technology is becoming more visible. The use
of digital signage is a trend that enables companies to draw customers’ attention and promote
certain products to them. This is especially useful for other organizations that frequently need
to respond to inventory changes or introduce new products. Offering top-notch customer
service is essential for achieving success in sales and marketing, through technology we can
use social media to promote our eco-friendly product and sell them online, also because of
the large number of social media users, we can persuade a lot of individuals to buy our
product and help to protect the environment.

Environmental

Based on the information that we conducted Eco vase product is a eco-friendly it contains
the material of recyclable material that are can help our environment our Eco vase product
an significantly reduce waste generation and promote the reuse and recycling of waste
products. This will prevent the earth from becoming a large dump yard in the coming years.
In short, using eco-friendly products will protect the planet and all its inhabitants from the ill
effects of human activities.

Demographical

Eco vase vases is having several ideal designs for its target market, through this, they are
going to expose its eco-friendly product to people who are aesthete or decorative that has or
professes to have refined sensitivity toward the beauty of art or nat ure, To put it simply, we
as humans redecorate our homes and living spaces as a form of self-expression, According
to some psychologists, decorating can actually improve your mood since it causes a
neurological change that can lead to happiness and increases the feel-good hormone
dopamine.
 IV. OPPORTUNITIES AND THREATS
We concentrated on the client, sustainability, and how the Eco Vase Company may benefit
the environment when analyzing our prospects and risk. To grasp the content better, our
team conducted a SWOT analysis. The rising demand for sustainable products is one of the
options we explored. Innovative, distinctive designs that appeal to customers can be
produced using sustainable materials and techniques. When it is made available to those
who are interested in flowers, plants, and decorations, such as parents or students, it may
be marketable. The eco vase may not be well-known, but through collaborations, it can
improve brand image. Eco-vase manufacturers and sellers might collaborate with other
companies or organizations. Promoting sustainability through the sale of eco vases can help
a company's brand image. We talk about rivalry with other products such as art. Price
sensitivity is high since the client does not want to buy an overpriced product, so we must
adjust some financial parameters. The market for eco vase junk shops may grow more
competitive with tradition. all words. The recyclable materials are readily available and can
be found at junkyards shifting customer preferences .

Threats:

Opportunities: • Competition: As the demand for sustainable

products increases, the market for eco vases
• Growing demand for sustainable products: As
may become more competitive, with traditional
more consumers become environmentally
vases and other sustainable products vying for
conscious, there is a growing demand for
consumer attention.
sustainable products like eco vases.
• Price sensitivity: Consumers may be hesitant
• Innovation: The use of sustainable materials
to pay a premium for eco vases, especially if
and processes can lead to innovative and unique
they are not widely available or do not offer a
designs for eco vases, which can help
significant advantage over traditional vases.
differentiate them from traditional vases.
• Availability of sustainable materials: The
• Niche market: Eco vases can appeal to a niche
availability of sustainable materials used in the
market of consumers who prioritize
production of eco vases can be limited, which
sustainability in their purchasing decisions.
may impact the production and pricing of eco
• Increased brand image: Companies that vases.
produce and sell eco vases can enhance their
• Changing consumer preferences: The demand
brand image by demonstrating a commitment to
for eco vases may fluctuate if consumer
sustainability.
preferences change or if the importance of
•Partnerships and collaborations: Companies sustainability decreases over time.
that produce and sell eco vases can partner with
• Lack of awareness: Many consumers may not
other businesses or organizations that share
be aware of the benefits of using eco vases or
their values and promote their products to a
the impact of traditional vases on the
wider audience.
environment, which could limit the potential
market for eco vases.
 V. MICRO ENVIRONMENTAL ANALYSIS

The Company:

As a part of the Eco vase company, our business seeks to use the sustainability of our
product to promote and highlight the importance of our environment. Our goal is to prevent
climate change and improve the environment. The eco-friendly product offered by Eco vase
will likely become popular in the next years. Our business will provide a high-end product
with features that support the environment's green symbol.

Our business creates a product that is good for the environment and made of recyclable
materials. For consumers to value our environment, it can also be promoted.

Suppliers:

Our enterprise employed recyclable materials that are available in a variety of locations,
such as a junkyard. Also, the supplies we require are readily available in our homes,
particularly if they are composed of recyclable materials and manually crafted tools.

Marketing Intermediaries:

We can readily obtain sources because our product primarily consists of recyclable
materials. We have a lot of newspapers in our homes that are mostly underutilized when it
comes to basic materials. Because of this, we can readily find the resources needed to create
our product. We make sure to produce a product of the highest caliber when it comes to
service. We utilize newspapers to prevent product breaking, thus the quality of our goods is
strong. Our product's design places a higher emphasis on aesthetics, and you can even
personalize it by adding your name.

Customers:

Our target are the STI-College Munoz faculty and students who enjoy minimalistic and
aesthetically pleasing products. We are also aiming to appeal to those who enjoy collecting
small items or adorable things. Since our product is small, they can use our pr oduct to keep
their workplace clean or to reduce the amount of clutter we carry in our bags.

Competition:

Despite the fact that Eco vase faces numerous competitors in the vase market, our
product may still be competitive because it is composed of environmentally friendly materials.
And because of its cutting-edge designs, it can catch on to the trend. It may demonstrate to
customers what it has that is current and environmentally friendly. Due to its endurance and
shine, we can compete with other brands. Our company also faces recyclable displays in the
houses of our consumers like baskets and other things. Also, we may compete in other
companies’ products like the recyclable necklace and bracelets.
Publics:

We make sure that our items are very practical and convenient for the general audience.
If you believe that our product will become well-known or if lots of people purchase it?
Whether or if we succeeded in reaching our intended audience. If the customers who make
up our target market noticed our products, they would be in demand. We'll make sure to
reach as many people as possible with our source, such as by running some advertising on
social media platforms.
 VI. STRENGTH AND WEAKNESSES

We did this swot analysis to find out the advantages and disadvantages of our company
to the other companies. and to know where we need to improve our company. Our business
offers environmentally friendly materials that can enhance and benefit the environm ent. Also,
the aesthetic design of our product draws in customers. Our eco vases are manufactured
from recyclable materials like papier Mache and plastic bottles, making them more enduring
and environmentally responsible goods. Due to its form and durability, our product can store
flowers or pens in addition to serving as a decorative element in your home. We selected this
item because we wish to adopt a green aesthetic and protect the environment.

Weaknesses: Due to the restricted availability of materials, we can only offer a limited
number of Eco vases. Also, the product could cost extra because it was crafted by hand and
there is a limited number available. However, our vase's propensity to fract ure is one of its
flaws, particularly if something goes wrong during production. If the product is used as a
flower holder, it has limited capabilities for holding other flowers.

Weakness
• Limited availability: Eco vases may not
be as widely available as traditional vases,
which could limit your options when it
comes to choosing a specific style or
design.
Strength
• Sustainability: Eco vases are typically
made using sustainable materials and
processes, which can help reduce the
negative impact on the environment.

• Higher cost: Eco vases may be more • Unique designs: Many eco vases are
expensive than traditional vases due to handmade, resulting in unique and one-
the use of sustainable materials and of-a-kind designs that can add a special
processes. touch to your home decor.

• Fragility: Some eco vases may be more
fragile than traditional vases, which could
make them more susceptible to breaking
or cracking.
• Limited functionality: Some eco vases
may not be suitable for certain types of
flowers or arrangements due to their
unique designs or shapes.
• Maintenance: Some eco vases may
require special care or cleaning methods,
which could be more time-consuming or
difficult than traditional vases.
• Non-toxic: Some eco vases are made
using non-toxic materials, which can be
safer for people and pets.
• Durable: Some eco vases are made using
durable materials, such as plastic bottle,
paper mâché and other recyclable
product.
• Versatility: Eco vases can be used for a
variety of purposes, including holding
flowers, storing pens or other small items,
or simply as a decorative piece
 VII. THE MARKET

I. Introduction
The product is intended to be aesthetically pleasing and multi-functional, as it can also be
used as a pen holder. The target market for this product is the students and teachers of your
school. The chapter you requested will focus on conducting market research to determine the
market size, market needs, and market trends for eco-friendly vases, with a specific focus on
the target market of students and teachers.

The purpose of the chapter on "Eco vase" is to provide an in-depth analysis of the market
size, market needs, and market trends for eco-friendly vases in order to inform the development
of the product. Specifically, the chapter aims to identify the size of the target market, the needs
and preferences of the target market for eco-friendly home decor and office supplies, and the
current trends in the market for eco-friendly products. The information gathered through this
market analysis will be used to make informed decisions regarding the design, production, and
marketing of the Eco vase product to ensure that it meets the needs and preferences of the
target market.

II. Market Size

Our company’s target market is teachers and students because they are the people who are
part of the school.

The possible estimation of the company's target market size will depend on the price and
quality that our company can provide.

The comparison between those two is that when you say target market, these are the people
that have a high chance of buying the products. Compared to market size, in this case, we can
socialize with a lot of people who don't have an interest in buying the company's product.

III. Market Needs

The Eco vase product is designed to meet the needs of students and teachers by providing
practical and functional products that can be used for multiple purposes. It should be designed to
meet the aesthetic preferences of the target market, be made from sustainable materials and
manufactured using environmentally friendly processes, be competitively priced and affordable,
and be durable and long-lasting. The Eco vase product can be tailored to meet the requirements
and preferences of the target market and is more likely to be successful in meeting the market
demand for eco-friendly home decor and office supplies.
IV. Market Trends
Home décor and decorative vases are the present markets for our vases. Additionally,and
to have an environmentally friendly vase to reduce our carbon footprint. And the intended market
for the product is students who enjoy simple vases. Additionally, multipurpose items like the
Ecovase can aid in space conservation and clutter reduction. Overall, the multi-functional nature
of the Ecovase aligns well with the needs and preferences of the target market, making it a
promising product for development and marketing. The product's versatility and usefulness for
both home decor and business use as both a vase and a pen holder can further boost the target
market's attraction. In order to appeal to our target market's demand for our eco-friendly vases,
our market trends focus on the contemporary design or aesthetic appeal of our vases.

V. Conclusion
The "Ecovase" chapter analyzed the market size, needs, and trends for eco-friendly
vases, focusing on the target market of students and teachers. The analysis showed that the
target market needs practical, aesthetically pleasing, eco-friendly, affordable, and durable home
decor and office supplies. This information can be used to inform the development and
marketing of the Ecovase product.

To develop a successful Ecovase product, it should be made from eco-friendly materials, have
additional features to increase its functionality, be visually appealing, be competitively priced,
and be designed to be durable. Further research could be conducted on consumer behavior,
competitive analysis, distribution channels, branding and marketing, and product testing to
ensure the success of the Ecovase product.
 VIII. MARKETING OBJECTIVES

The objectives of this marketing plan are ones that marketing managers decide upon
before a marketing campaign. Create a marketing campaign that is focused, unified around
a distinct goal, and measured to determine its efficacy. definite goals that your bu siness
intends to accomplish with its marketing initiatives over a predetermined time frame. In order
to adjust your marketing strategy and plans, great marketing objectives offer benchmarks for
measuring your marketing performance.

➢ Knowing how eco-friendly products can affect the environment.

➢ Having a thorough understanding about eco-friendly product

➢ To establish the eco-friendly vase brand against competitors that might not
place a higher priority on sustainability.

➢ To enhance customer awareness and educate consumers about the importance

for applying sustainable and environmentally friendly strategies in the
manufacture of vases.

➢ To solidify the eco-friendly vase brand's reputation and image by showcasing a

dedication to environmental sustainability.

➢ The product aims to provide a good quality, durability and eco-friendly vases.
 IX. MARKETING STRATEGIES

A. Product/Service Strategies

-Target market

Introducing our eco-friendly pencil holders, designed with students and young
professionals around the school in mind. We understand the importance of
sustainability and environmental consciousness to our target market, and that's why
we've created a line of pencil holders made from recycled newspapers. Our stylis h
and functional pencil holders offer a unique alternative to traditional desk accessories,
while helping to reduce your environmental footprint. We know that students and
young professionals are always on the lookout for affordable and stylish solutions t o
organize their workspace, and our pencil holders deliver on both counts. Whether
you're studying for exams or working on projects, our eco-friendly pencil holders are
the perfect addition to your desk. So, if you're passionate about sustainable living and
looking for a functional and stylish way to organize your pens and pencils, look no
further than our eco-friendly pencil holders.

-Brand positioning

Eco vase is a line of eco-friendly vases that have been repurposed as stylish
and functional pencil holders for environmentally conscious students and
professionals. Our pencil holders are made from recycled newspaper, making them
an eco-friendly alternative to traditional desk accessories. Our vases come in a range
of modern and unique designs that appeal to the personal style and taste of our target
market. We believe that eco-friendly products can be both functional and stylish, and
we are committed to making sustainable living accessible to everyone. Whether you're
looking for a chic accessory for your home office or a thoughtful gift for a fellow eco -
warrior, Eco vase offers a stylish and sustainable solution that reflects your values
and makes a positive impact on the planet.

B. Pricing Strategies

A competitive pricing strategy involves determining the pricing of your products

based on the pricing strategy of your competitors. This approach is crucial especially
in our case as we are targeting students around the school. It is essential to carry out
thorough research on the prices offered by other businesses offering similar products.
Once the research is done, we have the option of setting our prices either slightly
higher or lower than our competitors based on the uniqueness and value that we offer
to the customer.

C. Distribution Strategies
We can share our items with customers through distribution strategies. and
determine whether and where we will distribute our product at that time. Like our
 product, we require a precise location to sell and distribute our product more
effectively. and we should also be aware of the areas in which we can excel more,
whether it be offline or online distribution.

D. Promotional Strategies

There are ways to promote our product, and one of them is social media, which
is a great tool for promoting your product before the launch. You can generate interest
in your products by providing teasers, images, and videos that give your audience a
taste of what's to come. Influencer marketing: Collaborating with influencers in your
niche can help you reach a larger audience and generate excitement about your
upcoming product. You can offer them product samples and ask them to share their
opinions with their followers. A landing page for your pre-launch product is a great
strategy to collect email addresses and promote interest in your product. You can
include a teaser video, product images, and a sign-up form for updates. Public
relations: pitch your product before launch to magazines and industry media. If your
product has an interesting backstory, they may be interested in covering it and sharing
it with their readers. Finally, the key to good pre-launch promotion is building
excitement and anticipation for your product. You can generate interest in your
product before it even hits the market by using multiple channels and building
exclusivity.
 X. TACTICAL IMPLEMENTATION

Business Goals Campaign objectives Success metrics Assets to Leverage

Promote Raise awareness Carbon footprint Marketing and

environmental educate and inform the reduction Communication
sustainability public about the Channels
importance of
environmental issues
Drive social and Ethical and responsible Waste reduction Eco-friendly Product
economic change practice such as fair
trade, responsible
sourcing, and
transparency
Foster innovation Promote collaboration Sustainable sourcing Technology and
and partnerships Innovation

Collaborate and Advocate for policy Customer satisfaction Marketing and

advocate for change changeinfluence and loyalty Communication
policymakers and Channels
advocate for changes
in laws, regulations, or
policies related to the
cause.
 XI. MARKETING BUDGET

1. Market research and analysis: no cost

• Conducting surveys and focus groups to identify target audience and market trends.
• Analyzing competitors and their marketing strategies

2. Product branding and packaging design: we haven’t printed a hard copy of our logo
as for now.

• Creating a logo and branding materials

• Designing packaging for the product

3. Digital marketing: no cost (as we are still starting)

• Developing a website or e-commerce platform for the product

• Running social media campaigns (Facebook, Instagram, Twitter, etc.) to increase
brand awareness.
• Implementing email marketing campaigns to reach potential customers.

4. Print and offline marketing: haven’t been analyzed.

• Printing and distributing flyers, brochures, and other marketing materials.

• Attending trade shows and events to showcase the product.

5. Production Cost: 400 pesos

• A production which produces 10 products.

Total marketing budget: 500pesos

Of course, these figures are just rough estimates. It's also important to continually
track and evaluate the effectiveness of our marketing efforts to ensure that we are
getting a good return on investment (ROI).
This whole prtoduction cost us 500 pesos which we had produced 10 mini eco vases.
XIII. FEEDBACK AND CONTROL