A survey on Consumer Perception of Hero Honda Splendor plus
1.3 The Scope of Marketing
While marketing can be stated as a distinct function of the marketing manager; it hascertain tools by which one can scan, monitor, assess & reach to the market andimplement any strategies they formulate; perhaps one needs to understand the stronginsights of consumers instead of implementing mere boardroom ideas, for which thestudy of perception is the first step.
1.4 INTRODUCTION TO PERCEPTION
“There is the known and the unknown; between which lies the doors to the world of perception”
“The most important thing is to forecast where customers are moving, and to be infront of them”. -
to forecast where consumers are moving we need tounderstand what consumers, perhaps, for any commodity,
them to make decisions on purchasing a particular commodity.
is a need that is sufficiently pressing to drive the person to act. As rightlysaid by
motivation is the one that is arranged in an increasing hierarchy for a man from physiological needs to self-actualization needs.
is the process by which an individual selects, organizes, and interpretsinformation inputs to create a meaningful picture of the world.Among motivation and perception, a marketer can only understand consumers’ perception (to a reasonable extent at least). Perception is what that helps marketers tosucceed the battle based on information than based on mere sales power.Several factors influence the extent to which stimuli will be noticed. One obviousissue is
. Consumers, when they have a choice, are also more likely to attend3