The sweetest story

ever told… or heard

 Cadbury Dairy Milk
The Real Taste of Success
A brand that captures your mind
gains behaviour.

A brand that captures your heart

gains commitment.
Scott Falgo
 Brand Character
Cadbury Dairy Milk encapsulates an
enormous breath of emotions, from
shared values such as family
togetherness (fun, wholesome,
reliable), to the personal values of
individual enjoyment.
It stands for goodness.
 Pricing
•
Price is an important element of the marketing mix.
The price charged for a chocolate bar can
determine whether a consumer will buy it and the
level of sales achieved can determine whether or
not Cadbury Schweppes will make a profit. Price is
also affected by factors such as the state of the
economy, what competitors are charging, the stage
reached in the products life cycle and above all
what price the market will bear. From the
marketing point of view this is what matters.
• Price range from Rs.5 to Rs.150
Production
Promotion
Place