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Imagine practicing hitting a target using darts, bow and arrow, pistol, cannon, missile launcher,
or whatever. You aim for the center of the target. If your shots land where you aimed, you are
considered to be accurate. If all your shots land near each other, you are considered to be
precise. The two properties are not linked. You can be accurate but not precise, precise but not
accurate, neither accurate nor precise, or both accurate and precise.
Accuracy and precision also apply to statistics calculated from data. If you’re trying to determine
some characteristic of a population (i.e., a population parameter), you want your statistical
estimates of the characteristic to be both accurate and precise.
The same also applies to the data themselves. When you start measuring data for an analysis,
you’ll notice that even under similar conditions, you can get dissimilar results. That lack of
precision is called variability. Variability is everywhere; it’s a normal part of life. In fact, it is the
spice in the soup. Without variability, all wines would taste the same. Every race would end in a
tie. Even statistics might lose its charm. Your doctor wouldn’t tell you that you have about a year
to live, he’d say don’t make any plans for January 11 after 6:13 PM EST. So a bit of variability
isn’t such a bad thing. The important question, though, is what kind of variability?