welcome u all

Baby Bath Products

Objective
objectives
 Do you use any baby bath products for your baby?
(a) Yes (b) No

Percentage of people prefering baby

bath products

No
20%

Yes
80%
Onw hatbasisd oyouselectbathp roductsforyourbaby?
(a) Price (c)Schem es
(b)Q uality (d )Quantity

Onwhat basispeopleselect thier

products

Scheme
Quality
20%
30%

Quantity
20%
Price
30%
 If we provide you soap and cream with kesar would
you like to go for it?
(a)Yes (b)No

Percentage of people prefering

Kesar in soap and cream.

No
15%
85%

Yes
Whatw ouldyoup refer, thewholekitconsisting
babycream ,soap,an db abyshampo oorw o uld
goforsingleproduc t?
(a)Wholekit (b)SingleProduct

Percentag eofpeoplep referingwhole

kit andsingleprod ucts.

Single
products
30%

Wholekit
70%
MARKETING

MI
PRODUCT LINE

PRODUCT SIZE

PUNCH LINE

AFTER SALES
SERVICE
DISCOUNTS

Pricing Policy
ADVERTISING

SALES PROMOTION
FINANCE MONICA GOPALANI
DEPARTMENT POOJA BRIJWANI

MARKETING SUMIT BADLANI

DEPARTMENT SWEETY KUKREJA

PRODUCTION MADHU HARDASANI

DEPARTMENT

STAFF DEEPA BAJAJ

MANAGERS VIJAY CHANDNANI
 KIT PRODUCTI SELLING DISCOUNT AFTER PROFIT
ON COST COST DISCOUNT

SHAMPOO 35 45 4 41 6
SOAP 15 20 2 18 3
CREAM 50 60 6 54 4
TOTAL 100 125 12 113 13
 SHAMPOO SOAP CREAM

Production 35 15 50
cost
Selling cost 53 22 66
Profits 18 7 16
Total Units produced per year = 10,80,000

Production of kits per year = 3,60,000

Production of soaps per year = 2,40,000

Production of shampoo per year = 2,40,000

Production of creams per year = 2,40,000

 Price of 1 kit = 100
Investment on total kits per year = 3,60,00,000
Price of 1 shampoo = Rs.35
Investment on total kits per year =84,00,000

Price of 1 soap = Rs.15

Investment on total soaps per year = 36,00,000
Price on 1 cream = Rs. 50
Investment on total creams per year = 1,20,00,000

TOTAL INVESTMENT ON ALL PRODUCTS=6,00,00,000

Rent 3,00,000
Miscellaneous Expenses 12,00,000
Salaries 18,00,000
Maintenance Charges 18,00,000
Electricity Charges 42,00,000
Advertisement Expenses 48,00,000
TOTAL 1,03,20,000

Total Investment = 6,00,00,000 + 1,03,20,000

=7,03,20,000
Total production of kits per year= 3,60,000
We have made a sale of 2,40,000 in 1st year on kits.
We have suffered a loss of 88,80,000

Shampoo Soap Cream

Total prod 2,40,000 2,40,000 2,40,000
per year
Sales made 1,20,000 1,80,000 1,44,000
by company
Suffered Loss = Profit = Loss =
loss or 20,40,000 3,60,000 24,96,000
profit

LOSS IN 1ST YEAR = 1,30,56,000

 Kit Shampoo Soap Cream

Total 3,60,000 2,40,000 2,40,000 2,40,000

productio
n per year
Sales 3,18,600 1,58,496 1,63,680 1,81,824
made
Loss or 3,60,01,800 84,00,288 36,00,96 1,20,00,38
profit No loss, no No loss, 0no loss 4no loss,
profit (BEP) no profit no profit no profit
(BEP) (BEP) (BEP)

In 2nd year break even point is made by our company

 Kit Shampoo Soap Cream

Total 3,60,000 2,40,000 2,40,000 2,40,000

productio
n per year
Sales 3,36,000 1,80,000 1,92,000 1,98,000
made
Loss or Profit = Profit = Profit = Profit =
profit 19,68,000 11,40,000 6,24,000 10,68,000

TOTAL PROFITS IN THE 3RD YEAR = 48,00,000

Y-axis

Y
E
A
E Profit
R
S
Break Even
Point
Loss

X-axis
SALES