NRI Online 2010

India’s only syndicated study on the Indian Connectivity of the NRI

 Study Overview
 Profiles ‘Online NRI’ from various parts of the world (demographic as well as
economic status)

 Captures how they are connected with the Indian homeland:

– Physical connectivity (traveling to India)
– Communicational connectivity (calling India)
– Financial connectivity (transferring money and making investments in India)
– Informational connectivity (content sought about India)
– Media connectivity (mediums used to stay updated about India)

 Highlights their current frequency, mode of consumption and brand

preferences in these connectivity areas

 Compares and contrasts the two distinct and big NRI markets – ‘North
America+Europe’ and ‘Gulf’ - on all the above aspects
 Methodology
 Proposed online survey among NRI from various parts of the world between
February-March 2010

 Response collection using geographically targeted ‘contextual search ad

campaign’ on Google as well as from some country-specific ‘online panels’
who have NRI as panel members (US/Canada, UK)

 Reporting sample of over 1,500 online NRI planned from various parts of the
world:
 West based NRI - US/Canada/Western Europe (500)
 Gulf based NRI - Middle East (500)
 Asia Pacific NRI – South East Asia/Australia-New Zealand (300)
 Other NRI – South Asia/Eastern Europe/Africa/Central and South America (200)

 Overall NRI level reporting after equalizing sample bases from 3 NRI groups
(‘West’, ‘Gulf’ and ‘Asia Pacific + Others’) to eliminate any possible sampling skews
Information Areas Covered
 Demographic and Economic Profile
 Current country of residence, residence status, years living there, years living outside India
 Gender, age, family size, native language, preferred language of reading, city of origin in India
 Current occupation and industry of work, educational qualification, monthly household income
in US$, vehicle owned

 Physical Connectivity
 Frequency of travel to India, purpose of travel, destination cities, mode of ticket booking,
most used brands, preferred airlines for flying

 Communicational Connectivity
 Frequency of calling India, purpose of call, cities called, mode of calling, most used brands

 Financial Connectivity
 Frequency of making financial remittance to India, modes of remittance, most used brands,
financial assets owned in India, likely financial and real estate investments in next 1 year,
brands most likely to use
Information Areas Covered
 Informational Connectivity
 Preferred medium to stay connected with India, most used media brands – entertainment TV
channels, news TV channels, newspaper and magazines

 Online Connectivity
 Net usage dynamics - years of experience in using internet, place of access, frequency of
usage, time spent on the net
 Most used websites from India – for news and events, financial investment info, search/book
travel tickets, check real estate info, search jobs in India, matrimonial search, seek
friendships in India, social and professional networking, check Indian cinema, music, sports,
fashion, health/ayurveda, astrology and spiritual content
 Online buying from Indian websites – frequency of buying, average monthly spends, products
bought, most used websites

 Emotional Connectivity
 Motivation to stay connected with India, Indian role models, likelihood of returning to India
 List Of Reports
NRI Online 2010 Main Report
• Overall NRI level findings on:
 Demographic and economic profile
 Online connectivity
 Informational connectivity
 Emotional connectivity
 Media connectivity
• Comparative reporting of the above
information among the 3 NRI groups –
West-based NRI, Gulf-based NRI,
Others
Supplementary Reports
1. Financial Investment and
Remittance Supplementary Report
 Financial connectivity
 All info about NRI investing in India
2. Calling India Supplementary Report
 Communicational connectivity
 All info about NRI calling India
3. Traveling to India Supplementary
Report
 Physical connectivity
 All info about NRI traveling to India
 Price of Syndicated Reports
Report Price (Rs.)*
service tax extra as applicable

Main Report 150,000

Supplementary Report 150,000 each
Main + 1 Supplementary Report 250,000
Main + All 3 Supplementary Reports 450,000

• Payment Terms : 50% advance, 50% after delivery of all reports

• Preliminary Delivery Timeline : Main Report – First week April 2010

: Supplementary Report – 10 days per report from date of order

• Report Delivery Format : PDF

 Contact Details
• Address : 3, Kehar Singh Estate, 1st Floor, Westend
Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030

• Telephone : +91-11-29535098, +91-9811256502

• Contact Person : Sanjay Tiwari

• Email : sanjay@juxtconsult.com

• Website : www.juxtconsult.com
Thank You!