The evolvin consumer is more assertive and places new de-mands on brands, products, marketin communication, distri-bution and sales. Loyalty and brandin content is dierent, andaction marketin chanes. In addition, new marketin is dy-namic and eatures a combination o old and new media, anddelivers a hiher marketin yield, too. Consumers are alreadyully involved with the new marketin economy. They are readyor it! Are you?
Wat wll you gan from te semnar?
Durin the 2+ hour session, all o the latest developments willbe presented usin easy to understand lanuae and in loicalorder. You will be iven models and methods or understandinnew marketin. The inspiration seminar is an eye-opener. Youwill be iven examples, cases and results that you never wouldhave expected. You will also receive concrete tips and advicethat will enable you stay current on your own, and you willreceive hands-on inormation on how you can supply your or-anisation with the latest know-how and skills. Plus, we oeryou a 100% inspiration uarantee; that is, we uarantee thatyou will leave the session eelin inspired!
Wo s presentng te semnar?
The power seminar will be led by interna-tional inspirer, speaker and host Richardvan Hooijdonk. He has worked as themarketin director or various companies, introduced numerousmarketin innovations and strikin campains, and is a widelypublished author o books and articles. Van Hooijdonk is alsoaliated with the Erasmus/SRM Collee o Brand Marketin andis a uest lecturer at Nyenrode Business University. Over 15,000people have attended his seminars in the Netherlands, Europeand the USA.
Wo s te power semnar for?
The power seminar is or marketin manaers, product mana-ers and commercial manaement team members. This powerseminar is also inspirin or eneral marketin associates. Com-munication employees in overnment, health care and non-prot oranisations will also prot rom the power seminar. Youhave the option o takin the day seminar, too. All o the key top-ics will be covered durin the session, and then you will et towork. You will be iven assinments that will be presented andevaluated. This way, theory is immediately put into practice.
Prompted by technological and social developments,marketing is on the threshold of massive change. Newconcepts, techniques, themes and strategies such asco-creation, cross medial marketing communication,web 2.0, weblogs, Twitter, viral marketing, event-drivenmarketing, content syndication, podcasting, search,personalisation, mobile marketing, advergaming, webpresence, www-mix, loyalty, dialogue marketing andsocial intelligence are being introduced. Consumersare already fully engaged with these new forms ofmarketing. Are you prepared for all of these changes?