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Powerseminar 'heading for marketing 2.0'

Powerseminar 'heading for marketing 2.0'

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Published by: Richard van Hooijdonk on Aug 13, 2010
Copyright:Attribution Non-commercial


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Power SeminarMarketin 2.0
Speaker/ nsprer:
Richard van HooijdonkDirector o MarketinMonday
Former marketing director and author ofthe book Towards Marketing 2.0, speakerat numerous national and internationalconferences. Lecturer at the Erasmus/SRM College of Brand Marketing and guestlecturer at Nyenrode Business Universiteit.
   ‘   O   v  e   r    1    5 ,   0   0   0    m  a   r    k  e   t  e   r  s     h  a   v  e   g   o   n  e     b  e   f  o   r  e    y  o   u    ’ 
co-creation | cross media marketing communication |web 2.0 | buzz marketing | twitter | ‘mash-ups’ | the ‘you’economy | viral marketing | event-driven marketing |content syndication | podcasting | search | personalisa-tion | branding 2.0 | cross media planning | mobile mar-keting | behavioural targeting | advergaming | socialmedia | weblogs | wikis | multichannel marketing |accountability | marketing intelligence | customer life-time cycle | marketing innovation | target group segmen-tation | customer insights | word of mouth | web pres-ence | www-mix | distribution 2.0 | cross media objectives| loyalty | connectivity | vodcasting |dialogue marketing |widgets | social intelligence
Are youready?
The evolvin consumer is more assertive and places new de-mands on brands, products, marketin communication, distri-bution and sales. Loyalty and brandin content is dierent, andaction marketin chanes. In addition, new marketin is dy-namic and eatures a combination o old and new media, anddelivers a hiher marketin yield, too. Consumers are alreadyully involved with the new marketin economy. They are readyor it! Are you?
Wat wll you gan from te semnar?
Durin the 2+ hour session, all o the latest developments willbe presented usin easy to understand lanuae and in loicalorder. You will be iven models and methods or understandinnew marketin. The inspiration seminar is an eye-opener. Youwill be iven examples, cases and results that you never wouldhave expected. You will also receive concrete tips and advicethat will enable you stay current on your own, and you willreceive hands-on inormation on how you can supply your or-anisation with the latest know-how and skills. Plus, we oeryou a 100% inspiration uarantee; that is, we uarantee thatyou will leave the session eelin inspired!
Wo s presentng te semnar?
The power seminar will be led by interna-tional inspirer, speaker and host Richardvan Hooijdonk. He has worked as themarketin director or various companies, introduced numerousmarketin innovations and strikin campains, and is a widelypublished author o books and articles. Van Hooijdonk is alsoaliated with the Erasmus/SRM Collee o Brand Marketin andis a uest lecturer at Nyenrode Business University. Over 15,000people have attended his seminars in the Netherlands, Europeand the USA.
Wo s te power semnar for?
The power seminar is or marketin manaers, product mana-ers and commercial manaement team members. This powerseminar is also inspirin or eneral marketin associates. Com-munication employees in overnment, health care and non-prot oranisations will also prot rom the power seminar. Youhave the option o takin the day seminar, too. All o the key top-ics will be covered durin the session, and then you will et towork. You will be iven assinments that will be presented andevaluated. This way, theory is immediately put into practice.
Prompted by technological and social developments,marketing is on the threshold of massive change. Newconcepts, techniques, themes and strategies such asco-creation, cross medial marketing communication,web 2.0, weblogs, Twitter, viral marketing, event-drivenmarketing, content syndication, podcasting, search,personalisation, mobile marketing, advergaming, webpresence, www-mix, loyalty, dialogue marketing andsocial intelligence are being introduced. Consumersare already fully engaged with these new forms ofmarketing. Are you prepared for all of these changes?

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