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Matrix International Cellular Services

Matrix International Cellular Services

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Published by nishsmie

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Published by: nishsmie on Aug 14, 2010
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04/08/2013

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Table of Contents
Chapter 1
1.1 Executive Summary...........................................................................51.2 Introduction.......................................................................................71.3 Objective...........................................................................................81.4 Research Methodology .....................................................................91.5 Limitations of the project.................................................................10
Chapter 2
2.1 Telecom Industry in India.................................................................112.2 Evolution Of IndianEconomy……………………………………………………………………………………….142.3 Company Profile..............................................................................182.4 Organization Structure.....................................................................282.5 Market Scenario ..............................................................................32
Chapter 3
3.1 Theoretical Background....................................................................363.2 Data Analysis & Interpretation.........................................................39
Chapter 4
 4.1 Findings............................................................................................454.2 Recommendations............................................................................474.3 Conclusion........................................................................................48
Bibliography
.........................................................................................49
Annexure
.............................................................................................501
 
1.1 Executive Summary
This project is about new product development by Matrix Cellular International ServicesPvt. Ltd.
Matrix Cellular 
offers complete telecommunication solutions for Indiantravellers going abroad. Services include international SIM card and 3G data cards.Matrix introduced the concept of local connectivity in India, by offering country-specificinternational SIM cards.The International SIM cards offered by Matrix Cellular are basically a post paidconnection i.e. you can use the card now but make the payment for it once you are back from the trip; now Matrix Cellular is in the process of launching a new product in themarket which is a ‘Prepaid International SIM Card’.For this purpose we first had conducted SWOT analysis of the company to find out aboutits Strength, Weakness, Opportunities and Threats. Then we explained the purpose, benefits and objectives of the product. After getting a good understanding about thecompany a market survey was conducted to find out whether this new product would be asuccess or a failure. The respondents for the survey were shortlisted depending on therequirement of the company.After completing the data collection from the survey it was analysed and it showed thatthe product would work in the market. There is a lot of potential channel partners to betapped on, which would not only help in selling pre-paid cards but also post-paid which is beneficial for the company in the long run.For creating awareness in the market Matrix Cellular International Services should doadvertisement in print and electronic media. It should also provide banners and posters toits prospective channel partners. Now about the distribution system, it should first launch in cities like Ahmadabad, Orissawhere there are not much sales because even if it gets a poor response because it does notaffect its brand name in the major cities. In a particular city there should be four main
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distributors who should supply the cards to the retailers and also care should be taken thatin a particular area there should not be many retailers selling the pre-paid card as theymight cut their commission to generate more sales which might have a negative impacton the company.
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