Media and Tourism
This chapter will explain the background to our interest and choice of subject.Furthermore, it presents the problem discussion that results in the purpose of this thesis. Lastly, it describes the limitations made.
The aim of this thesis is to highlight the phenomenon of media’s role in TourismService placement and promotion , and relate this to the possible evolution of theconcept of media placement of locations . We also aim to highlight the need for marketers and tour makers to establish a closer relationship in order to facilitatelocation placements. For this reason this thesis ought to be of interest for marketers, tour makers and Tourism Service placement agencies.
The word “media” comes from the plural of the Latin word medium, and it is usedas a collective noun to refer to television, radio, newspapers, magazines, films,the International Network (Internet), etc. The media can be examined either interms of broadcast media, or print media. Further, a medium is described as hot,