INTERNSHIP PROJECT REPORT

On
Hungama Digital Media Entertainment Pvt.

Submitted to: Academics Department

Guided by: Bharat Garg

Submission date: 21st.june.2010
Submitted by: Alisha Manchanda
Unique id no.: D0911FWIIPM10050G
 Table of contents

• Acknowledgement

• Executive summary

• Company introduction

• Project offered

• Victorinox in India

• Project description

• Marketing strategy for Security Fast Pass

• Victorinox business card

• Security fast pass leaflet

• Big Ben details

• Trevi details

• Order confirmation form

• Feedback form

• Pricing strategy for bags

• Client details

• Conclusion
 Acknowledgement

• First, I would like to thank our advisor Mr.Bharat Garg for his continuous support
during our tenure of 1 and half months internship training programme at
Hungama Digital Media Entertainment Pvt.

• Last but not the least I would like to acknowledge our institute, IIPM (Indian
Institute of Planning and Management) for giving me an opportunity to improve
my skills and knowledge while doing an internship in Marketing field.

EXECUTIVE SUMMARY
During my internship project for Hungama Digital Media Entertainment Private I got the
opportunity for Victorinox to expand its business in India through its new innovation.
According to the global marketing analysis and additional research it was decided that
this sales project would be like a pilot project in which I was given the position of a
Relationship Manager to visit victorinox clients and to make them aware of the product.

Company Introduction
• Hungama Digital Media South Asia's largest mobile & Internet based
entertainment company, began its journey as an online promotions agency
during the internet boom in 1999. 10 years hence, it is a complete Digital
Entertainment, Mobile services and Promo Marketing entity. Today, Hungama
Mobile is the leader in the Mobile Entertainment and Value Added Services
(VAS) in India.

• Hungama is the largest aggregator, developer, publisher and distributor of

Bollywood & South Asian entertainment content in the world, having worldwide
exclusive rights to over half a million music and video titles. It powers nearly 70%
of all mobile digital entertainment content in India, and provides the same
entertainment to consumers in 33 countries, with more than 145 partners across
the world.

Project Offered
• Hungama Digital Media gave me an opportunity to work with their client
VICTORINOX India Pvt. Ltd. during the internship of 1 and a half months

• Victorinox is a traditional Swiss Company existing for over 100 years wherin
“Our efforts to offer consumers around the world functional and practical high
quality products at affordable prices, gives our lives deeper meaning and adds
joy and satisfaction to our work” which is the core philosophy of the company.

The company represents high quality products inspired by the ingenuity of the
Original Swiss Army Knife.

Our product category ranges from Pocket Multi-tools, Fine cutlery, Time- Pieces
and Travel Gear. Victorinox India (P) Ltd., has an established network of 600 to
700 retailers in the country.

Victorinox in India
• Victorinox has been present in India since the past 10 years and the retailing of
the products began in the year 2007. The verticals are –

• The legendary Swiss Army Knife

• Cutlery

• Travel Gear

• Fragrances

• Luxury Watches

Project Description
• Victorinox suggests with its most recent innovation. The company presents its
security friendly laptop bags namely the Security Fast Pass for users in India
which includes the Big Ben and Trevi bags.

Marketing for Security Fast Pass

• A worldwide authentic brand, with products based on the values and the Original
Victorinox Fast Pass Bags.

• Premium Quality

• High Functionality

• Unique Design

• Innovation

Company’s business card

 Security Fast Pass Leaflet

Big Ben
PRODUCT DETAILS
Book-style opening allows bag to lie flat during x-ray screenings

Front compartment features an internal divider to keep important documents organized,

two peripheral/cord pockets and a large u-shaped zippered mesh pocket

Bottom organizational panel features pen slots, business card holders, PDA or other
electronic device storage, a key fob, a zippered mesh pocket and a stash pocket

Top organizational panel features two electronics pockets and music port

Patented, zip-away water bottle pocket

Comfort grip, contoured leather haul handle

Padded, moisture-wicking back panel and shoulder straps

Padded, rear Security Fast Pass compartment with easy-access zippered side opening
protects up to a 15.4” laptop and allows it to remain in bag during airport screenings

Swiss Tracker™ provides comprehensive protection against the inconvenience of lost

luggage by reuniting you with your bag anywhere in the world for free.

Trevi
• PRODUCT DETAILS
 Book-style opening allows bag to lie flat during x-ray screenings

• Front compartment features three peripheral/cord pockets and a legal-sized fan

file system

• Deluxe dual-sided organizational panel features business card holders, PDA or

other electronic device storage, three peripheral pockets, two zippered pockets
and key fob

• Removable, padded, non-slip shoulder strap

• Front stash pocket with electronics-friendly magnetic closure is great for quick
access to travel documents

• Patented, zip-away water bottle pocket

• Back sleeve slides over dual-trolley handle systems

• Padded, rear Security Fast Pass compartment protects up to a 15.4” laptop and
allows laptop to remain inside the bag during airport screenings

• Swiss Tracker™ provides comprehensive protection against the inconvenience

of lost luggage by reuniting you with your bag anywhere in the world for free

Order confirmation form

Feedback form
Pricing strategy for Bags
Big Ben Rs.12,830

Trevi Rs.13,830

Client Details
• Client’s name

• Company name

• Designation

• Address

• Time

• Remarks

Client 1 (7.april.2010)
• Client’s name: Chaitanya Dalmia

• Company’s name: Renaissance Group

• Designation: Managing Director

• Address: B-47, Connaught place, New Delhi

• Time: 12.00 P.M.

• Remarks: Bag sold (Big Ben)

Client 2 (8.april.2010)
• Client’s name: Anil Bhargava

• Company’s name: Avantha power

• Designation: Managing Director

• Address: Thappar House, Connaught place, New Delhi

• Time: 11.30 A.M.

• Remarks: Bag sold (Trevi). The payment and the delivery options may be
informed when asking for demo to the customer

Client 3 (8.april.2010)
• Client’s name: J.P. Suri
• Company’s name: Realetors

• Designation: Vice president

• Address: A-85-86, sector 2, Noida 201301, UP

• Time: 3.30 P.M.

• Remarks: Keep your product prices line with Indian acceptance level

Client 4 (8.april.2010)
• Client’s name: V.K. Malya

• Company’s name: S.S.W.S

• Designation: general manager for advertising

• Address: IIT, Colony Sarvodya

• Time: 12.30 P.M.

• Remarks: The bags were too expensive, was looking something in the price
range of 4 to 5 k. If I had known about the price in advance I would not have
bothered to call and asked for a demo. The features are good but price is still an
issue.

Client 5 (9.april.2010)
• Client’s name: Vyom Saxena
• Company’s name: Areva T&D India ltd

• Designation: Procurement Executive

• Address: A-7, Areva T&D India ltd, sector-65, Noida

• Time: 2.30 P.M.

• Remarks: Really happy with the concept of the bag

Client 6 (9.april.2010)
• Client’s name: Kajal Jain

• Company’s name: Meroform

• Designation: Visual communication executive

• Address: A-37, sector-80, Phase ii, Noida 201305, UP

• Time: 4.30 P.M.

• Remarks: would be interested in big ben. And works travel bags. Like to know
more about these along with coooperative discount schemes.

Client 7 (9.april.2010)
• Client’s name: Surinder Singh Negi
• Company’s name: Indus Tubes

• Designation: Chairman

• Address: GD ITL Tower, Pitam Pura, New Delhi

• Time: 2.30 P.M.

• Remarks: The bags were too expensive, was looking something in the price
range of 3 to 4 k. The bags are really nice and comfortable but the cost is too
high. Too much for a laptop bag.

Client 8 (14.april.2010)
• Client’s name: Atul Khanna

• Company’s name: Insulation Division

• Designation: General Manager

• Address: 26, Deepak building, 13 Nehru place, New Delhi

• Time: 2.00 P.M.

• Remarks: Price is extremely high as compared to equivalent products available

in market. The bag is not worth for 13k. I could have gone for a designer bag
rather for a Victorinox bag.

Client 9 (14.april.2010)
• Client’s name: Bakshi Gunjit Singh
• Company’s name:

• Designation: Director

• Address: Transport Center, Punjabi Bagh, New Delhi

• Time: 2.30 P.M.

• Remarks: Good stuff

Client 10 (14.april.2010)
• Client’s name: Gaurav Malhotra

• Company’s name:

• Designation: ACA Partner

• Address: B-8/ 217, Sec-5, Rohini, New Delhi-85

• Time: 1.30 P.M.

• Remarks: Order procedure takes time.

Client 11 (20.april.2010)
• Client’s name: Madhu Sahon
• Company’s name: QC International

• Designation: C.E.O

• Address: EG 31, Inder Puri, New Delhi, 110012

• Time: 1.00 P.M.

• Remarks: Was looking for a ladies hand bag(as per the order placed on the call
center), but the company sent me the wrong bags

CONCLUSION
Hungama Digital Media Entertainment Private has offered me a sales and marketing
internship. We as an intern were given the opportunity to play a role as relationship
manager’s for their client victorinox in the coordination with Human Resource team to
review their new innovation in Bags. Me as an intern were given responsibilities that
include: coordinating with the sales team, maintaining client databases, copying and
distributing reports and presentations, and assisting with special projects.