The Swarm Creativity Framework

The Swarm Creativity Framework is a guide to help entrepreneurs, scientists and business leaders successfully navigate a shift in mindset from
scarcity to abundance. Swarm creativity is a discipline driven by the laws of natural systems, and is designed to catalyze individual creativity,
communication and collaboration, ultimately leading to flourishing cultures of innovation.

Swarm Creativity powers the COINs-Collaborative Innovation Networks community and with it the Science of Collaboration. Researchers and
industry leaders share insights and innovations in health care, design, the creative industries, engineering and technology. The community generates
a collective intelligence to solve the social, economic and environmental challenges of the world.
The five areas of investment in swarm creativity are:

Creativity -- The single most productive asset every

individual possesses. Creativity is leveraged with critical
thinking skills and an ability to ask questions. These are
the core tools required to design complex projects with
sustainable outcomes.

COINs -- collaborative innovation networks – Serves

as the infrastructure to transport creative ideas to
accelerate business development in towns and cities.

Cool Places -- Attract the conversations of entrepreneurs

focused on health care, energy, land, food and water.
Cool places are “sticky” and retain quality talent,
enterprising collaborations, and innovative firms.

Swarms -- Created from numbers of people attracted to

the next big idea that has surfaced from the crowd.
Swarms build capacity.

Coolhunting -- The practice of seeking the most creative

ideas and people; coolfarming is the practice of
collaborating to help them succeed; strategic branding
provides the storytelling discipline necessary to spread
the idea/initiatives.

Used with permission: Peter Gloor, author, “Swarm

Creativity”. Created by Betsey Merkel, I-Open, 2010