Scribd Logo
Upload

Welcome to Scribd!

  • Presentation ON New Product Launch: Ause Its You R LTH, Tha Tco Mes FIR ST !!!

    Uploaded by

    alaksingh
    24 views6 pages
    The document provides details on a new product launch presentation for Medisol, a medicated antiseptic hand sanitizer, by the Anukriti Group. It discusses the 4 P's of marketing - Product, Price, Place, and Promotion. For product, it is available in sachet, 100ml bottle, and 200ml bottle packaging. For price, sachets cost Rs. 1, the 100ml bottle costs Rs. 19, and the 200ml bottle costs Rs. 33. For place, it will be sold in medical stores, general stores, malls, and distributed at railway stations and bus stands. For promotion, demonstrations will be given to doctors, advertisements, TV commercials, and

    Original Description:

    Original Title

    MEDISOL

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document provides details on a new product launch presentation for Medisol, a medicated antiseptic hand sanitizer, by the Anukriti Group. It discusses the 4 P's of marketing - Product, Price, Place, and Promotion. For product, it is available in sachet, 100ml bottle, and 200ml bottle packaging. For price, sachets cost Rs. 1, the 100ml bottle costs Rs. 19, and the 200ml bottle costs Rs. 33. For place, it will be sold in medical stores, general stores, malls, and distributed at railway stations and bus stands. For promotion, demonstrations will be given to doctors, advertisements, TV commercials, and

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    24 views6 pages

    Presentation ON New Product Launch: Ause Its You R LTH, Tha Tco Mes FIR ST !!!

    Uploaded by

    alaksingh
    The document provides details on a new product launch presentation for Medisol, a medicated antiseptic hand sanitizer, by the Anukriti Group. It discusses the 4 P's of marketing - Product, Price, Place, and Promotion. For product, it is available in sachet, 100ml bottle, and 200ml bottle packaging. For price, sachets cost Rs. 1, the 100ml bottle costs Rs. 19, and the 200ml bottle costs Rs. 33. For place, it will be sold in medical stores, general stores, malls, and distributed at railway stations and bus stands. For promotion, demonstrations will be given to doctors, advertisements, TV commercials, and

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    PRESENTATION

    ON
    NEW PRODUCT LAUNCH

    ur
    i t syo
    PRESENTED BY :
    u se
    c a ,
    Be LTH s
    ALAKCHCHENDRA S. RATHORE BM-09025
    ALOK MUKHERJEE BM-09026
    AMAR MISHRA BM-09027
    AMIT CHAUHAN BM-09028
    E A me
    AMIT KUMAR SINHA BM-09029
    AMRITA BARAL BM-09031 H t co
    tha
    PRESENTED TO:

    !!!
    PROF. V. DHYANI
    L TH
    EA
    o u r H !
    !! + MEDISOL +
    i t s y RST
    u s e F I + MEDISOL +
    eca e s
    B t com AN INTRODUCTION
    th a

     Medicated antiseptic Hand sanitizer.

     Approved by IMA.

     Available in 3 types of packaging


    1. Sachet [First of its packaging type, among available sanitizer]
    2. 100 ML bottle packing
    3. 200 ML bottle packing EFFORT BY:
    ANUKRITI GROUP
    L TH
    EA
    o u r H !
    !! + MEDISOL +
    i t s y RST
    u s e F I
    a s
    Bec t come 4 P’S FOR THE PRODUCT
    th a
     PRODUCT
    1. Medicated Hand sanitizer
    2. Bottle & Sachet based sanitizer
     PRICING
    1. Sachet - 1 Rs.
    2. 100 Ml Nozzle based bottle packing - 19 Rs.
    3. 200 Ml Nozzle based bottle packing – 33 Rs.
     PLACE
    1. Medical Store 2. Kirana Store 3. Malls
    4. Sachet distribution extensive at Railway station & Bus Stand
     PROMOTION
    1. Demonstration made to General Physian for recommendation
    2.Advertisement with Emotional appeal.
    3. TV commercials at Prime Time
    EFFORT BY:
    4. Leading as well as local News Papers. ANUKRITI GROUP
    L TH
    EA
    o u r H !
    !! + MEDISOL +
    i t s y RST
    u s e F I
    a s
    Bec t come PRICING STARATEGY
    th a

     VALUE PRICING Strategy will be used for “200 ML


    Nozzle based bottle packing” but for “Sachet” &
    “100 ML bottle” it is MARKET PENETRATION
    PRICING STRATEGY.

    1. Sachet - 1 Rs.
    2. 100 ML Nozzle based bottle packing - 19 Rs.
    3. 200 ML Nozzle based bottle packing – 33 Rs.
    EFFORT BY:
    ANUKRITI GROUP
    L TH
    EA
    o u r H !
    !! + MEDISOL +
    i t s y RST
    u s e F I
    a s STP STRTEGY FOR PRODUCT
    Bec t come
    th a
     SEGMENTATION :
    Demographics : 1.Region basically under influence of FLU
    Behavioral : 1. Individual needing Handy sanitizers.
    2. Individual seeking PREVENTION from FLU.
    3. Individual under non-user category for sanitizers.

     TARGETING:
    1.Customers of the regions under the influence of FLU disease.
    2.Customer needing quick hand wash. [Sachet Packaging]

     POSITIONING :
    “Life Saving Medicated Hand sanitizer”
    EFFORT BY:
    ANUKRITI GROUP
    L TH
    EA
    o ur H !
    !! + MEDISOL +
    i y
    ts IRST
    u s e F
    ca es
    Be t com
    th a

    THANK
    YOU !!!!
    EFFORT BY:
    ANUKRITI GROUP

    You might also like