Introducing

MANA
Body Lotion

IF YOU CAN GIVE

YOUR BABY THE
BEST
RECOMMENDED
THEN WHY NOT??
IMA
 MISSION
To provide a non toxic, herbal product for small children
so that they can grow with natural environment..
 MESSAGE

WE CARE LIKE A MOTHER

KEY INGREIDIENTS OF OUR BABY LOTION

• OLIVE OIL WITH VITAMIN E

•ALMOND OIL
• VITAMIN A
•YASHTI MADHU
GOING FOR HERBAL ADVANTAGE

KEY INGREDIENTS OF OTHER BABY LOTIONS

•WATER, PROPELENE GLYCOL

•BENZYL ALCOHOL
•SHEARIC ACID
•RED #33
• MISTRYL MYRISTITATE
GOING FOR COSMETIC ADVANTAGE
 COMPARISON OF PRODUCT
RANGE
RECOMMENDED OUR OTHER
OUR PRICE OTHER
AGE SPF PRODUCT (200 ML) BRAND SPF BRAND
(IMA) SPF PRICE RANGE
6-12
15-20 20 80 40 150
MONTHS
1Yr-2Yr 20-25 25 85 40 180
2-3Yr 25-30 30 90 >40 >180
3-4Yr 40 40 100 >40 >180
4-5Yr 40 40 110 >40 >180
 OUR TARGET
CONSUMERS CUSTOMERS
MEDIUM FOR ADVERTISING

ELECTRONIC

PRINT
 ELECTRONIC
FM
MEDIA WORLD WIDE
STATIONS WEB
P
R
I
N
T
M
E
D
I
A NEWS PAPER ADS
NEWS PAPER ADS
MAGZINES
 FLYERS
WE CARE LIKE MOTHER
REASONS FOR SELECTION OF NEWSPAPERS, MAGAZINES AND FLYERS
1) NEWSPAPERS:-

A) Timely
B) Good local market coverage
C) Flexibility
D) Broad Acceptance

2) MAGAZINES:-

A) High Quality Reproduction

B) Long Life
C) Credibility and Prestige

3) FLYERS:-

A) Flexibility
B) Full control
C) Can dramatize message
OUTDOOR ADVETISEMENTS

PUBLICITY VEHICALS
HOARDINGS
HOARDINGS
WE CARE LIKE MOTHER
HOARDINGS
POINT OF PURCHASE
HOARDINGS IN MALLS
OUTDOOR PUBLICITY
POINT OF PURCHASE
 TIME AND
TIME PERIOD ALLOCATION
RADIO ADVERTIZMENTS PRINT MEDIA

FIRST MONTH CONCENTRATED RISING CONCENTRATED RISING

INTERMEDIATE INTERMADIATE
SECOND MONTH
ALTERNATING ALTERNATING

0
 PROMOTION STRATEGY
1) Special Introductory Prices for certain period
of time

2) Special Target completion schemes for

Dealers/ Retailers

3) Free sample distribution through door selling

4) Free gift Hampers from company side to new

parents using hospital database.

5) Free health check up camp in local residential

places
THANK YOU