Lovely Professional University,Punjab

Format For Instruction Plan [for Courses with Lectures and Tutorials ]

Course No. MGT630 Course Title: CREATIVITY & INNOVATION MANAGEMENT L: 3 T: 1 P: 0 Cr: 4

Course Planner :- 14142 :: Ajay Chandel

TextBook

1. Krishnamarcharyulu and Lalitha, Innovation Management, Himalaya Publishing House, New Delhi- 2007

Other Specific Books

2. Plsek, Creativity, Innovation and Quality, Prentice Hall of India, New Delhi-2003

Other Readings

Sr. No. Jouranls atricles as compulsary readings (specific articles, Complete reference)

3 Leading Clever People, Rob Goffee, Gareth Jones,Harvard Business Review Article, March 2007

4 Reverse Engineering Google's Innovation Machine, Bala Iyer,Thomas H. Davenport, HarvardBusiness Review Article, April 2008

5 Ed Catmull, How Pixar Fosters Collective Creativity, Harvard Business Review Article, September 01, 2008

6 How to Pitch a Brilliant Idea Kimberly D Elsbach, Harvard Business Review Article Sep 2003

7 Innovation Management and Thought Leadership - A Cultural Requirement in a Global Competitive Environment, Michel Soto Chalhoub. Journal of American
Academy of Business, Cambridge. Hollywood: Sep 2010
8 The Ten Faces of Innovation: Strategies for Heightening Creativity,Will Geogiiegan. Irish Journal of Management. Dublin: 2010. Vol. 29, Iss. 2; p. 131 , proquest

9 A leader's guide to radical management of continuous innovation, Stephen Denning. Strategy & Leadership. Chicago: 2010. Vol. 38, Iss. 4; p. 11, proquest

10 When and how to innovate your business model, Edward Giesen, Eric Riddleberger, Richard Christner, Ragna Bell. Strategy & Leadership. Chicago: 2010. Vol. 38,
Iss. 4; p. 17, proquest
11 Diffusions of Innovation, Perceived Security and Experience: The Case of Online Banking Service Adoption in Taiwan, Wen-Hung Wang. The Business Review,
Cambridge. Hollywood: Summer 2010. Vol. 15
12 DEVELOPING AN INNOVATIVE CULTURE, Erika Agin, Tracy Gibson. T + D. Alexandria: Jul 2010. Vol. 64, Iss. 7; p. 52 , proquest

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 13 CREATIVES CAN WORK LEFT-BRAIN, RIGHT-BRAIN SIMULTANEOUSLY David Niles. Advertising Age. Chicago: Jun 28, 2010. Vol. 81, Iss. 26; p. 14 ,
proquest
14 IBM, Procter & Gamble and Deloitte Touche are putting design at the heart of things; How looks can kill (the competition), Strategic Direction. Bradford: 2007.
Vol. 23, Iss. 1, proquest
15 Steve Jobs, Apple, and the Limits of Innovation, Anonymous. Research Technology Management. Arlington: May/Jun 2004. Vol. 47, Iss. 3; p. 63, proquest

16 THE DIGITAL REVOLUTION: THE WORLD AT THE CLICK OF A BUTTON Fernanda Romano. International Trade Forum. Geneva: 2009. p. 22, proquest

17 What does the future hold for Intel, Apple and Microsoft? Anonymous. Strategic Direction. Bradford: Nov/Dec 2004. Vol. 20, Iss. 11; p. 10, proquest

18 What really drives innovation, Bob Eckert & Jonathan Vehar, The Human Factor, June 16-July 15, 2010

19 The New Practice of Global Product Development Steven D. Eppinger, Anil R. Chitkara. MIT Sloan Management Review. Cambridge: Summer 2006. Vol. 47, Iss. 4;
p. 22
20 Downsizing the Company Without Downsizing Morale Aneil K Mishra, Karen E Mishra, Gretchen M Spreitzer. MIT Sloan Management Review. Cambridge:
Spring 2009. Vol. 50, Iss. 3; p. 39

Relevant Websites

Sr. No. Web adress (only if relevant to the courses) Salient Features

21 http://creativityandinnovation.blogspot.com Wonderfull collection of topics and studies on managing creativity and

innovation.
22 http://creativityandinnovation.blogspot.com/2007/05/top-50-innovative-companies- The website provides very good insight about the companies which are
in-world.html considered to be the most innovative companies according to BCG, and
the ways in which they exercise their creativity.
23 http://www.youtube.com/watch?v=rOkGaj6rnEI, Google tech talks, youtube.com The myths of innovation

24 http://www.youtube.com/watch?v=KDpltsLPIfE, youtube.com Judy Estrin- closing the innovation gap, reigniting the spark of creativity in
global economy.
25 http://www.nipo.in/knowyourip1.htm#know1 Explains the real picture of IPR in India

26 http://en.wikipedia.org/wiki/Diffusion_of_innovations Explains the S curve of diffusion of innovation

27 http://www.creativity-portal.com/bc/molly.childers/creative-careers.html A portal dedicated to innovation and creativity

28 http://www.innovationtools.com/ InnovationTools is claimed to be the world's largest website focused on

business innovation, creativity and brainstorming
29 http://www.creax.net/ 839 of the best websites on the web about creativity and innovation

30 http://www.creativityatwork.com/articlesContent/whatis.htm A comprehensive collection of articles on innovation and creativity,

touching every aspect of the subject.
31 http://www.jpb.com/creative/index.php Lots of free articles, papers and tools to help boost innovation and
creativity.
32 http://lateralaction.com/articles/creativity-innovation/ A blog to understand the creativity and innovation

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 33 http://www.winstonbrill.com/index.html A site containing amazing articles about innovation and creativity.

34 www.indiana.edu/~instdemo/guest.html simulation games on diffusion of innovation

Detailed Plan For Lectures

Pedagogical tool
Chapters/Sections of
Homework to be Demonstration/case
Week No. Lecture No. Topic Textbook/other
Assigned to students study/images/anmation
reference
ctc. planned

Part 1
Week 1 Lecture 1 Innovation Management- introduction, characteristics ->Reference :1, Interactive discussion
->Reference :1,chapter-1 pg
4-6
Lecture 2 Components and types ->Reference :1,
->Reference :1,chapter-1 pg
6-11
Lecture 3 Models of Innovation process ->Reference :1, HomeWork 1 Allocation Case Study "Life's
->Reference :1,chapter-1 pg good", (pg 25-27) Text
11-24 book

Week 2 Lecture 4 Innovation Environment- Originators of Innovation, Key drivers of ->Reference :1, Term Paper 1 Allocation Case Study "Environment
Innovation ->Reference :1,chapter-2 pg for Innovation" (pg
29-32 50-52) Text book
Lecture 5 Factors influencing innovation Book :1, Role play
->Reference :1,chapter-2 pg
32-48
Lecture 6 Nurturing innovation in e-business. Book :1,
->Reference :1,chapter-2 pg
48-49

Week 3 Lecture 7 Organizing for Innovation- Organizational theories and structure Book :1, Case Study "Raillis: the
->Reference :1,chapter-4 pg spectrum of success" (pg
80-84 98-99) Text book
Lecture 8 Traits of innovative organizations. Book :1, HomeWork 1
->Reference :1,chapter-4 pg Submission
84-88
Lecture 9 Current trends in organizational structure. Book :1, HomeWork 2 Allocation
->Reference :1,chapter-4 pg
88-92

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Part 1
Week 4 Lecture 10 Factors influencing organizational design and size and decisions Book :1,
->Reference :1,chapter-4 pg
92-98
Part 2
Week 4 Lecture 11 Need & Characteristics for creative organization ->Reference :1,chapter-7 pg Innovation Management
145-146 and Thought Leadership
- A Cultural Requirement
in a Global Competitive
Environment, other
readings-7
Lecture 12 7S framework, creativity crusher Book :1,
->Reference :1,chapter-7 pg
146-147

Week 5 Lecture 13 Fostering innovation climate and culture Book :1, Case Study
->Reference :1,chapter-7 pg "Institutionalized learning
148-164 to compete" (pg 168-172)
Text book
Lecture 14 The creativity hit list. Book :1, HomeWork 2 Article discussion.
->Reference :1,chapter-1 pg Submission
162-164
->Reference :20,
Lecture 15 Research and Development Management. Book :1,
->Reference :1,chapter-9 pg
200-202

Week 6 Lecture 16 Significance, Prerequisites Book :1,

->Reference :1,chapter-9 pg
202-202
Lecture 17 Technology development Approaches Book :1,
->Reference :1,chapter-9 pg
202-203
Lecture 18 R& D process. Book :1, Quiz 1
->Reference :1,chapter-9 pg
204-204

Week 7 Lecture 19 Management of R&D Book :1,

->Reference :1,chapter-9 pg
204-206
Lecture 20 In source to open source environment Book :1, Case Study
->Reference :1,chapter-9 pg "Patenting and Pharma"
207-211 (pg 215-220) Text book

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Part 2
Week 7 Lecture 21 R&D in small industry Book :1,
->Reference :1,chapter-9 pg
211-213

MID-TERM
Part 3
Week 8 Lecture 22 Managing Creative employee and significance & Challenges of Book :1, Case Study "Travel
managing creative employees and Traits of a creative person and ->Reference :1,chapter-11-12 agency"Â
motivation to creativity. pg 250-294  (pg 298-299)
Text book
Lecture 23 Strategies for unblocking creativity, Factors influencing group Book :1, HomeWork 3 Allocation Case Study "Innovation
creativity, Promoting group creativity & problem clearing session ->Reference :1,chapter-12 pg Delays"Â
294-297  (pg 314-315)
Text book
Lecture 24 Thinking Process - Left and right thinking and Linear and non-linear Book :1, Case Study "Electronic
thinking process and Creative thinking, Tradition vs. creative thinking ->Reference :1, game industry is
dead-say designers", (pg
377-378) Text book

Week 9 Lecture 25 Individual creativity techniques-Inner and Directed creativity Book :1, Case Study "Product
techniques ->Reference :1,chapter-17 pg innovations in India" (pg
400-424 425-426),Â
 Text book
Lecture 26 Group Creativity Techniques creativity methods, writing techniques Book :1, CREATIVES CAN WORK
->Reference :1,chapter-18 pg LEFT-BRAIN,
428-442 RIGHT-BRAIN
SIMULTANEOUSLY,
others readings-13
Lecture 27 Techniques based on pictures, maps and networks Book :1, HomeWork 3 Case Study "Excellence
->Reference :1,chapter-18 pg Submission sans Struggle"
442-453 (pg454-456) Text book

Week 10 Lecture 28 Product innovation-types of new products, Target markets for Book :1, HomeWork 4 Allocation A leader's guide to radical
Disruptive Innovation ->Reference :1,chapter-20 management of
pg484-492 continuous innovation,
other readings-9
Lecture 29 Technology strategies for innovation, new product development Book :1, Article discussion
->Reference :1,chapter-20 pg
492-497
->Reference :19,
Part 4

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Part 4
Week 10 Lecture 30 Packaging and positioning innovations, Beyond product innovation, Book :1,
New product failures ->Reference :1,chapter-20 pg
497-505

Week 11 Lecture 31 Innovation Diffusion- Concept of diffusion and adaptation, diffusion Book :1, Case Study "Innovation
types ->Reference :1,chapter-21 pg Adoption" (pg 535-537)
511-515 Text book
Lecture 32 Innovation diffusion theory Book :1, HomeWork 4 Diffusions of Innovation,
->Reference :1,chapter-21 pg Submission Perceived Security and
515-525 Experience: The Case of
Online Banking Service
Adoption in Taiwan,
other readings-11
Lecture 33 Innovation adoption by organizations Book :1, Quiz 2
->Reference :1,chapter-21 pg
525-526

Week 12 Lecture 34 Innovation adoption across countries, Marketing strategy and the Book :1, Term Paper 1
diffusion process. ->Reference :1,chapter-21 pg Submission
526-534
Lecture 35 Legal aspects of innovation- IPR, Indian Patents Act Book :1, Case Study "New
->Reference :1,chapter-22 pg Waves" (pg 551-554) Text
539-542 book
Lecture 36 Trademark, Copyrights, Trade secrets Book :1,
->Reference :1,chapter-22 pg
542-551

Week 13 Lecture 37 Towards Innovative Society- Innovation for social development Book :1, Case Study "Innovation
->Reference :1,chapter-23 pg for Social development"
556-557 (pg 573-574) Text book
Lecture 38 Spirit of innovation in India Book :1, Interactive session
->Reference :1,chapter-23 pg
556-562
Lecture 39 Favorable and Unfavorable factors Book :1,
->Reference :1,chapter-23 pg
562-572

Spill Over
Week 14 Lecture 40 Innovation and entrepreneurship concept and characteristics Book :1,
->Reference :1,chapter-8 pg
176-181

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 Spill Over
Week 14 Lecture 41 Making entrepreneurial management effective Book :1,
->Reference :1,chapter-8 pg
181-195
Lecture 42 Reverse Engineering Google's Innovation Machine, other readings 4 Book :4,
->Reference :4,Other reading
4

Week 15 Lecture 43 Leading Clever People, other readings 3 Book :3,

->Reference :3,Other
reading-3

Details of homework and case studies plan

Nature of homework
Homework No. Topic of the Homework (group/individuals/field work

Homework 2 Students will be divided into groups and will be allotted a comprehensive case study related to Group
the subject. The group members will come with solution, which will be questioned by the rest of
the class and the faculty member.

Homework 3 Students are expected to draft a report on Innovations reported in media (E-Media, Print Media Individual
and Tv) or in products (variants/packaging) in the year 2009-10. Every student should report 5
such innovations and comment on 1)The advantages to the organization 2)The advantages to the
society 3)Limitations if any.

Homework 4 Students are supposed to study some of the product failures from FMCG and Automobile Individual
industry. They are to make an analysis that: Why theses offerings were failed in the market? what
were the steps taken by the company to reposition them if any? If you were the product and brand
manager, how would you have renovated them using maximum innovation and creativity? (New
marketing plan can be prepared, new ads can be made, new packaging can be introduced etc.)

Homework 1 Identify 2 advertisements of a product/service which you think are not much effective. What Individual
according to you are the reasons for their ineffectiveness? Make/redesign one print or one video
ad for the same so as to improve them than before. Ads should be as creative as possible. Ads
will be shown in class and questions will be asked.
*Normally all the homeworks shall be submitted online but in special courses where homeworks cannot be submited online , the insructor can edit the mode of submission while
entering the IP Details

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 Scheme for CA:out of 100*
Component Frequency Out of (If any) Marks for each Total Marks

Term Paper 1 25 25

Quiz 2 15 30

Homework 3 4 15 45

Total :- 100

* In ENG courses wherever the total exceeds 100, consider x best out of y components of CA, as explained in teacher's guide available on the UMS

List of suggested topics for term paper[at least 15] (Student to spend about 15 hrs on any one specified term paper)
Sr. No. Topic
1 The students have to select any one company listed in Business Week Magazine’s “Most Innovative
Companies” list. They will have to find out the reason why this company has been chosen to be one of the
most innovative and few other questions.
1.) Apple 2.) Google 3.) Microsoft 4.) IBM 5.) Hawlett-Packard 6.) Nokia 7.) Wall-mart stores 8.) Tata Group 9.)
Procter & Gamble 10.) Amazon.com 11.) Sony 12.) Reliance industries 13.) GE 14.) Walt Disney 15.) BMW
The students are supposed to study the company thoroughly and answer following questions: What is there
in these companies which makes them most innovative? (In terms of culture, policies, human resource etc.)
Brief record of the new product/ process innovations. Their strategy for innovation.
After study try to find out the determinants of innovation & creativity in general and give suggestions for
further improvements that what can be done by them to inculcate the spirit of innovation and creativity in their
organizational culture and product design

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 Plan for Tutorial: (Please do not use these time slots for syllabus coverage)

Tutorial No. Topic Type of pedagogical tool(s) planned

(case analysis,problem solving test,role play,business game etc)

Tutorial 1 What does the future hold for Intel, Apple and Microsoft? Discussion on the article

Tutorial 2 Role play on solving low morale problem amongst the employees Role play
and motivating them through creative problem solving.

Tutorial 3 The digital revolution: the world at the click of a button. Discussion on the article

Tutorial 4 Group discussion on the topic, "Can innovation and creativity be Group discussion
taught?"

Tutorial 5 Presentations based on Home work-2.

Tutorial 6 Term paper review and problem solving regarding the term papers. Review of term papers.

Tutorial 7 Revision covering the entire syllabus before MTE. Revision

After Mid-Term
Tutorial 8 Hypothetical case will be given and students will be asked to give Case analysis,Problem solving,Role play
creative solutions in teams.

Tutorial 9 How to Pitch a Brilliant Idea Discussion on the article

Tutorial 10 Waste material usage (exercise to unblock creativity)/ simulation Business game
game on diffusion of innovation

Tutorial 11 Term paper final review. Final review of term paper.

Tutorial 12 Ad-mad show competition in the class. Ad-mad show competition in the class.

Tutorial 13 Revision covering whole syllabus. Revision

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