Rolex Luxury Watches

Group: 3

Vaibhavi Vighne
Harsh Shah
Surabhi Singh
Satyajeet Sahu
Pratik More
Moiz Zakir
 Flow of Presentation
• Brand Evolution
• Brand benefits
• Persona
• Convincing reason
• Differentiator
• Core gene
• Brand Prism
• POD
• POP
 Introduction
 Rolex is a Swiss manufacturer of high-quality,
luxury wristwatches.

 It was founded by Hans Wilsdrof in 1905.

Its headquarters are at Geneva, Switzerland.

These watches are popularly known as status symbols.

“Business Week“ magazine ranks Rolex #71 on its 2007

annual list.

 It produces about 2,000 watches per day, generating

revenues of around US$3 billion.
 Rolex Evolution
• 1905 - Hans Wilsdorf established London firm that specialized in
watch distribution.

• 1908 - Wilsdorf opened new brand name: Rolex.

• 1910 - Rolex started to give official chronometer certification in

Switzerland.

• 1914 - The Kew Observatory in Great Britain awarded to Rolex

wristwatch a CLASS A precision certificate.

• 1926 - Rolex developed and patented the Oyster: first air, dust and
waterproof model of watch.
 Cont…..
• 1945 - Oyster Date model was invented. This was a first watch
that automatically display a date.

• 1953 - Rolex had created watch for diving: - the Submariner

model.

• 1955 - Oyster GMT Master was designed to make possible to

check time in different time zones.

• 1967 - Oyster Sea-Dweller was invented - waterproof in depth of

610m/2001 ft.

• 2004 - Submariner model celebrated its 50th Anniversary with

special commemorative model which has green bezel and unique
black dial.
 Company’s Innovation
The company’s innovations are:

• The first wristwatch with an automatically changing day and

date on the dial (Rolex Day-Date).

• The first wristwatch case waterproof to 100 m (330 ft) (Rolex

Oyster Perpetual Submariner, 1953).

•The first wristwatch to show two time zones at once (Rolex GMT
Master, 1954).

• The first watchmaker to earn chronometer certification for a

wristwatch.
     

Watch Models
Rolex has three watch lines: 

 Oyster Perpetual, 

Professional 

Cellini ( Rolex's line of 'dressy' watches)

The primary bracelets for the Oyster line :

 Jubilee, 

Oyster 

President.
 Hereditary Strengths

Pioneer in making watch movement and is known for its

commitment to excellence.

Durability

Symbol of sophistication

Integrity

 Exceptional Performance

An Indomitable Spirit

Market forces
Omega, Tag Heuer, Breitling, Rado and other luxury watch makers are its
competitors

Replica watches produced in Asian countries and marketed round the globe

Second hand luxury watch market

Consumer bio-data
The main recipient are creamy customers who are looking for a high end luxury
watch with a status symbol which increases their value.
Generally worn by people of age 30 and above

Insight
 
Symbol of achievement

Success redefined.
Brand Benefits

• Sign of status, success and flair

• Unmatched Swiss craftsmanship

• Global recognition

• Quality par excellence

• Legacy of fine watch making over 100

years
 Persona

• Spirit of the century

•Icon of sophistication and precision

• Redefining class time and again

Convincing Reason

• Durable

• Seamless performance for a lifetime

 Differentiator

• More than half of COSC certified watches are

Rolex

• Holds the record for most certified chronometer

movements in the category of wristwatches.
 Core Gene
• Glorious history of path breaking innovations
in watch making over generations.

“A Crown for Every Achievement,”

 Brand Prism - Rolex
Out of range Rolex Apparel

Jewellery, Official Rolex Trophy,

New Timekeeper for Wimbeldon, &
categories Australian Open
Stretch

Adjacent categories
Bezels, Brands, Bracelets
Extension

Classic Watches
Core category
Core
Rolex vs TAG Heuer
Points Of Differentiation:

• Quality / Value: Both are luxury watches, but Rolex

retains its intrinsic value for a longer time.

• Diamonds: Tag uses F to G color diamonds, and

Rolex uses D color diamonds.

• Movement: Rolex uses its own in-house movement,

whereas TAG watches use ETA movement.

• Appearance: Rolex rarely changes the appearance of

their watches, but TAG releases new models every
few years.

•Cost: A Rolex is generally more expensive than TAG

watch.
 Rolex vs TAG Heuer
Points Of Parity:

•Rolex and TAG Heuer both are luxury Swiss watches.

•These companies make quartz and mechanical versions.

•Both companies gives you a 2-3 year warranty on most

models.
Thank You
Rolex – Obsession with perfection.