Why is ROLEX watch the most

famous luxury watch brand in

the world?
Rolex is one of the leading
luxury watch manufacturer in
the world producing over
2,000 watches per day. It
value is increasing it value
rapidly every year

HISTORY Competitor
Rolex was first name after it founder
Wilsdorf and his brother in law, Davis “W&D”
in 1905, London. Later it was change to ROLEX
and register in the trademark in 1908 and
open an office in Switzerland. Rolex watch
was the first wristwatch in the world to
receive the Swiss Certificate of Chronometric
Precision, granted by the Official Watch
Rating Centre in Bienne. Also as Rolex was
the first company to produce fully waterproof
watch auto-winding watch

TARGET AUDIENCE
The current target market for Rolex is
wealthy consumers that are looking for high
quality and exclusivity. The
products are mostly created
for those who want to show off
their wealth and the people
who looking for a hi-end
quality product. The typical
Rolex owner is normally male
and above the age of 21,
sometimes any age of a
celebrity or sports figure.

Rolex personality is competence and expertise. Rolex highly score on the

competence and known for its finest watches producer. Rolex has a
sincere, stable, responsible, organized and professional man personality
with still keeping the classy look.

Rolex has the association in many way with the costumer, which they also
contributes to the publicity and increases it brand sale. Rolex provide
funding to 5 young leader who have a human improvement idea . Also as
funding to the nature conservation, aqua project and wildlife protection
Influencer Marketing Strategy
Rolex have many way to influence the market, many time
they gifted the celebrity to wear the watch in public to
gain their brand image and also as providing rare item to
the influencer and royal family. By doing this its
increase the brand recognition and positioning

Strengths Weaknesses Opportunities Threats

- Worldwild - Very pricey - High - Change in

- Strong brand - High price innovation trend
standing limit the power - Expensive,
- Very well market - Develop some people
known - Long effective seem it a
- Strong production social media waste
capital time campaign -
position - Produce
- Strong brand limited
awareness product in
- Popular among small
the watch quantity
investor

In conclusion,
Rolex watch is one of the
most recognized luxury
watch brand in the world
due to it luxury look,
build and the trend in
modern day market. Their
innovation receive many
award and the product line
also keep in trend with the
design therefore Rolex has
a very high brand
proposition standing