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Modes of Entry & BARRIERS

Modes of Entry & BARRIERS

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Published by ishmeetkaur14
the ppt contains various ways through which one can enter into foreign business and various hurdles or barriers that restict this entry.latest examples have also be given accordingly.
the ppt contains various ways through which one can enter into foreign business and various hurdles or barriers that restict this entry.latest examples have also be given accordingly.

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Categories:Types, Business/Law
Published by: ishmeetkaur14 on Sep 05, 2010
Copyright:Attribution Non-commercial

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10/29/2010

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INTERNATIONAL MODES OFENTRY AND BARRIERS
By: Ishmeet Kaur 01611403909
1
 
International Market Analysis 
FOREIGN MARKET ANALYSIS
:The firms have alternative foreign markets to enter.In order to achieve its goals successfully, the firmhave to:
A
nalyse
 A
lternative foreign markets-
Current & potential size of alternative markets
Level of competition
Legal and Political environment 
Socio-cultural environment 
Purchasing power
2
 
Motivation for International Expansion 
PRO
 A
CTIVE (pulled by good foreign markets)
Firm specific advantage
Resource availability
Economies of scaleEg. Bharti
 A
irtel
RE
 A
CTIVE (pushed by bad domestic markets)
Domestic competition
Poor domestic market 
Follow customersEg. Diamond & jewellry industry
3

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