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 IDEA GENERATION
´ I saw families riding around on
scooters with kids standing up and
the mother carrying a baby and sitting
pillion and decided to do something
about it. It started as a quest for an
affordable transportation solutionµ
RATAN TATA
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 ´THE GAME CHANGERµ
( Chairman of the Tata Group and Tata Motors, who has described it as an eco-friendly
"people's car".

( The introduction of the Nano received media attention due to its targeted low price.

( The car is expected to boost the Indian economy, create entrepreneurial-opportunities

across India as well as expand the Indian car market by 65%

( Nano has been greatly appreciated by many sources and the media for its low-cost
and eco-friendly initiatives which include
1) Using compressed-air as fuel
2) An electric-version (E-Nano).

( Tata Group is expected to mass-manufacture the Nano, particularly the electric-

version, and besides selling them in India, to also export them worldwide

( If ever there were a symbol of India·s ambitions to become a modern nation, it would
surely be the Nano, the tiny car with the even tinier price-tag
 ÷ |
Design ² Exterior Interior
Colors Door Trim
Wheel Covers Roof Lining-Jute Based
Tinted Glasses Electronic Trip Meter
Aerokit ² Airdam Fuel Gauge-Digital
Front Windsheild Steering Wheel-2 Spoke
COMFORT AND CONVIENCE
AC with Heater
Front Power Windows
Cup Holders in Front Console
Gear Shift Console
Magazine and coin Holder on all doors
 FEATURES
‡ Engine Type ² 624cc, 2 Cyclinder.
‡ Max. Speed of 105kmph
‡ Fuel Tank Capacity of 15 Litres
‡ Radial Tubeless Tyres
‡ Boosted Assisted Brakes
‡ Central Locking System ‡ Air Bags
‡ Power Windows ‡1st time a 2-cylinder gasoline
engine was being used in a car
with „

„ 
‡ Multi point fuel injection petrol
engine
‡ Adhesives have been used for the
joints
 ´What makes the TATA NANO so
Cheapµ


 is for 18 months or 24000 kilometres

 SAFETY AND SECURITY
‡ Crumple zones
‡ Intrusion resistant doors
‡ Sheet metal body
‡ Seat belts
‡ Strong seats and anchorages
‡ Rear tailgate glass bonded to the body.
‡ Tubeless Tyres
 ý 

Holds Battery

Wind-Shield washer bottle

Room for single suitcase

Spare wheel
 COLORS IN NANO



 „ 
 „





 „
  

 


 MODELS
NANO

NANO CX

NANO LX
 PROMOTIONS

Enough use of one of the most element of promotion mix, publicity

reduces the necessity of other promotional devices for nano. Nano got
publicity for the following way:-
‡ Public exposure is done as ° !"  
# through viral
marketing.
‡Auto expo 2008 New Delhi and Geneva.
‡Advertising through Internet, print and electronic media.
‡ TV and other mass media will be less effective, thus too much money
will not be invested in this regard. Mainly word of mouth advertising will
get more emphasis.
 PRICING STRATEGY
Though the one lakh price tag is not fixed by tata group,it was the word in the
mouth of people which fixed that range. This expectation of people creates a bit
challenge for the company. To accept this challenge the following strategies are
followed :-
‡ Target Costing Method
‡ Penetration Pricing



$ 
$
  
$„

 „
$
„ 


‡ %„ Rs. 125,900
‡ %„ Rs. 131,996
‡ %&„ Rs. 151,598 Rs. 154,687
‡ %&„ Rs. 157,711 Rs. 160,802
‡ %&„ Rs. 183,811
COMPARISION BETWEEN NANO AND
OTHER SMALL CARS AND VEHICLES

‡ Interior space is 20% more than other small cars.

‡Low Price with other new design attracts comparing to other cars.
‡The air intakes on the flanks indicate the position of the engine and is
necessary for cooling of the engine. This feature is common to Ferraris
and Nano.
‡It·s two cylinder engines counter balance rod keeps the vibration away.
CHANNEL OF DISTRIBUTION
‡ So far we know TATA, its business has been extended to the overseas i.e
to the Europe, Africa, US n Australia.
‡ Hence it has n number of showrooms in India and outside of India.
‡ The exclusive showrooms are the best distribution channels for Tata
itself.
(ý

 Guided By:

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