brand achieved the same recall and equity of the earlier name AndersenConsulting.Now Accenture is valued at $ 6.5 Billion and is a respected consulting firm acrossthe world. Now the entire brand promotion revolves round Tiger Woods who isthe brand ambassador. Since 2003, Tiger Woods has been an integral part of Accenture's branding. Tiger Woods is the embodiment of high performance so is Accenture. The latest campaign runs on the theme ' We know what it takes to be aTiger ' Accenture came to India in 2005. The brand now has serious business in Indiaand the brand is running their campaigns aggressively in the Indian market. The branding campaign is predominantly in print. The brand looks at the followingaudiences :a. Domestic and potential clients b. Potential employeesc. Existing employees. What is more important in this brand's strategy is that Accenture celebratesperformance. The campaign is not restricted to Ads but also lot of events andresearch. Accenture's research on High Performers and high performingcompanies are path-breaking. The website is also rich with case studies andinsights. Accenture is a true case of a brand living upto its values and manthra.
THURSDAY, AUGUST 03, 2006
Alpenliebe : From the Alps
Brand : AlpenliebeCompany: Perfetti Vanmelle Agency: McCann EricksonBrand Count : 108