TABLE OF CONTENTS

Topic Page no.

1) Introduction 1

2) Table 2

3) Explanation of Table 3

4) Information on Consumer 4 ,5,6

5) Conclusion 7
 CRM at More

Aditya birla group has recently open new, spacious, full of discounts and offers store at Rohini near
to metro station Rohini West

Me and my partner surveyed the store last Saturday and met some of the customers so that we can
analyse their behaviour and consumption pattern.

One the distinct feature we saw there was a huge list of Micro or Utility packs which will increase
sales and allow customer to buy product according to their needs

List of Micro Packs TABLE 1

S. No Brand Companies Quantity Mrp

PERSONAL CARE

1 VATIKA DABUR 8ML RS 2.00

SHAMPOO

2 REJOICE P&G 7.5ML RS 2.00

SHAMPOO

3 CLINIC ALL CLEAR HLL 7ML RS 2.00

SHAMPOO

4 HEAD AND P&G 5ML RS 3.00

SHOULDER

5 CLINIC PLUS HLL 8ML RS 2.00

6 SUNSILK HLL 8ML RS 2.00

FRUITAMILNS
7 MEDIKAR MARICO 10ML RS 4.90
SHAMPOO

8 LUX SHAMPOO HLL 4ML 50 PAISE

9 PONDS COLD HLL 7GM RS 5.00

CREAM

10 VATIKA HEENA DABUR 8ML RS 1.75

CREAM

12 HAMAM SOUP HLL 20 GM RS 2.50

13 COLGATE TOOTH COLGATE 20GM RS 5.00

PASTE PALMOLIVE

14 SPINZ CAVIN KARE 0.4ML RS 2.00

15 PONDS SANDAL HLL 20GM RS 5.00

TALC

HOUSE HOLD HOUSE HOLD HOUSE HOLD HOUSE HOLD HOUSE HOLD
CARE CARE CARE CARE CARE

1 ARIEL WASHING P&G 20GM RS 2.00

POWDER

2 RIN WASHING HLL 75 GM RS 5.00

POWDER

3 SURF EXCEL HLL 20 GM RS 2.00

4 EZEE GODREJ 20ML RS 3.5

5 UJALA BLUE JYOTHY LABS 30ML RS 5.00

FOOD AND FOOD AND FOOD AND FOOD AND FOOD AND
BEVERAGES BEVERAGES BEVERAGES BEVERAGES BEVERAGES

1 BRITANNIA BRITANIA 15GM RS 1.00

MARIE LITE
BISCUITS

2 HIDE AND SIEK PARLE 25GM RS 4.00

3 TIGER BISCUITS BRITANNIA 19GM RS 1.00

4 MAGGIE NESTLE 50 GM RS 5.00

5 TOP RAMAN NISSAN FOODS 50GM RS 5.00

6 NESCAFE NESTLE 1GM RS 2.00

7 FRITO LAYS PEPSICO 15GM RS 5.00

EXPLANATION OF TABLE
Personal Care

Hindustan Lever Limited which is the market leader with over 50% of share in the shampoo market
offers sachets of Clinic All Clear , India’s largest selling dandruff shampoo. On the other hand Dabur,
P&G, Marico, Colgate and Calvin care all these companies are also launched small sachets according
to the convenience of the customer. According to the research with the inclusion of small sachets
sales of shampoo increase by 40%

House Hold

An examination of table 1 depicts that P&G home products ltd account for 40% of P&G’s RS 200
Crore detergent business in the country. It offers top most brands Ariel and Tide which are priced at
RS 2 for 20 gm. It has also lead to an increase in its market share in Indian detergent market for 10 %
last year to over 11% at present. HLL offers leading brands RIN and SURF in the detergent segment.
Micro pack of RIN is priced at RS 5 for 75 gm and SURF is priced at RS 2 for 20 gm. Godrej offers EZEE
fabric care which is priced at RS 3.5 for 20 ml.

Different sections at More Store

1 Grocery

2 Vegetables

3 Non veg

4 House Hold

5 Stationary

6 Electronics

7 Clothes
8 Shoes

9 Accessories

10 Personal care

Age Group of consumers

1 From 5 to 15

2 16 to 25

3 25 to 40

4 40 to 55

5 55 and above

Area customer belongs to

1 Rohini

2 Pitampura

3 Avantika

4 Mangol Puri

5 Parshant Vihar

6 Rithala

7 Kohat enclave

Preferences of customer for different products at More

1 Combo Pack of Pespsi or Coca Cola outside combo pack cost 125 but at more and at more
it cost like 90 to 100 Rs
2 Pack of combo 3 Cinthole soaps at Rs 55 and their is free hand sanitizer with it.

3 Fortune Oil

4 Adidas jogging shoes there is heavy discount of 40 % flat and shoes will cost like 800 Rs.

5 Targus Laptop Backpack and Belkin backpack starting price is RS 1200.

6 Non Vegetarian of More is famous for hygiene and price factor they have vast variety of
fishes, Chicken products and Mutton Items.

7 Special offers with Britannia, Colgate, Real and Tropicana juices also attracts the customer

Conclusion
More store of Aditya Birla Group has given whole lots of comfort, variety, hygiene,
comparative pricing, fair dealing and easiness.

On the average day more than 5000 people visit the store but on the weekends this number
will increase almost by double to 9800.

More is giving tough competition to its rivals like Big Bazar, Easy day and fair price at Rohini
area

Aditya Birla Retail Limited is the retail arm of Aditya Birla Group, a USD 28 billion Corporation. The Company
ventured into food and grocery retail sector in 2007 with the acquisition of a south based supermarket chain.
Subsequently Aditya Birla Retail Ltd.expanded its presence across the country under the brand "more." with 2
formatsSupermarket & Hypermarket.
Supermarket
more. for you - Conveniently located in neighbourhoods, more. supermarkets cater to the daily, weekly and monthly
shopping needs of consumers. The product offerings include a wide range of fresh fruits & vegetables, groceries,
personal care, home care, general merchandise & a basic range of apparels. Currently, there are over
600 more.supermarkets across the country.

Hypermarket
more.MEGASTORE - is a one-stop shopping destination for the entire family. Besides a large range of products across
fruits & vegetables, groceries, FMCG products,more.MEGASTORE also has a strong emphasis on general merchandise,
apparels & CDIT.

Currently, five hypermarkets operate under the brand more.MEGASTORE in Mysore, Vadodara, Aurangabad, Indore and
Bengaluru. 

Clubmore. - our loyalty program, currently has a strong membership base of over 1 million members.

Aditya Birla Retail Limited. currently has an employee strength of over 11,000. Key functions are headed by
professionals with vast retail experience in India & globally.

Quality & Value through own labels:

Aditya Birla Retail Ltd provides customers a wide choice of products under its own labels. The objective is to provide
quality products at attractive price points to customers. Since quality of the products is of prime importance, stringent
quality norms have been set and are followed. All manufacturing partners are the best in their class.

Own label Food Brands 

more., Feasters, Kitchen's Promise, and Best of India

Home & Personal care brands 

more., Enriche, 110%, Pestex, Paradise, and Germex

To know more about our own label products, please write to us at

Aditya Birla Retail Limited is the retail arm of Aditya Birla Group, a USD 28 billion Corporation. The Company
ventured into food and grocery retail sector in 2007 with the acquisition of a south based supermarket chain.
Subsequently Aditya Birla Retail Ltd.expanded its presence across the country under the brand "more." with 2
formatsSupermarket & Hypermarket.

Supermarket
more. for you - Conveniently located in neighbourhoods, more. supermarkets cater to the daily, weekly and monthly
shopping needs of consumers. The product offerings include a wide range of fresh fruits & vegetables, groceries,
personal care, home care, general merchandise & a basic range of apparels. Currently, there are over
600 more.supermarkets across the country.

Hypermarket
more.MEGASTORE - is a one-stop shopping destination for the entire family. Besides a large range of products across
fruits & vegetables, groceries, FMCG products,more.MEGASTORE also has a strong emphasis on general merchandise,
apparels & CDIT.

Currently, five hypermarkets operate under the brand more.MEGASTORE in Mysore, Vadodara, Aurangabad, Indore and
Bengaluru. 

Clubmore. - our loyalty program, currently has a strong membership base of over 1 million members.

Aditya Birla Retail Limited. currently has an employee strength of over 11,000. Key functions are headed by
professionals with vast retail experience in India & globally.

Quality & Value through own labels:

Aditya Birla Retail Ltd provides customers a wide choice of products under its own labels. The objective is to provide
quality products at attractive price points to customers. Since quality of the products is of prime importance, stringent
quality norms have been set and are followed. All manufacturing partners are the best in their class.

Own label Food Brands 

more., Feasters, Kitchen's Promise, and Best of India

Home & Personal care brands 

more., Enriche, 110%, Pestex, Paradise, and Germex

To know more about our own label products, please write to us at