PHYSICAL EVIDENCE

ABHISHEK SARDA
 MARKETING MIX
PRAMOTIO
PHYSICAL
PRICE
PLACE
PEOPLE
PROCESS
PRODUCT
PRAMOTIO
PHYSICAL
PRICE
PLACEN
EVIDENCE
PEOPLE
PROCESS
PRODUCT
EVIDENCE
N
WHAT IS PHYSICAL EVIDENCE?
 Physical evidence is the ability and
environment in which the service is
delivered.
 Physical evidence is the element of the
service mix which allows the customer
again to make judgments on the
organization
PHYSICAL EVIDENCE FOR HOTEL

 Location

 Signs and logos

Style, furniture, colours, lighting

 Clean air

 Reception

 Cleanliness

 Ambience
OTHER TANGIBLES

 Dress code

 Product Information

 Billing Statement
CONCLUSION

 Physical evidence is ‘packaging’ for

services.

 Customer judges the service quality .

 Some organizations depend heavily

upon physical evidence as a means of
marketing communications.