Behind the Dream

The Making of the Speech that

Transformed a Nation

Clarence B. Jones with

Stuart Connelly

An insider’s account of the creation of Martin Luther Marketing

King, Jr.’s “I Have a Dream” speech which rallied a s National print and
broadcast publicity
generation and galvanized the Civil Rights movement
s Martin Luther King Day
promotions
“I have a dream.” When those words were spoken on the steps of the s Tie-in to Black History Month
Lincoln Memorial on August 28, 1963, the crowd stood, electrified, as
s Author speaking
Martin Luther King, Jr. brought the plight of African Americans to the
engagements
public consciousness and firmly established himself as one of the greatest
orators of all time. Behind the Dream is a thrilling, behind-the-scenes s Online marketing
account of the weeks leading up to the great event, as told by Clarence campaign
Jones, co-writer of the speech and close confidant to King. Jones was
there, on the road, collaborating with the great minds of the time, and
hammering out the ideas and the speech that would shape the civil rights History
movement and inspire Americans for years to come.
ISBN: 978-0-230-10368-9
$22.00 hc. (C$25.50)
Praise for What Would Martin Say?: 51⁄2 x 91⁄4 / 224 pp.
Includes 8 pp. b/w photos
“What Would Martin Say? never flinches . . . A service to King’s legacy,
by lifting the layers of oversimplifying myth and legend to reveal a
deeper, more complex man.” —Newsweek

Clarence B. Jones served as speechwriter and counsel to

Martin Luther King, Jr. and is currently a scholar-in-residence
and visiting professor at Stanford University’s Martin Luther
King, Jr. Institute. Selected by Time magazine in 1972 as one of
“The 100 Future Leaders of America,” and twice recognized in
Fortune magazine as “A Businessman of the Month,” Jones has
received numerous state and national awards recognizing his
significant contributions to American society. He lives in Palo
Alto, California.

Stuart Connelly is an author and filmmaker. He is a recent National Educational

Press Association Award winner and blogs for The Huffington Post. He divides his
Januar y 8
time between rural Pennsylvania and New York.