TOYOTA MOTORS

Toyota was founded by KIICHIRO TOYODA in year

1937.

The company manufactured vehicles at 53 production

sites in 27 countries around the globe .

IN the fiscal year 2008 Toyota sold approx.8.91 million

vehicles in 170 countries.

North market was its biggest market followed by Japan

Europe and Asia.
Toyota entered in US market 1957.

Toyota first overseas production unit in BRAZIL in

1959.

Toyota entered in EUROPE market in 1963.

The business segment of TOYOTA

A. Automotive Operation
B. Financial services operation
Toyota corolla ,which went on sale in 1966,become
JAPAN’S most popular family car.

BY 1974,Toyota corolla had become the largest selling

car in the world.

BY the end of 1980,Toyota began to build new brand

and luxury division.

One of the Toyota major innovation was the PRIUS

gasoline-electrical car and the world first mass-
produced hybrid car launched in 1997.
Prius and all the subsequent models launched by
Toyota was successful and the company overseas
production increased from 1.22 million unit per year in
1994 to 1.54 million unit per year 1998.

In 1999 FUJIO CHO became president focus on

localizing design , development & purchasing in every
country.

Toyota employees world over practiced such as

KAIZEN.
 PROBLEMS:-
IN 2008 the consumer demand for car and other good
decreased especially in the US and EUROPE market because
of credit crunch.

IN April 2009 Toyota sold about 126,540 car in US ,Toyota

slipped behind FORD which sold almost 130,000 car during
the same period .

Tundra was failed because of Crises ,Toyota had to

shutdown truck production at its two US plant for about
three month in 2008.
CONT…….
Toyota manufacture about half of vehicles in JAPAN
and a strong YEN made export from JAPAN more
expensive.

Toyota export 40% of its American sale from Japan.

Analyst felt that Toyota bad performance was due to

fact that it has expended its global production
facilities in mid 2000 to meet brisk demand.
DATA ANALYSIS:-
IN 2008 Toyota sales were down 4% from 2007 .

 IN 2009 Toyota sold about 8.97 million compared to

GM 8.35 million.

Global sales fall 32.3% in OCT 2008 US sales fell 15.4%

In early 2009 , Toyota projected a loss of 450 bn YEN .

TOYOTA PRIMARY MARKET 2008
Sales

JAPAN
30% NORTH AMERICA
40%

EUROPE
17%
ASIA
13%
WORLD TOP 10 AUTO GROUP BY 2009
SALE;-
1. TOYOTA
2. GENERAL MOTORS
3. VOLKSWAGEN
4. HYUNDAI
5. FORD MOTORS
6 PSA PEUGEOT
7. HONDA
8. NISSAN
9. SUZUKI
10. RENAULT
STEP TAKEN BY AKIO FOR SALE:-
AKIO volunteered to take a 30% pay cut for one year
and other manager too accepted pay cut.
Toyota was also focused on green tech. now like
hybrid & plugs in electrical car.
Focus on consumer taste.
Produced small car , fuel-efficient & competitively
priced car.
 CONCLUSION
According to case Toyota want to remain in best
position they do not want to face draw back and main
thing is that under the giddiness of AKIO company
have to think that we should also prefer consumer
preference because of this company is focusing on
consumer taste and for improvement of company he
took some volunteered steps it shows that this person
is fully company oriented and & seldom company is
coming back on track.
THANK YOU