Dimas Budi Satria Wibisana Mario Alexander Industrial Engineering 5

a story behind..

Toyota Motor Corporation (Japanese: , Toyota Jidsha Kabushiki-gaisha) is a multinational corporation headquartered in Japan, and the world's largest automaker. Toyota employs approximately 316,000 people worldwide.

a bit about

The company was eventually founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles. Toyota also owns and operates Lexus and Scion brands and has a majority shareholding stake in Daihatsu and Hino Motors, and minority shareholdings in Fuji Heavy Industries, Isuzu Motors, and Yamaha Motors. The company includes 522 subsidiaries. Toyota is headquartered in Toyota City and Nagoya (both in Aichi), and in Tokyo. In addition to manufacturing automobiles, Toyota provides financial services through its division Toyota Financial Services and also builds robots. Toyota Industries and Finance divisions form the bulk of the Toyota Group, one of the largest conglomerates in the world.

a bit about

Founded Founder(s) Headquarters

1937 Kiichiro Toyoda Toyota City, Japan; Tokyo, Japan Kiichiro Toyoda (Founder), Fujio Cho (Chairman and Representative Director), Katsuaki Watanabe (Vice chairman and Representative Director), Akio Toyoda (President and Representative Director), Shoichiro Toyoda (Honorary Chairman) Industry Automotive, Robotics, Financial services, Biotechnology

Key people

Products

Economy/ mainstream/luxury vehicles

a bit about

and the history began..

Sakichi Toyoda establishes Toyota Spinning & Weaving Co., Ltd. : 1918

TOYOTAs first century : 1926

A loom works industry, Toyoda Automatic Loom Works, Ltd, was invented. It was the pioneer that made Toyota one of the biggest Automobiles Industry nowadays.

Automobiles division of Toyoda Automatic Loom Works, Ltd : 1933

Automobile Department is created within Toyoda Automatic Loom Works.

Toyodas First Machine & Car was created : 1934-1935

Type A Machine was created. The prototype of that machine was the machine of their first passengers car, A1. And they developed it to be their first truck, G1.

Toyoda released their first car : 1936

Toyota AA released to the market. It was the development of A1 prototype and completed with the machine and body from AA.

Birth of Toyota Motor Corporation : 1937-now

Finally, Toyota Motor Corporation established as an independent company named TOYOTA.

Toyota grows to be a strong company : 1940

The innovation spirit of Kiichiro Toyoda brought Toyota to be a big company. Toyota entered the stock exchange center in Tokyo, Osaka, and Nagoya.

Land Cruiser era: 1950s

After World War II finished in 1950s, Toyota made the prototype of their war car to be Toyota Land Cruiser Jeep. A year later, they officially released the first model of Land Cruiser BJ to the market. They promoted this car with an expedition to Fudo Temple in Okasaki City. Then Land Cruiser was famous as strong adventure jeep in all over the world.

1950: Toyota Motor Sales Co., Ltd. is established. 1956: Toyota creates the Toyopet dealer network.

1957: Toyota Motor Sales, U.S.A., Inc. is formed.

1962: Toyota Motor Thailand Co., Ltd. begins operations

The beginning of Corolla era : 1966

Toyota also developed a compact and small car to change a tradition of a big car that famous in that era. The first generation of this small car used a back chained drive.

Toyota Corolla dominated the market : 1975 now

In 1975, the 3rd generation of Corolla was released. Toyota keeps developing this car and incredibly leading the small car market until now. Corollas machine is used in Toyota Kijang in Indonesia, as Kijang Buaya, the first generation of Toyota Kijang.

Toyota reached their first award : 1980

The Toyota Motor Company received its first Japanese Quality Control Award at the start of the 1980s and began participating in a wide variety of motorsports.

Toyota built plants is USA: early 1980s

By the early sixties, the US had begun placing stiff import tariffs on certain vehicles. The Chicken tax of 1964 placed a 25% tax on imported commercials vans. In response to the tariff, Toyota began building plants in the U.S.

Toyota started to develop a bigger company: 1982

In 1982, the Toyota Motor Company and Toyota Motor Sales merged into one company, the Toyota Motor Corporation. Two years later, Toyota entered into a joint venture with GM called NUMMI, the New United Motor Manufacturing, Inc, operating an automobile-manufacturing plant in Fremont, California. The factory was an old General Motors plant that had been closed for two years. Toyota then started to establish new brands at the end of the 1980s, with the launch of their luxury division Lexus in 1989.

Toyota began to branch out from producing mostly compact cars : 1990s
Toyota added many larger and more luxurious vehicles to its lineup, including a full-sized pickup, the T100 (and later the Tundra); several lines of SUVs; a sport version of the Camry. Toyota also began production of the world's best-selling hybrid car, the Prius, in 1997.

Toyota acquires majority share in Daihatsu Motor Co., Ltd. : 1998

Toyota entered F1 : 2002

In 2002, Toyota managed to enter a Formula One works team and establish joint ventures with French motoring companies Citron and Peugeot, a year after Toyota started producing cars in France.

Toyota got award : 2005 - 2008

Toyota ranked eighth on Forbes 2000 list of the world's leading companies for the year 2005. The company was number one in global automobile sales for the first quarter of 2008. n 2007, Toyota released an update of its full size truck, the Tundra. "Motor Trend" named the Tundra "Truck of the Year," and the 2007 Toyota Camry "Car of the Year" for 2007

Toyota rules the world : 1990-now

Toyota shows that they are the best in automobile industry. Toyota Celica reached success by winning the World Rally Championship and Toyota Camry be the most popular car in USA.

Toyota Sales by Market Area

PARTS PLANTS

DISTRIBUTION CENTER

COSTUMERS

DEALERS PARTS MANUFACTURING

Toyota's management philosophy has evolved from the company's origins and has been reflected in the terms "Lean Manufacturing" and Just In Time Production, which it was instrumental in developing.The Toyota Way has four components:
1. 2. 3. 4. Long-term thinking as a basis for management decisions. A process for problem-solving. Adding value to the organization by developing its people. Recognizing that continuously solving root problems drives organizational learning.

The Toyota Way incorporates the Toyota Production System.

Toyota is the first choice for the best machine!

Best sales and service!

I have a good featured technology for the price. Awesome!

Good sales price and after sales service Luxury & Elegant car

Low price but worst quality in technology Low level car with low price

High machine technology and good driving experience

Sporty car

Toyota

Honda

Strength

- Featured Technology - Ownership Experience

- Machine Technology - Driving Experience

Weakness

- Late machine development

- High Price

Opportunity

- High resell value - High demand - Low after sales service cost

- High demand

Threat

- Fierce competition

- Low Resell Value - High after sales service cost - Fierce competition

Besides developing their concept cars to make a better world with an environmental best, Toyota also developing their TOYOTA PARTNER ROBOTS.

Lets seek the future..

http://www2.toyota.co.jp http://id.wikipedia.org/wiki/Toyota http://de.wikipedia.org/wiki/Toyota http://en.wikipedia.org/wiki/Toyota