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 Why Green marketing??
` 

 
 refers to the process of selling
products and/or services based on their
environmental benefits. Such a product or service
may be environmentally friendly in it or produced
and/or packaged in an environmentally friendly
way.
` s resources are limited and human wants are
unlimited, it is important for the marketers to
utilize the resources efficiently without waste as
well as to achieve the organization's objective. So
green marketing is inevitable.
` §he color palette has been chosen to reflect
the philosophy of Videocon Group i.e. the
color green is symbolic to the company's
ecology drive.͞
` Videocon is positioned itself as a reliable and
value-for-money product.






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` §he §ake-Back campaign
is running successfully in
85 countries. It was
recently launched in
India, specifically in
Bangalore, Delhi,
Gurgaon and Ludhiana,
with over 1,300 recycling
bins distributed just in
the first months.
` LG has insisted mainly on power management,
` while Nokia has centered its attention on the
use of recyclable materials.
` Samsung has produced marketing-friendly
green devices like its Restore and Reclaim and
has mainly focused on producing phones with
reduced toxins, by removing BFRs (bromide
flame retardants) last year. It also plans to
remove most other toxins by the end of 2012.
` Sony Ericsson, with its GreenHeart line,
concentrates mainly on packaging.
` pple is somehow unique by making most of its
handsets out of strongly recyclable materials.
§he iPhone 4 has glass for both the front and
back sides and a frame made of steel. §he
iPhone 3GS still uses plastic, but this less
recyclable material is more commonly found
across its competitors.
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IDE Cellular, the 3rd largest GSM mobile service operator in India,
has its own way to promote the brand . IDE has launched an ad:
Use Mobile, Save Paper.
§his ad also features IDE s brand ambassador bhishek Bachchan,
but as a tree! §his new ad is sixth in the series. §he preceding
campaigns were
` ÎChampioning a world without caste ,
` ÎChampioning a world in which no one suffers from the
disability to communicate

` ÎEducation for ll ,
` ÎParticipative Governance ,
` and the last ÎWalk When You
§alk .
` c   is collaborative
effort from ircel and WWF India to save the
wildlife especially tigers worldwide.
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` §he ͞green economy͟ refers to the burgeoning economic
sector that is focused on environmental sustainability. §he
green economy seeks to address the interdependence of
human economic development with the health of the
natural ecosystem.
` One of the driving principles behind the green economy is
natural capitalism ʹ that the world s economy ought to be
considered within the larger economy of natural resources
and ecosystem services that sustain us. §his is
fundamentally different from the traditional model that
views natural resources as materials whose only value is
use by humans for economic gain. §he green economy
moves towards the ideal that human prosperity does not
have to be detrimental to the natural world.
` §his cross-tabulation reveals that the brands most associated with
green do not necessarily adhere to the most green practices as
defined by Greenpeace, in the case of Dell, Hewlett-Packard, pple
and Microsoft. In contrast, some brands, like Samsung and Nokia,
are not getting credit with consumers for their green realities.
` So, how are consumers evaluating brands environmental
initiatives? Information on a product s packaging (33 percent) is
twice as important as a product s design (12 percent) to consumers
assessing technology green-ness.
Brand web sites are twice as important (32 percent) to consumers
as a source of information for a product s green-ness than their
friends or peers (13 percent).
` Important to brands prioritization of marketing resources, 54
percent of 25-34 year-olds say they are willing to pay more for
green technology, while 23 percent of those 65 and older say a
green electronics approach is not important to them.