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Advertising

Advertising

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Published by: raj_kumar_c_80 on Sep 22, 2010
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11/01/2011

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The top ten advertising agencies of India (2006-2007)Ogilvy and Mather Limited:-
Headed by Mr. Piyush Pandey:
The most local of the internationals, The most international of the locals
are words writtento describe the identity of Ogilvy. Basically, what this means is that the advertising agencyfollows the local market, understands the customer's needs and then networks worldwidewith MNC and other relevant clients.In all its years of business, Ogilvy has struggled to build brands and has proved its ability tobuild brands. The agency does its best to enhance the customer-brand relation. For this, itundergoes the process of scrutiny of the tools and techniques which work well to build along and lasting association with a brand.
Mudra communications Pvt. Ltd:-
Head: Mr. Madhukar Kamath: The agency practises the art of communication in order to express ideas that can shape thebrands. As the name suggests, the agency is influenced by the artistic traditions of Indiandance, drama and painting. These, in turn, inculcate feelings, ideas, thoughts and emotionsfor the success of a brand. Mudra peeps into the local consumer markets, channels andmedia, and has its own identity in communication of brands. It looks for the entrepreneurialzeal which causes continuous and speedy growth for each brand. The advertising agencyalways believed in doing interesting work that pleases its clients.
Lintas India Pvt. Ltd:-
Head: Mr. Pranesh Misra (President & COO - Lowe, India):After the merge of Lintas India Ltd. with Lowe Lintas and Partners group of the UK, it is nowknown as Lowe Lintas. India Pvt. Ltd. The turnover of Lintas is Rs. 750 crore. The advertisingagency inculcates advertising, media buying house, direct marketing, public relations,design consultancy, market research, events, rural communications and interactivecommunications. Enterprise Nexus, the agency partner of Lowe in India, continues to be amember and is known as the ‘Independent Brands’ division which is the only specialist inadvertising and marketing communications. Lowe Lintas India is a successful agency whichis inclined towards quality creative advertising and works for the benefit of its clients.
. .-
:. The advertising agency has a special portfolio which includes creativity, innovation, clients,case studies, awards, well-thought out leadership and talent. Clients perceive the agency asa resource of ideas which tell the brand’s story to the customer, dealing with marketresearch. In this process, the agency includes innovative ideas.
FCB-Ulka advertising pvt. Ltd:-
Head Mr. Anil Kapoor (Managing Director and CEO):
 
FCB, being one of the the top three advertising agencies in the USA, ranks number 10 in theworld. FCB-Ulka has made its mark in India as Ulka Advertising. It was founded in 1961. Onthe creative front, Ulka is known to stand out. FCB-Ulka has made a smooth transition froma creative shop to a large mainstream agency. Around the mid-seventies, FCB-Ulka hadbecome the fifth largest agency in India and has sustained this status till date. The efforts of FCB-Ulka deserve praise. It also gave recognition to those brands that were not in thelimelight earlier but are now completely above other market players. Santoor soap didthorough research and focused on advertising which gave growing sales figures against stiff competition from Levers and P&G brands. Not surprisingly, FCB-Ulka is seen as a turnaroundspecialist - an agency that does brand building and more.
Rediffusion DY&R Pvt Ltd:-
Mr. Mahesh Chauhan (President): This advertising agency places its people first. It believes that the strength of a brand lies inthe efforts the people of the organization make. Rediffusion DY&R follows system-driven‘thinking’ in its culture. The agency attracts right minds because it thinks of a perfectbalance between creativity and strategy.
RK Swamy BBDO Pvt Ltd:-
Mr. Srinivasan K Swamy (Head)It is the agency of the worldwide-renowned BBDO network. The advertising agency suggestscomes up with solutions for its clients regarding their marketing communication problemsand provides them with intelligent solutions and supports them in attaining their goals. Thesymbol or logo of the advertising agency is Hansa and is known to separate milk from thewater. Similarly, RK Swamy of BBDO is capable of deriving the essential elements from theirrelevant ones in order to promote each brand. The agency practises high level of commitment and spirited teamwork for a common cause.
McCann-Ericsson India Ltd:-
Sorab Mistry (Head) This advertising agency is a leading global agency and has the power and passion toachieve its mission .McCann-Ericsson is known as a world class advertising agency and hasfound outstanding talent in its employees.
Leo Burnett:-
Mr. Arvind Sharma (Chairman and CEO): The advertising agency is totally idea-centric. It generates big brand ideas. It regards thepencil as its engine no matter the size - it is the means through which it can generate plentyof creative ideas. The agency is never too satisfied with its endless efforts in building up abrand. It believes that the brands can become and remain leaders by building better ideas.It's no wonder that the founder of the advertising agency, Leo Burnett, regards the pencil asa metaphor for the kind of ideas he was coming up with for his clients.
Grey worldwide (India) Pvt Ltd:-
Mr. Nirvik Singh (President south east Asia & chairmanSouth Asia, Grey Global): The agency handles above the line advertising for the Grey group. It has launched Dominosin India. It has had Ambuja cement, Thums Up, Arrow, Lee and many more brands in itsportfolio. The mission of the agency is to remain the largest global integrated agency toleading brand ideas.
 
www.leoburnett.comhttp://www.crayonad.comhttp://interfacecom.com
 The list of the top ten advertising agencies is not always stable and remains interchanging. The additions and deletion of a few of them formulates the list. But each of them aremaking their way to becoming the best, and their efforts are making are each making amark in the Indian advertising scenario
# Leo Burnett India Pvt Ltd -
96 offices in over 84 countries - Offices in India - Mumbai, Delhi,Bangalore
# Akshara Advertising
- New Delhi, Hyderabad, Chennai, Bangalore, Nagpur, Jaipur
# Contract Advertising (India) Ltd
-
iContract
Dr. A B Road, Mumbai, Nehru Place, Delhi, LavelleRoad, Bangalorewww.contractadvertising.com 
# Crayons Advertising and Marketing Pvt Ltd
- New Delhi, Chandigarh, Jaipur, Mumbai, Chennai,
# Creative Advertising
- Mumbaihttp://www.creativeunit.com/
# Enterprise Nexus Communications Pvt. Ltd
- Mumbai, Delhi, Bangalore
# Euro RSCG Advertising Pvt Ltd
- offers Advertising, Marketing Services, Public Relations, Media
# FCB-Ulka Advertising Ltd
- Mumbai, Delhi, Hyderabad, Calcutta, Bangalore, Kochi, Chennaihttp://fcbulka.com/ 
# Fountainhead Communications Pvt Ltd
- Offers Servicing, Planning, Creative & Media Services whttp://www.fountainheadindia.com/ 
# Graphisads Pvt Ltd
- Services include Advertising - Outrdoor, Radio & TV, Print & Production, PR,Management with office in New Delhi, Indiahttp://www.graphisads.com/home.asp 
# Hindustan Thompson Associates
- Mumbai, Kolkata, Delhi, Chennai, Bangalore, India and worldhttp://jwt.com/ 
# IB&W Communications Pvt Ltd
- Mumbai, Delhi, Bangalore, Coimbatore, Chandigarh
# Interface Communications Limited -
Full services agency with offices in Mumbai, Delhi, Chennai
# Interact Vision Advertising & Marketing Pvt Ltd
- New Delhi
# Imageads - Imageads and Communications Pvt Ltd
-a full service JV agency offering serviceswww.imageadsgroup.com 

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