Abu Sayeed Mohammad Nooman

BBA , 2nd Year (Management Information Systems)

University of Dhaka

Case analysis on:

Nestle Tries for an All for one Global
Strategy
Issues:
1. Competitive forces & value chain model
2. Competitive advantage
3. Problem & challenges Nestle
management face
4. Business strategy of Nestle
5. Future of Nestle
Question 1: Evaluate using the competitive forces & value chain model.
Answer:
Competitive forces of Nestle

Threat from:
New
Entrants

Negotiating Negotiating
power of: Competitive power of:
Suppliers advantages Buyers

Negotiating
power of:
Suppliers
Value chain model of Nestle

Operation International
of Business Market

-Firm infrastructure
-HRM
-Marketing & sales
-Technology
-Inbound logistic
-Standard operation
Question 2 : What type of global business and systems strategy did Nestle
adopt ? Was this strategy appropriate for Nestle 's business model ?
Answer:

Run all the

Integrate operation
Purpose
business on similar
Globally platform

Global Enterprise Resource management System(GERMS)

Question 3: What problems and challenges does Google face in this case?
Answer:

Problem & challenges

The IT of Nestle not
considered as
Globally Brand

Personal Problem

Time challenge
Question4: What strategies did nestle management use to deal with these challenges?
How successful were this challenge? Explain your answer.

Responsibility of Management, Organization & technology

Management Organization Technology

-Design, enhance & -Deploy new

offer new products -Evaluate change in technology
& service demand -Continual
-Legal & regulatory -Control on external involvement of
compliance will be & internal rapid technological
an issue environment change
Thank You

Case analysis by:

Abu Sayeed Mohammad Nooman