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Everything I Know About Business Books - A Sample - Frankfurt 2010 Edition

Everything I Know About Business Books - A Sample - Frankfurt 2010 Edition

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Published by Todd Sattersten
Everything I Know About Business Books is a project to pull together a wide variety of writings and materials I have accumulated over the last eight years on the subject of business books. The sample you are about to read opens with my essay titled “How To Read a Business Book,” which seems like a good place to start. The section that follows recommends business books in a variety of ways from my year-end list to Twitter posts I have forwarded. There is a section on my book The 100 Best Business Books of All Time. And I end with a short section on critiques.
Everything I Know About Business Books is a project to pull together a wide variety of writings and materials I have accumulated over the last eight years on the subject of business books. The sample you are about to read opens with my essay titled “How To Read a Business Book,” which seems like a good place to start. The section that follows recommends business books in a variety of ways from my year-end list to Twitter posts I have forwarded. There is a section on my book The 100 Best Business Books of All Time. And I end with a short section on critiques.

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Categories:Types, Business/Law
Published by: Todd Sattersten on Sep 28, 2010
Copyright:Attribution Non-commercial

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06/07/2013

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A Sample of
EveryhingI Know AbouBusiness Books
by Todd Satersen
The Unbook
Frankfur 2010 Ediion
 
“UNLESS, we admit that rules of thumb, the limited experience of theexecutives in each individual business, and the general sentiment of the street,are the sole possible guides for executive decisions of major importance, it ispertinent to inquire how the representative practises of business men gener-ally may be made available as a broader foundation for such decisions, andhow a proper theory of business is to be obtained. Te theory of business,to meet the need, must develop to such a point that the executive , who willmake the necessary eort, may learn eectively from the experiences of othersin the past what to avoid and how to act under the conditions of the present.Otherwise, business will continue unsystematic, haphazard, and for many men a pathetic gamble, with the failures of each serious business depressionmade up largely of the best moral risks.No amount of theory can be a substitute for energy, enthusiasm, initia-tive, creative ability, and personality, nor will it take the place of technicalknowledge. Now, however, all of the personal qualities may be coupled withan adequate technical equipment, and yet the executive of wide experiencemay fail through our inability to grasp the broad underlying forces control-ling business, a knowledge of which would give a sound basis for judgment.It is a serious criticism of our business structure that it so long lacked an ad-equate method by which these broad forces may be appraised, their probablecourse charted, and their application to individual executive problems madereasonably clear. -Essential Groundwork For A Broad Executive Teory by Wallace Donham. Harvard Business Review, October 1922
 
Inroducion
HIS is an unbook, which means it is never complete. Tis idea challeng-es the very notion of the book which derives much of its authority from theunchanging permanence of the printed page. Software is a better metaphorfor the unbook, a work product released in versions over time and continually updated to better meet the needs of the reader. Tis new way to see a book builds on the unit-of-one capability possible with print on demand technol-ogy and nally connects desktop publishing to a near-commercial publishingprocess. But all of that would make this book sound like a thought experi-ment.
Everything I Know About Business Books 
is more importantly a project topull together a wide variety of writings and materials I have accumulatedover the last eight years on the subject of business books. Te sample you areabout to read opens with my essay titled “How o Read a Business Book,” which seems like a good place to start. Te section that follows recommendsbusiness books in a variety of ways from my year-end list to witter posts Ihave forwarded. Tere is a section on my book Te 100 Best Business Booksof All ime. And I end with a short section on critiques. Te full edition hassome other treats including images and lists.I put this project together in a little over a week, so I ask for forgivenessfor the certainty of both grammatical and typographical error. Speed serves asboth advantage and disadvantage with this form of publishing. An important part of the unbook process is its improvement over time. If you have other materials that you think would enrich this book, I hope you’llshare it. You can nd me at these places:witter at @toddsatterstenEmail at todd.sattersten@gmail.comWeb at http://www.toddsattersten.com.Tanks,odd

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Hi Todd, How do I get a copy of the whole book?
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