Student´s name: ______________________

Teachers: Patricia Alegre - Jimena Castellión

English Department

Young Entrepreneurs
Blossom at ORT

Área de Inglés – Sede Almagro

CREATIVITY, INITIATIVE, HARD WORK, AND PASSION

WELCOME TO THE YOUNG ENTREPRENEURS WORLD!

"Many people see only problems everywhere they look...

The entrepreneur in us sees opportunities everywhere we look.”

Entrepreneurship is the practice of starting new organizations or revitalizing mature

organizations, particularly new businesses generally in response to identified opportunities.

July 2008 CEO - English Department pag. 1/10

 Student´s name: ______________________
Teachers: Patricia Alegre - Jimena Castellión

English Department

What does entrepreneurship mean?

What makes a good entrepreneur?
What are the personal qualities that make a successful entrepreneur?

Entrepreneurship is the practice of starting new organizations or revitalizing mature organizations,

particularly new businesses generally in response to identified opportunities.
Yet, being an entrepreneur is about more than just starting a business, it is about having attitude and
the drive to succeed in business. All successful entrepreneurs have a similar way of thinking and
posses several key personal qualities that make them so successful in business. Entrepreneurs see
the bigger picture and are often very ambitious. They set massive goals for themselves and stay
committed to achieving them regardless of the obstacles that get in the way.
All entrepreneurs have a passionate desire to do things better and to improve their products or
service. They are constantly looking for ways to improve. They're creative, innovative and resourceful.
If something is not working for them they simply change. Innovative entrepreneurs are often at the
forefront of their industry so they hear the words "it can't be done" quite a bit.
They readjust their path if the criticism is constructive and useful to their overall plan, otherwise they
will simply disregard the comments as pessimism. Also, the best entrepreneurs know that rejection
and obstacles are a part of any leading business and they deal with them appropriately.
True entrepreneurs are resourceful, passionate and driven to succeed and improve. They're pioneers
and are comfortable fighting on the frontline. The great ones are ready to be laughed at and criticized
in the beginning because they can see their path ahead and are too busy working towards their
dream.

ACTIVITY 1: AN ENTREPRENEUR’S STORY

July 2008 CEO - English Department pag. 2/10

 Student´s name: ______________________
Teachers: Patricia Alegre - Jimena Castellión

English Department

Ryan P. Allis is the CEO and Co-Founder of iContact, the leading email marketing and blogging
software, the Chairman of Virante, a web marketing consulting firm that helps companies build sales
online, and the author of the book Zero to One Million: How to Build a Company to $1 Million in
Sales. In November 2005, Ryan was named by BusinessWeek as one of the "Top 25 Entrepreneurs
Under 25." Ryan is a serial entrepreneur and an international speaker on the topics of
entrepreneurship, marketing, and innovation. As CEO he's managed the company from its start in
July 2003 to its current size with 60 employees, over 11,500 customers, and over $6 million in
annual sales.

Watch the video, it shows an interview to Ryan on his experience as a young entrepreneur

A. Correct the mistakes in each statement of the statements below

1 Ryan got his first computer at the age of 10.
2 At the age of 12, Ryan was running a computer business that earned him one million dollars in the
first year.
3 Now, at the age of 22, Ryan has a company with annual sales of up to 6 million dollars.
4 At age 18, Ryan wrote a book on how earn your first million using Internet.
5 Ryan started his own web design company because he wanted to show his parents that he was
skillful.
6 Ryan’s father was a social worker.
7 Ryan says that his experience as a young entrepreneur aimed at creating new technology.
8 When asked about the key factors to go from zero to million, Ryan says that you should think today
just as the last day of your life.
9 Ryan’s present business is called “Iced Contact”
10 Ryan’s current business provides services to well-known international companies.

B. Complete the sentences with the information presented in the interview

1. At age eleven, Ryan didn’t really think himself as an entrepreneur, but as a ______
2. At his early age, Ryan was trying to help people ____________________________
3. Ryan thinks that young people have great opportunities to ____________________
4. Ryan suggests parents they should _________________--_________ their kids and help them
_____________________ that may inspire them.
5. Ryan feels that he has been very fortunate to ________________________, because they have
been a key factor to his success.

July 2008 CEO - English Department pag. 3/10

 Student´s name: ______________________
Teachers: Patricia Alegre - Jimena Castellión

English Department

ACTIVITY 2: SAMPLE BUSINESS PLAN FOR BABY SITTING BUSINESS

• BUSINESS DESCRIPTION

Erin's Sitters is a quality, structured, children's sitting business for school-aged children between ages 6
and 12. Erin's Sitters located in Silver Spring, provides child sitting services to the residents of Longwood
Park on weekends, Saturday and Sunday, from 1 to 5 p.m. or from 5 to 10 p.m., by appointment only and
on holidays by special agreement, except Christmas. Erin's Sitters offer after-school services for two hours
from 4:30 to 6:30 p.m. Monday through Thursday.

As an alternative to after-school programs or unattended children, staff meet children at the school bus
stop, escort them home, help with homework, serve a light snack, and/or supervise children until their
parents arrive. The weekend service includes outdoor activities within the neighborhood when the weather
is nice, serving light snacks, playing games, monitoring Internet access and down-time activities.

• MARKETING

Advertising/Promotions
Erin's Sitters uses a variety of media to promote the business. Fliers are the primary way to reach residents
with school-aged children. These fliers are distributed door-to-door. There is also a direct-mailing campaign
twice annually. Since there are only about 30 families in the neighborhood who may want to use the service,
the cost of a direct mailing campaign has been minimal, i.e., 30 families x $0.37 equals $11.10.

In addition to the direct mail and the door-to- door campaigns, Erin's Sitters Web Site offers an agreement
form that families may download or print out to complete and fax or mail. There are no costs associated with
the creation of this web site, since it is a pull-down menu button on Erin's mother's Web Site; but Erin pays
her mother a monthly fee of $20.00, which equals $240 annually, toward maintenance of the web site.

In addition to door-to-door distribution, direct mail campaigns and e-business, Erin's Sitters markets and
promotes the service by placing promotional posters on bulletin boards in community centers, recreational
centers and schools; and distributing fliers to students living in Longwood Park who ride the school bus.

• COMPETITION

Since Erin's Sitters is the only child-sitting business presently operating at Longwood Park, there are no
direct competitors in the immediate market that Erin has selected. However, in Tanglewood which is less
than three-quarters of a mile away, there are is a baby-sitting business currently operating with whom Erin's
Sitters must compete directly: Bits and Bundles.

Bits and Bundles operates in Tanglewood but offers child day care services to newborns, infants and
toddlers up to age 2. Bits and Bundles has been operating for nearly two years and has captured about 25
percent of the newborn, infant and toddler market in Tanglewood. Recent advertisements indicate that Bits
and Bundles has moved into the Longwood Park area but, like in Tanglewood, their target market is
newborn to age 2. At present, Bits and Bundles does not offer services at weekends.

However, Bits and Bundles may offer a degree of competition because it could expand into the market
which Erin's Sitters has targeted, Erin's Sitters is in an excellent position to capture 30 percent or more of
the market, despite potential competitors, with an aggressive, targeted advertising campaign for its select
market. Furthermore, there is a possibility of Erin's Sitters picking up a portion of the child-sitting market for
children ages 6 to 12 since Bits and Bundles does not serve these markets in Tanglewood.

• MANAGEMENT

Personnel
Erin's Sitters is owned and operated by Erin and Jerrod Entzminger, 16-year-old students at Oakwood High
School. Erin is an honor student and has worked on and been in charge of the school newspaper as a
writer and reporter. Erin has worked as a student intern at Bethune-Cookman Museum in Washington D.C.,
and as a math/language arts tutor for Moorman and Davis, Ltd., an educational tutoring/testing business

July 2008 CEO - English Department pag. 4/10

 Student´s name: ______________________
Teachers: Patricia Alegre - Jimena Castellión

English Department

owned by her mother. Erin assists students’ ages 9 to 11 with reading, grammar and writing skills, and basic
mathematics.

Jerrod, her twin brother, like Erin, is an honor student and assists with tutoring students in mathematics and
science in the after-school program at Lafayette Elementary school. Moreover, Erin's experience as editor-
in-chief of the Oak Wood High newspaper will aid her in writing and negotiating agreements with parents
interested in using the service, as well as in managing, marketing, and promoting the business.

• FINANCE

How well you manage the business's finances determines your level of success as a business
owner. So, it is important that you learn sound financial management skills early on. Your ability to
effectively manage money assures that you either have access to funds needed to meet monthly
expenses, or it means that you can at least get access to these funds through loans. Following are
some of the finance documents that you will need to operate your business efficiently and
effectively.

Budget: The budget is a breakout of costs that indicate how much money you will need to start or exapnd
your business. It identifies the equipment, supplies, and other business related costs, such as training,
supplies, rent, etc., that you will need to start or expand your firm.

Below are examples of costs for Erin's child-sitting business.

ITEM Costs Total

PC $20 $20

Printer paper $29/ 2 boxes $58

Color printer $15 $15

Internet access $16.95/month x 12 $203.88

Web page design $ 500 $500

Advertising/Promotion $25/month x 4 $100

Flyer Design/printing $0____ $0____

$602.95 $896.88

NOW IMAGINE THAT YOU ARE PART OF BITS AND BUNDLES, WHICH COMPETES IN THE
MARKET WITH ERIN’S SITTING

1. One of the purposes your company seeks to attain this year is a 30 percent increase in profits. In
order to achieve this goal, you have to decide between two possible alternatives:
o To expand your business in TANGLEWOOD
o To expand your business in LONGWOOD PARK
• What would each of these options require from you?
• Which one do you think more appropriate to attain your goal?
• Select one option. Explain your choice.
………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………

July 2008 CEO - English Department pag. 5/10

 Student´s name: ______________________
Teachers: Patricia Alegre - Jimena Castellión

English Department

………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………
2. In order to decide which direction to follow, you need to analyze both your business and your
competitor’s.

ERIN’S SITTING BITS AND BUNDLES

TARGET

SERVICES
OFFERED

AVAILABLE
RESOURCES

MEMBER
SKILLS

3. Use the chart to analyze YOUR COMPETITOR’S MARKETING STRATEGY

Promotion Channel Advantages Disadvantages

1. …………………………..

2. …………………………..

3. …………………………..

4. …………………………..

July 2008 CEO - English Department pag. 6/10

 Student´s name: ______________________
Teachers: Patricia Alegre - Jimena Castellión

English Department

D. Now that you have decided which direction to follow to increase profits and you have already
analyzed your competition, as a company member of BITS AND BUNDLES you are requested to
choose the best way to promote your business. A major problem is that your resources suffice only for
ONE promotion channel.
BITS AND BUNDLES
Selected Means of Promotion: …………………………..
Reasons for your choice: …………………………………………………………………………………………….

E. Once you have decided on the best marketing strategy, use the following tips to design your own
campaign. For the designing of your campaign, you may use Word, PowerPoint or Paint, choose the
one you consider more appropriate for the selected channel.

• STEP 1. If you're part of a babysitting team, be sure to highlight the team name. You want
people to remember who you are, not your pretty designs.

• STEP 2. Add your phone number or another way to contact you. Most parents prefer to
contact you by phone because it's more personable. However, email is acceptable in some
circumstances.

• STEP 3. Determine your cost for one child and the cost for each additional child. Parents are
more likely to choose you if they know the cost to expect ahead of time. Don't cheat yourself to
try to get jobs. Babysitting is hard work, and you deserve a fair rate of pay.

• STEP 4. List your qualifications. This is a time to highlight your talents and abilities, and this is
the first step to let parents know their children will be safe with you. Previous experience and
any certifications you've obtained are sure to impress parents.

• STEP 5. Choose a design that's appealing and easy to read. Funky artwork and text may look
fun, but it also might distract from the message you're trying to send to the parents.

NOW, YOUR TURN FOR A BIG HIT!

July 2008 CEO - English Department pag. 7/10

 Student´s name: ______________________
Teachers: Patricia Alegre - Jimena Castellión

English Department

Entrepreneurship at ORT

What is ?

An online business game from Disney.com

An award-winning Internet entrepreneurship

simulation

Area de Inglés –sede Almagro

Entrepreneurship at ORT

What does offer?

It gives players a realistic and challenging taste

of what it takes to start and run a business.
It blends fast-paced, fun addictive game play
with real-world business-simulation lessons to
teach entrepreneurship concepts and business
skills.

Area de Inglés – Sede Almagro

July 2008 CEO - English Department pag. 8/10

 Student´s name: ______________________
Teachers: Patricia Alegre - Jimena Castellión

English Department

Entrepreneurship at ORT

Disney's Hot Shot Business

The Kauffman Foundation &
Disney have joined forces to create
an online business simulation
game
.
The online game gives
players the choice to
open a pet spa,
skateboard factory, or
comic shop. The game
teaches how to buy
inventory, find money,
and monitor trends
that will impact their
company.

Area de Inglés – Sede Almagro

Welcome to Opportunity City - Playing the game

Hot Shot Business is an award-winning Internet simulation game that gives millions of boys and girls
the chance to run a business in Opportunity City at Disney.com. Developed by the creative
team at Disney Online with the entrepreneurship expertise of the Kauffman Foundation, Hot
Shot Business blends fun game play with real-world lessons to teach kids entrepreneurial
concepts and skills.
During the game, players find money to open businesses like a skateboard
factory, pet spa or comic shop. They make adjustments based on market
trends, customer preferences and news events to make the businesses
succeed. The game’s simulated guides, Kate and Jack, are there along the way
to explain the game, and give updates and advice on market conditions,
marketing ideas and business strategies.
Hot Shot Business welcomes you to “Opportunity City,” where animated teen
characters Kate and Jack help you recognize and act on business opportunities to meet
the citizens’ needs. (Kate encourages players to take risks while the more
conservative Jack suggests rewards.) Players can borrow capital or find a partner, then
open a business. You have to think fast and stay on top of market trends, customer
preferences and news events to make your businesses succeed and rack up “biz points.”

July 2008 CEO - English Department pag. 9/10

 Student´s name: ______________________
Teachers: Patricia Alegre - Jimena Castellión

English Department

Entrepreneurship at ORT

Our project at ORT

Who? 4th High Advanced students all tracks
When? June-July 2008
How long? 5 classes
Where? Multimedia labs at school
What? Engage in the game in groups of 4

Area de Inglés – Sede Almagro

Entrepreneurship at ORT
Stages:
1. Getting acquainted with the material and technical
vocabulary
2. Engaging in the game in groups setting your player
profile
3. Recording events in a journal blog
(www.hotshotbusiness.blogspot.com)
4. Debating your conclusions with an entrepreneur
5. Presenting your final considerations and results to the
Jury. Winning presentations will be published on school
sites and/or news magazine.

Area de Inglés – Sede Almagro

For further information or details about the project, visit:

www.hotshotbusiness.blogspot.com

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