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Web Experience using WebSphere Portal

Web Experience using WebSphere Portal

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Published by Chris Sparsott
Web Experience using WebSphere Portal
Web Experience using WebSphere Portal

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Published by: Chris Sparsott on Oct 06, 2010
Copyright:Attribution Non-commercial

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08/14/2011

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Engage and delight more customerswith an exceptional web experience
 Exceed the expectations of web-savvy users withmarketplace-leading software solutions 
IBMSoftware
Portals and Mashups
 
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 Engage and delight more customers with an exceptional web experience
Exceed the expectations of your onlineaudience
 The ubiquity of the web, both for business and for personaluse, has created an ever-increasing pool of web-savvy users—customers, employees, partners and suppliers—who expect anexceptional online experience. An “exceptional” web experi-ence is one that achieves a balance between function andform—that is, it is perceived as engaging while also deliveringprecisely the information, capabilities and resources wanted orneeded at the time. Simply put, an exceptional web experienceis achieved when it meets or exceeds the expectation of theintended audience. Such experiences are, by definition, engag-ing, relevant, trustworthy and portable, following audiences wherever they go.But for many companies, the task of delivering such anexperience is daunting. Branding and communicating acrossdifferent channels, such as mobile phones, social sites andemail, can be challenging. Personalizing the online experienceby audience or customer behavior can be difficult for eventhe most skilled marketer. An inability to analyze data andinformation can make understanding the effectiveness of online campaigns nearly impossible. Even something assimple as changing website content can require extensive ITinvolvement.Companies that provide a more engaging, next-generationexperience, complete with built-in social capabilities andmobile device support, are bound to attract and retain morecustomers. Organizations that can easily manage content,enable real-time communication and analyze data can improvecustomer service, offer more personalized experiences andrealize a greater return on investment. But to achieve this levelof functionality, most companies have no choice but to rely ona disparate set of solutions, integrate them in an ad hoc fash-ion and trust that they work together—until now.
Providing a new way forward
 Your business is built on the relationships you have with yourcustomers. Increasingly, those relationships develop and growover the web, making your use of online channels to attract,retain and delight customers, citizens and partners a matterof survival. To help organizations provide meaningfulinteractions and experiences for the customers who increas-ingly shape their brand, IBMhas introduced IBMProjectNorthstar—a vision and multiyear roadmap for how organiza-tions can create the next generation of online experiences.IBMProject Northstar provides a new way forward,defining the comprehensive capabilities organizations need tohelp them attract and retain the best customers, improvebrand loyalty, increase customer satisfaction and lower opera-tional costs.
 
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IBMSoftware
Delight your customers with anexceptional web experience
Introducing IBMCustomer Experience Suite, a flexible, com-prehensive offering that brings together essential features andfunctionality tailored to help you provide customers with anexceptional and engaging online experience. With capabilitiesthat include web content management, rich social and real-time communication, search, commerce and analytics support,personalization, rich media management, mobile devicesupport, and comprehensive integration, you can respondmore rapidly and confidently to user needs and expectations.Plus, you can reach across multiple online channels, all whilehelping boost customer satisfaction, brand recognition andprofitability.
IBMCustomer Experience Suite capabilities
IBMCustomer Experience Suite enables you to create dif-ferentiated web experiences by combining robust capabili-ties and functionality, including the following:
Web content management
Rich social and real-time communication
Search
 Analytics integration support
Personalization
Rich media management
Mobile device support
Comprehensive integration capability
Mashups
IBM Project North
s
tar
REACHENGAGEINTEGRATECreateTarget
SocializeOptimizeRealize ApplicationsContent
Processes
 Figure 1:
IBMProject Northstar defines the capabilities organizationsneed to create an exceptional online experience for customers, whileimproving brand loyalty, increasing customer satisfaction and loweringoperational costs.

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