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Date: February 2007Prepared for:
PR / CommunicationUsage and Attitudes
2
Methodology
Research method
Survey
Target population
Companies which either engage or intend to engage in PR activities in the next 6 months: topcompanies concerning the turnover, top companies concerning the advertising budget, top Fortune/Forbes companies, which have branches in Romania, companies which are customers of PR agencies,companies which have potential for PR activities.
Data collection technique
CATI and CAWI interviews
Fieldwork
28
th
of November 2006 -11
th
of January 2007
Sample size
197 respondents
3
Part 1
–
Ways of Engaging in PR Activities
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