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Los Angeles, CA, Oct. 19, 2010 – The 2010 American Film Market today released a seminar
and conference schedule encompassing a broad cross-section of key Hollywood and global
players who are converging for the Nov. 3-10 market.
Now in its 31st year, the AFM will showcase panels examining film financing, social media,
piracy, distribution and marketing. The sessions will include prominent filmmakers, financiers
and industry executives.
New for 2010, the AFM Finance Conference has expanded to two days. It will bring together
CEOs, filmmakers, financiers and studio executives to explore the future of independent film
financing, emerging trends and financing options.
AFM Finance Conference panelists include: Nick Meyer, President & CEO, Sierra Pictures;
Danny Perkins, CEO, Optimum Releasing; Steve Ransohoff, President, Film Finances, Trevor
Short, Chief Financial Officer, Nu Image, Graham Taylor, Head of Global Finance & Distribution
Group, WME; Stewart Till, Chief Executive, The Icon Group; and Harvey Weinstein, Co-
Chairman, The Weinstein Company.
The PGA’s panel New Strategies on how to Package and Finance Your Independent Project
Overseas will include Richard Gladstein, President, FilmColony and Cathy Schulman,
President, Mandalay Pictures.
A Studio Finance and Distribution seminar will focus on how independent producers can make
their films more attractive for studio acquisition. Panelists include Chris Aronson, SVP Domestic
Distribution, 20th Century Fox; Steve Bersch, President, Sony Pictures Worldwide Acquisitions
Group; Ron Hohauser, CFO, Summit Entertainment and Jeff Small, President & COO,
DreamWorks.
Other panels at AFM range from Piracy: The Real Cost of Free, to Film Marketing & New Social
Media - Maximizing Exposure in the Internet Era. Highlights also include Women in Film
President Jane Fleming moderating The Chick Flick, a seminar on Hollywood waking up to the
growing powers of the female demographic.
For additional information about all seminars and conferences, schedules, prices and venues,
visit www.AmericanFilmMarket.com. The following is a complete list of this year’s seminars and
conferences:
Moderator:
P. John Burke, Partner, Akin Gump Strauss Hauer & Feld LLP
Initial Panelists:
Harvey Weinstein, Co- Chairman, The Weinstein Company
Patrick Russo, Founding Principal, The Salter Group
How bigger independents are able to tailor films to their market needs by taking bigger equity or
multi-territory positions in them. How the reduction in big-spending US independents has tipped
the balance to the international partners. How foreign independents are pre-buying long before
US players, making their market knowledge of greater importance to the production. How local
distributors are increasingly becoming involved in local production on both a pre-buy and
development and production basis. How are independents combating the aggressive studio
programs to produce and acquire local product? Are independents closer to their markets than
studios and better able to release parochial domestic films?
Moderator:
Mike Goodridge, Editor, Screen International
Panelists:
Nick Meyer, President & CEO, Sierra Pictures,
Danny Perkins, CEO; Optimum Releasing;
Graham Taylor, Head of Global Finance & Distribution Group, WME;
Stewart Till, Chief Executive, The Icon Group
Moderator:
Will French, President, Film Production Capital, LLC
Panelists:
Mary Ann Hughes, VP, Film & Television Production Planning, The Walt Disney Company;
Mark Manuel, EVP of Structured Finance, Lionsgate
Steve Ransohoff, President, Film Finances, Inc
Jake Rose, Head of Movies & Mini-Series Production, Sony Pictures Television;
Trevor Short, Chief Financial Officer, Nu Image
Driving Original Productions Through U.S. Pre-Sales
How to raise production financing through U.S. presales to cable and independent film
distributors. The panelists will discuss the types of films that they are looking for, including
budgets and casting considerations.
Moderator:
Paul Hertzberg, President, Cinetel Films, Inc.
Panelist:
Elizabeth Cullin, VP, Scheduling & Acquisitions, Lifetime Entertainment;
Kevin Kasha, EVP, Worldwide Acquisitions & Co-Productions, Anchor Bay Films;
Thomas Vitale, EVP, Programming & Original Movies, Syfy
Tom Zappala, EVP, Program Acquisitions & Scheduling, ABC Cable Networks Group
AFM Seminars
Hong Kong: Asia's Co-production Centre and Gateway to the China Market
The Hong Kong FILMART Seminar presents a panel of veterans who will not just share their
views on how Hong Kong plays an effective role in the successful co-production models but also
identify opportunities in the most lucrative and promising region in the world, that is Asia, and
particularly China
Pitch Me!
Whether you have a meeting with a studio head or you bump into an actor in an elevator, you
need to be able to pitch your film well. Learn the art of the pitch in this intensive session where a
dozen filmmakers pitch their project to a panel of industry experts - agents, producers, and
production execs - who will give their unvarnished feedback on each pitch, saying what worked,
what didn't, and why. Space is limited - advance registration is recommended.
Moderator:
Caroline Baron, Producer, A-Line Pictures
Panelists: TBA
Film Marketing & New Social Media - Maximizing Exposure in the Internet Era
The rules for marketing independent films are changing quickly. The internet and social media
are continuing to evolve as a revolutionary and cost-effective way to target audiences.
Facebook, Twitter, Ning, Blogs, YouTube and Google have already become indispensible tools
for spreading the word and creating excitement for upcoming movies. But traditional marketing
remains important, particularly for theatrical release. How should these methods be combined
and maximized as part of a successful distribution approach, particularly in the U.S. markets?
Our panel of media/marketing experts and savvy filmmakers will attempt to separate myth from
reality to suggest pragmatic and balanced approaches to marketing independent films.
Programmed by: British Academy of Film & Television Arts, Los Angeles
Moderator:
John Alan Simon, Writer/Director, Radio Free Albemuth; Producer, The Getaway; Former Staff
Writer, New Orleans Times Picayune; Member, BAFTA/LA Board of Directors, Chairman,
Learning & Events Committee
Panelists:
Sheri Candler, Marketing/Engagement Media Strategist
Philippe Dias, Chairman & Founder, Cinema Libre Studios
Sacha Gervasi, Director, Executive Producer, Anvil! The Story of Anvil; Screenwriter, The
Terminal
Susan Jackson, President & Co-Founder, Freestyle Releasing
Jill Jones, SVP, International Marketing & Publicity, Summit Entertainment LLC
Beth Portello, SVP, Marketing & Publicity, Cinema Libre Studios
Founded in 1981, the AFM has become the premiere global marketplace where Hollywood’s
decision-makers and trendsetters all gather under one roof. Unlike a film festival, the AFM is a
marketplace where production and distribution deals are closed. In just eight days, more than
$800 million in deals will be sealed — on both completed films and those that haven’t started
shooting yet — making AFM the must-attend industry event.
The AFM is produced by the Independent Film & Television Alliance (IFTA), the trade
association representing the world’s producers and distributors of independent motion pictures
and television programs. More information can be found at www.ifta-online.org.
The AFM is produced by the Independent Film & Television Alliance (IFTA), the trade
association representing the world’s producers and distributors of independent motion pictures
and television programs. For more information, visit www.AmericanFilmMarket.com.
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