Professional Documents
Culture Documents
(MBA - 035)
ON
“STUDY OF RETAIL OUTLET COVERAGE IN
RESPECT OF SUPPLIES OF PRIYAGOLD
BISCUITS’’
AT
SURYA FOODS AND AGRO PVT.LTD.
LOCATION- NOIDA
Submitted in Partial Fulfillments of
Master of Business Administration (MBA)
Programme: 2009 -11
Of
Uttar Pradesh Technical University,Lucknow
SUBMITTED BY
NAME-ROHIT PATHAK
MBA - 3rd SEMESTER
ROLL NO. - 0901470045
Certificate
This is to certify that Mr. ROHIT PATHAK a regular student of MBA 2009 Batch has
undergone Summer Training in SURYA FOODS AND AGRO PVT. LTD. AT NOIDA
10-06-09 to 24-07-09.
This Summer Training Project Report embodies the facts and figure collected and
Faculty Guide
concerned organization and the institute would not be submitted by me anywhere else.
ROHIT PATHAK
I am extremely thankful to our Venerable H.O.D Mr. Anant Kumar Srivastava whose
encouragement, moral support provides the valuable guidance, which has been a source
of Inspiration to us.
I am also grateful to my project guide Mr. Rajeev Gupta who helped me lot for
completing my summer training project report.
I would like to thank to all faculty members, my friends who helped me in my project of
our institute SRMSCET, BAREILLY.
I express my sincere gratitude to my industry guide Mr. Arun Sharma for his able
guidance, continuous support and cooperation throughout my project without which the
present work would not have been possible.
I pay my sincere thanks to entire team of, Surya Foods &Agro Pvt. Ltd. , for the constant
support and helping in the successful completion of my project.
(Rohit Pathak)
MBA
PREFACE
In today’s scenario, it is not possible that we get knowledge about the market without
practical training. By the practical training a management student can understand the
increases the knowledge of students in real field of market & also integrates the theoretical
Accepting the above factors the management programs of our institute (SRMSCET
BAREILLY) has made practical training must for their management students. As a part of
administration (MBA), summer training was undertaken with SURYA FOODS AND
AGRO PVT. LTD. at NOIDA city for the period of six weeks starting from 10-06-10 to
24-07-10. The purpose of the training was to study about the Retail Outlet Coverage In
The tools & techniques used in the study are standard & modified according to the report
requirements. I used the primary and secondary data for collection of information. I had
enjoyed my summer training from the very first day. I tried to come across all the initial
PART-1
CHAPTER-II
3: PROJECT
3.1: Introduction of the project
3.2: Scope of study
3.3: Research Methodology
3.3.1: Research design, Sample size
3.3.2: Data collection
PART 2
CHAPTER III
3: DATA ANALYSIS
INDUSTRY PROFILE
It gives me great pleasure to introduce the Summer Training Report. It is
based on the survey conducted in New Delhi on Biscuit industry. The applicability
In this project the various branding strategies adopted by the company has been
studied and compared on the basis of current market scenario. It gives the idea
about the market share enjoyed by the different companies in the Biscuit Industry.
It provides the adequate coverage of many issues related to biscuit industry. The
objective of this report is to give the market share of PRIYAGOLD biscuits in the
Indian capital (New Delhi). It has been made possible by knowing the consumer's
behavior and by studying the patterns adopted by the retailers. It gives us very
precise view about the existing demand of PRIYAGOLD biscuits and demand of
Biscuits derive its name from a French word meaning twice backed bread, Biscuits
in general have a good shelf life, which is higher than all other snack items
India is the second largest producer of biscuits in the world after the U.S.A.
but still the per capita consumption is only 2.3 kg/year of developed countries. As
per the latest survey done by N.C.A.E.R., 49 biscuits are consumed in rural areas.
The penetration of biscuits into households stands at an average of 83.2% with the
Overview :
MT, the organized sector accounts for 65% and the unorganized sector
• The biscuit industry is estimated to grow over 15-17% in the next few years.
India is ranked 3rd after US and China amongst the global biscuits
producers.
export of sweet biscuits for year 2007-08 was Rs 145.93 Cr and for year
2008-09(April-Dec) was Rs 280 Cr, the major exporting regions were Haiti,
consumption.
The penetration of biscuits in urban and rural market is 85% and 55%
respectively.
The Biscuit industry employs almost 3.5 lakh people directly and 30 lakh
people indirectly.
Main Categories of Biscuits : Glucose, Marie, Sweet, Salty, Cream & Milk.
Glucose biscuits accounts for more than 50% of the total biscuit market value,
Parle G dominate this market with more than 60% share followed by Britannia and
ITC.
Brands :-
Major brands The Indian biscuit industry is dominated by major brands like
Parle, Britannia, and Sunfeast. Also the category has strong regional brands such as
Priya Gold-North, Cremica-North & West, Dukes-South and Anmol-East & North.
Sobisco-East and North East also launched in Andhra Pradesh and Madhya
biscuit category.
United Biscuits (UK), world’s third largest biscuit company, is set to enter
India market.
Major Players
Britannia Industries Ltd. : Net sales for FY 2008-09 are Rs 3,112.2 Cr.
Key Products Tiger, Good Day, Bourbon, 50-50, Treat, Milk Bikis, Marie
share of 30-35% of the total biscuit market. Parle-G accounts for the major
Key Products : Parle - G , Hide and Seek ,Krackjack ,Hide & Seek
Milano ,Magix ,Digestive Marie ,Monaco ,Parle Marie ,Kreams ,Milk Shakti
,Parle 20-20 Cookies ,Golden arcs ,Nimkin ,Kreams Gold ,Chox ,Monaco
Jeera
Surya Food & Agro Ltd : Manufacturing & selling of biscuits under
MT p.a.
Key Products : Classic Cream , Butter Bite ,Kids Cream ,Bourbon ,Big
Boss ,Marie Lite ,Magic Gold ,CNC ,Cheese Cracker ,Snacks Zig
ITC Ltd : In July 2003, ITC forayed into the Biscuits market with the
brand.
Snacky ,Sunfeast sweet 'n salt ,Sunfeast Nice ,Sunfeast Benne Vita Flaxseed
Time , Funfill Orange , Funfill Rich Chocolate ,Golmol ,Jadoo ,Marie Time ,
up in your minds occasionally and I hope that my data analysis and key findings
will throw some more light on Biscuit industry. At the end I am very much
confident and pleased to state this project will solve the purpose of PRIYAGOLD
BISCUITS.
ABOUT BISCUITS
HISTORY OF BISCUITS:
The word 'Biscuit' is derived from the Latin words 'Bis' (meaning
'twice') and 'Coctus' (meaning cooked or baked). The word 'Biscotti' is also
the generic term for cookies in Italian. Back then, biscuits were unleavened,
hard and thin wafers which, because of their low water content, were ideal
food to store. As people started to explore the globe, biscuits became the
ideal traveling food since they stayed fresh for long periods. The seafaring
age, thus, witnessed the boom of biscuits when these were sealed in airtight
containers to last for months at a time. Hard track biscuits (earliest version
of the biscotti and present-day crackers) were part of the staple diet of
English and American sailors for many centuries. In fact, the countries
which led this seafaring charge, such as those in Western Europe, are the
ones where biscuits are most popular even today. Biscotti is said to have
been a favorite of Christopher Columbus who discovered America.
The recipe for oval shaped cookies (that are also known as boudoir biscuits,
sponge biscuits, sponge fingers, Naples biscuits and Savoy biscuits) has changed
little in 900 years and dates back to the house of Savoy in the 11th century France.
Peter the Great of Russia seems to have enjoyed an
Oval-shaped cookie called "lady fingers" when visiting Louis XV of France.
The macaroon - a small round cookie with crisp crust and a soft interior - seems to
have originated in an Italian monastery in 1792 during the French Revolution.
The inspiration for fortune cookies dates back to the 12th and
13th Centuries, when Chinese soldiers slipped rice paper messages into moon
cakes to help co-ordinate their defense against Mongolian invaders.
MIXING: This is a process where all ingredients are put together in right
proportion for dough formation. These ingredients are then fed into Mixers where
mixing is done and dough is prepared for moulding/cutting .Major ingredients are
flour, fat, sugar and others as per the product one would like.
MOULDING:
In this section we laminate the dough into sheet, which then passes down to gauge
rollers, and sheet thickness is achieved for moulder/cutter. Here we have a cutter or
moulder as per the variety where one gets the shape and sizes of biscuits
BAKING:
This is the area where we pass these moulded wet biscuit into baking oven.
The biscuits are baked on desired temperatures. Various type of heating are
available now days as per the convenience and cost. Different type ovens are
available.
COOLING:
These baked biscuits are then passed on to cooling conveyors for natural cooling
prior too packing .The temperatures are brought down to room temperatures
PACKING:
These biscuit are then stacked and fed into packing machine for packing
Different packing material are available for packing of these biscuit in different
packs slug packs , pouch pack or family packs etc.
These packs are then put into secondary packaging like cartons to be transported to
retailers
COMPANY PROFILE
Company was established in December 1993 and brought out its value and
manufacture 22 varieties of Biscuits both Sweet and Salt, Widely accepted and
mercurial growth is attributed to Mr. B.P. Aggarwal who have got years of rich
penetrate the nook and the corner of Northern and Western parts of India labeling
a day production. The company has planned to achieve turnover of Rs. 1100
company has an existing dealer network of over 1500 distributors spread over in
the North and the West. It is planning to increase it distribution strength to 2000
Since the foundation of company SURYA FOOD & AGRO LTD. in October
1993, it has become one of the leading company of biscuit in northern India within
very short span of time. The brand PRIYAGOLD in now a household name to
reckon with not only that its widespread distribution network has also made inroad
constantly innovate while maintaining the taste and flavor that is uniquely
PRIYAGOLD.
standard, company has made concerned efforts towards achieving the same, while
taking almost care of hygiene and that thinking reflect in what its brand reflect for
“HAQ SE MANGO” a position that was formulated to drive home the fact that
everyone has the right to good taste and right to task for it. After all PRIYAGOLD
was conceived to satisfy the discerning palate while offering good nutritional
value. Company has done it by adapting to the latest technology. Fully automated
ovens bake the biscuit round the clock as they find their way into automatic
packing units of the company plant at Surajpur, Greater Noida to cater to the ever
company has tried to ensure the PRIYAGOLD always strives hard to provide
quality for its esteemed consumer. This compile is an effort to case that must
ORGANIZATIONAL STRUCTURE
Board Of Directors
Managing Director
Secretary
Chief Executive
Sales Supervisor
Sales Personnel
1. Shekhar agarwal
2. Manoj agarwal
7. MR. VC Dhyani,
8. MR. N N Shukla ( production incharge )
Ultimate responsibility for the product quality, overall responsibility for the
MANAGEMENT REPRESENTATIVES
responsibility for ensuring that quality system requirement of the company are
- Coordinating with HRD for the training requirement relating to the quality
DEPARTMENTAL HEADS
Various departmental heads are appointed who are responsible for the following:
observed.
product management and sales operation for both domestic and overseas market.
PRIYAGOLD has R & D setup at Noida and is actively pursuing several projects.
internal projects, R & D is also executing several projects, both onshore and
the growing demand for enterprise solution in key vertical segments comprising
major functions like sales order processing and invoicing, Finance, HRD,
inventory, Call maintenance etc are fully computerized and integrated with each
other having electronic mail facilities, all customer orders are transferred
activities of the firm. The end product of accounting is financial statement such as
position.
These statements and reports assist the Finance Manager in assessing the past
Finance manager deals with cash and Bank. The company has well-developed
vested with the deputy general manager. Under the finance manager, there are the
executives.
STRUCTURE OF PLANT
The total area of plant is 18 acre; out of which 12 acres are covered and is used for
the production storage and offices, auditorium, effluent treatment plant (ETP),
L.P.G. area, electricity generation plant etc. There are three plants for the
production of priyagold , Sweet plant ( butter bite , classic cream, cookies , kids
cream , marie lite etc. ) Namkeen plant ( CNC, snacks zig zag, chees cracker,
chees bits etc.) And the third one is Juice plant which is apart from these two
plants .
Priyagold cake and chocolate are the future products of surya food and agro ltd. A
deep study of these is going on right now.
This company is being managed by general manager who is over all in-charge with
a team of managers like Personal Manager, Financial Manager, system manager
and production manager. In addition to the above there are other officers, like
supervisor, office staff and workers. The total number of staff including
The plant is well ventilated and lighted. Almost all the machine of this are
indigenous like vertical mixers, laminator ovens, cooling, conveyor, stackers etc.
most of the machinery is from New Era Industry, at china..Some machines namely
Benton’s Burner for priyagold oil spray for zig zag snacks and CNC and some
The machines used for packaging butter bite and classic cream are developed by
engineers of this company itself. These packing machines are working efficiently.
They pack 120-150 biscuits per minute.
FUTURE PLANS
As part of company’s expansion plan this year, it is diversifying its product portfolio and are
launching chocolates, cookies and toffee. Company has have already invested Rs 300 million for
this and have set up state of the art facility at Sidcul, Haridwar for the production of chocolates,
cookies and toffee which is spread over an area of 10 acres of land. In chocolates, company is
Company has also set up a new plant in Haridwar for the production of juices in order to expand
the capacity of the juice manufacturing. Further to their investment plan, they have also set-up a
company is also planning to upgrade all of their existing manufacturing facilities. They are
exporting biscuits, fruit juices, fruit drinks to Middle East, South African countries but presently,
their contribution of exports to their total revenues accounts for about 4 to 5 per cent, therefore
Company hopes that its new products will add significantly to their revenue during 2009-10 as
they are targeting Rs 11 billion turnover mark by the year 2011.
PRODUCT PROFILE
1. BUTTER BITE
2. CLASSIC CREAM
3. KIDS CREAM
4. BOURBON
5. BIG BOSS
6. MARIE LITE
7. MAGIC GOLD
8. CNC
9. CHEEZE CRACKER
10.ZIG ZAG
11.DON
12.COCONUT CRUNCH
14.CHATPATA
Ingredients
Wheat Flour, Sugar, Edible Refined Hydrogenated Vegetable Oils (Palm Oil/ Soya
Bean Oil/ Cotton Seed Oil And Sesame Oil), Cocoa Powder, Skim Milk Powder,
Permitted Emulsifiers ( Glycerly Mono Stearate), Invert Syrup, Leavening Agents
(Ammounium Bi-Carbonate & Sodium Bi-Carbonate), Iodised Salt, Coffee, Soya
Lecithin, Dough Conditioners (Sodium Meta Bi Sulphite), Contains Permitted
Synthetic Food Colors (I) Tatrazine, (F D & C Yellow No. 5, Eec Serial No. E102,
L – Gebbs2, Ci Food Yellow 4 Ci No. 19140) (Ii) Ponceau 4 R (Ci Food Red 7, L
– Rot No. 4, Coccine Nouvelle, Cochineal Red A, Eec Serial No. E.124), (Iii)
Carmeline, And Added Flavours (Chocolate & Vanilla).
Available in
Varieties:-- Orange, Elaichi, Chocolate, Milk and in
Ingredients
Wheat Flour, Sugar, Edible Refined Hydrogenated Vegetable Oils (Palm oil/Soya
bean Oil/Cotton seed oil and Sesame oil), Liquid Glucose, Invert Syrup,
Sweetened Condensed Milk, Leavening Agents (Ammonium Bi Carbonate &
Sodium Bicarbonate), Iodized Salt, Permitted Emulsifiers (Sodium Stearoy 1-2-
Lactylate), Dough Conditioners (Sodium Meta Bi Sulphite), Contains Added
Flavors.
Available in
Packings:--16g, 75g, 150g, 250g & 350g packs
Bourbon Biscuits
Ingredients
Wheat Flour, Edible Refined Hydrogenated Vegetable Oils (Palm Oil/ Soya Bean
Oil/ Cotton Seed Oil And Sesame Oil), Sugar, Sweetened Condensed Milk, Butter,
Liquid Glucose, Invert Syrup, Leavening Agents (Ammounium Bi-Carbonate &
Sodium Bi-Carbonate), Processed Cheese, Iodised Salt, Dough Conditioners
(Sodium Meta Bi Sulphite), Mono Acid Calcium Phosphate, Contains Added
Flavours.
Available in
Priyagold’s CNC brings to you the ultimate balance of sugar and salt in the form of
crispy biscuit. So, taste CNC, as often you want to cheers.
Ingredients
Wheat Flour, Sugar, Edible Refined Hydrogenated Vegetable Oils (Palm oil/Soya
bean Oil/Cotton seed oil and Sesame oil),Dessicated Coconut Powder, Liquid
Glucose, Invert Syrup, Sweetened Condensed Milk, Leavening Agents
(Ammonium Bi Carbonate & Sodium Bicarbonate), Iodized Salt, Soya lecithin,
Permitted Emulsifiers (Datem, Diacetyl Tartaric Acid, Ester of Mono Digly
Cerides), Dough Conditioners (Sodium Meta Bi Sulphite), Contains Added Flavors
Available in
Packings:--14g, 25g, 60g, 120g & 240g packs
Snacks Zig Zag Biscuits
Priyagold’s Snacks Zig Zag allows you to experience the ultimate topping biscuit.
Now, your biscuit will turn your wish true, as make it pizza, burger or anything
else you want. So, make a wish!
Ingredients
Wheat Flour, Edible Refined Hydrogenated Vegetable Oils (Palm Oil/ Soya Bean
Oil/ Cotton Seed Oil/ Palm Kernel Oil And Sesame Oil), Sugar, Leavening Agents
(Ammounium Bi-Carbonate & Sodium Bi-Carbonate), Iodised Salt, Invert Syrup,
Liquid Glucose, Skim Milk Powder, Yeast, Permitted Emulsifiers ( Sodium
Stearoy 1-2-Lactylate), Malt, Papain, Soya Lecithin, Lactic Acid, Dough
Conditioners (Sodium Meta Bi Sulphite), Protease Enzymes, Contains Added
Flavours.
Available in
Coconut Crunch is the perfect combination of coconut, butter and flour which
makes the biscuit real crunchy and tasty. So, to taste the buttery coconut, have a
bite of Priyagold’s Coconut Crunch.
Ingredients
Wheat Flour, Sugar, Edible Refined Hydrogenated Vegetable Oils (Palm oil/Soya
bean Oil/Cotton seed oil and Sesame oil),Dessicated Coconut Powder, Liquid
Glucose, Invert Syrup, Sweetened Condensed Milk, Leavening Agents
(Ammonium Bi Carbonate & Sodium Bicarbonate), Iodized Salt, Soya lecithin,
Permitted Emulsifiers (Datem, Diacetyl Tartaric Acid, Ester of Mono Digly
Cerides), Dough Conditioners (Sodium Meta Bi Sulphite), Contains Added
Flavors.
Available in
Cheese Cracker is piece of mouth watering cheese, wrapped in crispy flour biscuit,
just to give a plunge into the river of taste. So, dive to explore it.
Ingredients
Wheat Flour, Edible Refined Hydrogenated Vegetable Oils (Palm Oil/ Soya Bean
Oil/ Cotton Seed Oil/ Palm Kernel Oil And Sesame Oil), Sugar, Liquid Glucose,
Leavening Agents (Ammounium Bi-Carbonate & Sodium Bi-Carbonate), Butter,
Permitted Emulsifiers (Sodium Stearoy 1-2- Lactylate), Malt, Iodised Salt,
Processed Cheese, Mono Acid Calcium Phosphate, Soya Lecithin, Papain, Dough
Conditioners (Sodium Meta Bi Sulphite), Contains Added Flavour
Available in
Priyagold’s Big Boss with milk is enriched with the healthy combination of
Vitamins, Iron and Calcium which are necessary for the total health which leads to
a perfect growth. Baked to stay Crisp and Fresh for long. So, have it to believe it.
Ingredients
Wheat Flour, Sugar, Edible Refined Hydrogenated Vegetable Oils (Palm oil/Soya
bean Oil/Cotton seed oil and Sesame oil), Liquid Glucose, Invert Syrup,
Sweetened Condensed Milk, Leavening Agents (Ammonium Bi Carbonate &
Sodium Bicarbonate), Iodized Salt, Permitted Emulsifiers (Sodium Stearoy 1-2-
Lactylate), Dough Conditioners (Sodium Meta Bi Sulphite), Contains Added
Flavors.
Available in
Ingredients
Wheat flour, Edible Refined hydrogenated vegetable oils (Palm oil/ Soya bean Oil/
cottonseed oil and sesame oil), Sugar, Sweetened Condensed Milk, Butter,
Desiccated Coconut Powder, Invert Syrup, Liquid Glucose, Pistachio, Almond
Nuts, Leavening Agents (Ammonium Bi-carbonate & Sodium Bi-Carbonate),
Processed Cheese, Iodized Salt, Dough Conditioners (Sodium Meta Bi Sulphite),
Contains added flavors (Butter).
Available in
Varieties: Premium,Badam pista,Cashew,Kesar,Nice
SWOT ANALYSIS
STRENGTHS
Quality maintenance.
WEAKNESS
Focusing on bulk order rather than the small ones.
Schemes and strategies formulated are national and not locally adopted.
OPPORTUNITY
THREATS
Chairman of Surya Food & Agro Ltd. receives the International Quality
Crown Award in London.