Madeira,

 21  October  2010  

Bio:  Born  in  MENORCA,  living  in  Madrid.  Speaker.    
ExperimenEng  with  SOCIAL  MEDIA  in  TRAVEL  @  Hosteltur.com    
Geek  EcoarEst-­‐PETROLART.org    

First  Internet  project  1.998  

Jimmy  Pons  Chanel.  65  videos  83.312  views,  1.281,7  views  x  video  
MMS  Chanel  =  8.719    videos  views  9  videos  968,7  views  x  video  

19  PresentaEons,  21.793  views,    1.556,6    views  each  aprox  

2.000  followers  on  TwiJer  

Madeira,  21  October  2010  

let's  start…  but  first  

GOOD  PRODUCT  WITH  RIGHT  PRICE,    

CUSTOMER  X  2  FOCUSED  

TOURISM  IS  A  SOCIETY  REFLECTION    

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http://comunidad.hosteltur.com

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 17.000.000  phones  
+  300.000  applica&ons    
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Society,  Tecnology  &  Social  
Networks  

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Nothing  will  be  as  before!!!
“He   had   never   experienced   a   crisis  
like  this,  in  92  we  sold  even  at  a  low  
price,   but   now   where   are   the  
customers?”
Marisol Turró, Sercotel

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HELLO!!!!!  
¡¡¡¡I M  HERE!!  

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Clearspring,  which  also  owns  content  sharing  
service  AddThis  

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Social  networks  existed  since  1997  

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•  Foto  hermanos  

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•  Foto  hermanos  
 
 

Madeira,  21  October  2010  

•  Foto  hermanos  
 
 

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AD vertiser

PRO drucer

SUMER
Con

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¿InnovaEon?  

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Madeira,  21  October  2010  
 In  our  cucumber  plantaEon  
We  lek  a  part  for  research  and  
development.  Yes,  it  sounds  unusual,  
but   if   small   farmers   do   not   improve   our  
products   and   give   them   added   value,   we  
will  lose  everything  invested".
Antonio Escobar, Torrenueva.org Spain

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Tourism  Innova;on
¡YES!  
Imagina;on+  
Differen;a;on+  
interest  
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¿Where  innovate?  

Tecnology  
 

YOUR  PEOPLE  
YOUR  PEOPLE  
YOUR  PEOPLE   Procedures    

 
 
MarkeEng  and    
products  
 

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InnovaEon,  enterprise  &  Tecnology  

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hJp://images.townnews.com/thenewsherald.com/content/arEcles/2010/01/01/ile_camera/localnews/doc4b3b870028891923574334.jpg  

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Online  reputaEon  

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 Four  steps  
•  Where  
•  Who  
•  About  what  
•  Aotude  
•  Volume  

Listen   interpret   Act  

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hJp://www.youtube.com/watch?v=d8bKbx4wQ8A  

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Madeira,  21  October  2010  
•  Management  response  from  
max256,  Manager  
It  suprises  me  how  some  people  can  say  such  things  
knowing  full  well  its  is  a  complete  fabricaEon.  i  am  
quite  shocked  and  dissapointed  that  certain  people  
can  be  so  negaEve  without  any  reason  or  
foundaEon…shocking  
•  Management  response  from  max256,  manager  
(Management  representaEve)  
If  it  was  os  bad  you  should  have  checked  out  ,  all  other  
guests  where  more  then  happy  .  If  this  guest  truly  felt  
so  bad  no  one  was  forceing  them  to  stay!!!  
   
•  hJp://social-­‐media-­‐opEmizaEon.com/2010/09/how-­‐not-­‐to-­‐respond-­‐to-­‐negaEve-­‐online-­‐reviews/  

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Social  Networks  Era  Web  

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 Logo  
2.0  TOOLS  

CHICLET  
MARKETING  
CRS  

MORE  VALUE  
INFO  
CLEAR  PRODUCTS  

USER  IS  THE  

PRACTICAL   PROTAGONIST  
INFORMATION  

USERS  IMAGES  

GROUPS  

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Web+amplificadores  

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+  strategy,  strategy,  strategy  
 
① FOR   ⑥ FRECUENCY  
WHO   ⑦ TOOLS  
② WHO   ⑧ WRITE  STYLE  
③ HOW   ⑨ GOALS  
④ WHEN   ⑩   METRICS  
⑤ WHERE  
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Strorytelling  

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hJp://verygoodfood.dk/wp-­‐content/uploads/IMG_2470.jpg  

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New  Media  al  Now  Media  

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June  2009  

Madeira,  21  October  2010  

This  sounds  great.  I  did  have  something  from  
Valencia  Tourism  about  a  press  trip  but  thought  it  
was  for  tradiEonal  media  and  as  I’m  busy  working  
on  a  couple  of  big  projects  knew  I  wouldn’t  have  
Eme  to  seek  a  print  media  commission.  

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April  2010  

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Abril  2010  

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May  2010  

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June  2010  

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19/07/2010  

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 JIMMY  PONS  
Hosteltur  Innova  
jimmypons@hosteltur.com  
@jimmypons  
 

MUITO  OBRIGADO  

hJp://slideshare.net/jimmypons  
hJp://twiJer.com/jimmypons  
Madeira,  21  October  2010