Professional Documents
Culture Documents
ON
FAILURE PRODUCT
TAPAL ICE TEA
Submitted to:
SIR. JAVAID ZAFER CH.
Submitted by:
SHAHID MEHMOOD
EMBA
Session 2010
AUG 09, 2010
PRESTON UNIVERSITY
ISLAMABAD
Tapal Ice Tea Sachet 25 Gms With
Peach and Lemon & Lime Flavors
Tapal Ice Tea Can 320 ML With
Peach and Lemon & Lime Flavors
Tapal’s Philosophy is:
The target market of “Ice Tea” includes all segments of the society.
Demographically the target market is very variable.
From the income point of view our target market is as follow
1 ) Upper Class
2) Middle Class
3) Lower Class
a) Goodwill of Company
b) Good Quality
c) Customer’s Satisfaction
MAIN COMPETITORS
1. Product
The ice tea product is with it’s taste having International health
standard. It is found in different flavor as well as
Packing Size
25 gms Sachet
320 ml can
Features:
a) Good Quality
b) Easy Availability
i) Advertising
Hypothesis
No 23 41.82%
Total 55 100%