Professional Documents
Culture Documents
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The Foundation: From ideation to execution,
the social media planning road map;
2
The shift from social media “for the heck of it” to social media
with purpose
3
Social media marketing planning is very similar to marketing
planning in general
Execution Execution
Planning
Results
4
Example: goals, strategies &tactical focus matrix
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12/07/21
The 5 key ingredients
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Conversation
Social engagement
involves talking with
people not at people.
7
Trust
Be:
•Genuine and friendly
•Informative
•An expert in your field
•Appreciative
•Confident
Don’t be:
•Just a friend
•Just a copycat
•Just a social media “expert”
•Entitled
•Cocky
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Persistency
9
Evaluation
10
Evolution
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The 6th (bonus) ingredient – The Get-it-Done Routine
12
Translating the Data into Dollars - Measuring
Social Media Success
13
What is ROI in Social Media?
14
Establish a data framework
15
Evaluate results
Compare the “Before” and “After”:
• Overlay time graphs and look for patterns
Facebook
promo Twitter
promo
Woohoo! It’s
working, let’s do
more of this!
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Mana Ionescu, Lightspan Digital
17
Thank You
Visit
www.omicertified.com
for more information
Follow us on @OMInstitute
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