Presentation ON

“SALES PROMOTION”
COMPANY-:

“Hindustan Unilever Limited”

Submitted to: Sunita Presented by : Gaurav

chaudhary kumar
 Introduction
• Sales promotion is one of the four aspects of
promotional mix. Sale promotion consists of
short term incentives to encourage purchase
or sales of a product or services.
• Sales promotion is any initiative undertaken
by an organisation to promote an increase in
sales, usage or trial of a product or service.
 Sales promotion Activities
• (a) Buy-One-Get-One-Free (BOGOF) - which is an example
of a self-liquidating promotion.
• (b) Customer Relationship Management (CRM)
-incentives such as bonus points or money off coupons.
• (c) New media - Company provides discount to the
customer for the promotion of the sale.
• (h)  Free samples- Use free samples of product.
• (i) Vouchers and coupons- Seen in newspapers and
magazines, on packs.
• (j) Competitions and prize draws- In newspapers,
magazines, on the TV and radio, on The Internet, and on
packs.
 Company profile

HUL early known as Hindustan Lever Limited which was formed in 1933 as Lever
Brothers India Limited.

 Some of its brands include :Kwality Wall's ice cream, Lifeboy, Lux, Breeze, Liril,
Hamam, Pureit Water Purifier, Lipton tea, Brooke Bond tea, Bru Coffee.
 
 Headquartered in Mumbai,
 
 HUL is the market leader in Indian products such as tea, soaps, detergents etc.


The company’s statement of corporate purpose is
to “meet the everyday needs of people,
everywhere.
 The company was renamed in late June
2007 to "Hindustan Unilever Limited“, to
provide the optimum balance between
maintaining heritage of the company and
future benefits.
 Sales promotion Technique
• Advertising specialities

• Price packs

• Discount

• Premium
THANK YOU