A STUDY ON THE VARIOUS EMPLOYEE

WELFARE SCHEMES IN HUL

SUBMITTED BY : JANHVI
BANKHWAL
COMPANY PROFILE
• Hindustan Unilever limited (HUL) is a consumer goods
company headquartered in Mumbai, India. It is a subsidiary of
Unilever, a British company. Its products include foods,
beverages, cleaning agents, personal care products, water
purifiers and other fast moving consumer goods.
•  HUL was established in 1931 as Hindustan Vanaspati
Manufacturing Corporation and following a merger of
constituent groups in 1956, it was renamed in June 2007 as
Hindustan Unilever Limited. Hindustan Unilever portfolio had
44 product brands in 14 categories.
OBJECTIVE OF STUDY

 
• The main objective of this project is to find, what the steps
Hindustan Unilever LTD are, is adapting to lead the market
and what employee welfare schemes are there which
differentiate itself from its competition.
• What is the steps company is utilizing to find current trend
in the market.
• To study various brands of HUL.
• To study the competitive brands in the market, of home care
products, food brands, personal care products.
• SWOT analysis.
• To study various marketing strategies of HUL.
RESEARCH METHODOLOGY

• There is large no. of FMCG companies in the market, to find the defining
strategies used, the methodology used is interview and survey method.
• Data Collection Method:
• For this research study. Primary data as well as secondary data was
collected
• Primary Data has been collected through personal contact. For this
purpose both questionnaire and one-on-one interview was considered
with the consumers, shop owners and distributors & suppliers of the
company.
• Secondary data has collected from magazines. Newspaper, company
literature and websites.
• Data analysis:
• Analyzing codes to each question were awarded. Thereafter which awes
written and then analyzed
EMPLOYEE SCHEMES IN HUL
• At the heart of our business
We know that when people are healthy and well, and
living their life’s ‘purpose’, they are able to contribute
more – whether that’s to their families, their work or
society at large. We want to promote a positive
environment in our workplaces, to support people’s
physical, mental and emotional wellbeing, as well as to
help them fulfill their individual purpose. By empowering
our employees to be the best version of themselves, we
help them, and our business, to thrive.
 Our Wellbeing Framework is at the heart of our business,
underpinning everything we do to support our employees’
health and wellbeing:
 
• Physical – Looking after our health, fitness, diet, sleep and
energy levels so we approach challenges with zeal
• Purposeful – Identifying what really matters to us and
connecting to that as much as possible in all we do
• Mental – Managing our mental choices and reactions to
distractions, pressures, challenges and adversity
• Emotional – Finding ways to feel positive and confidently
face the challenges life throws at us.
• We’re bringing purpose to work

It makes sense that if we want to build a purposeful

business with purposeful brands, we need to encourage
our people to bring their purpose to work. So we
developed the ‘Discover your Purpose’ workshop to give
people the opportunity to identify their personal purpose,
and put it at the heart of their development and career.
We’ve seen that people who bring their personal purpose
to the workplace also feel engaged and positive about
their wellbeing and their development at Unilever. And so
far, we’ve helped more than 54,000 of our people to
discover their individual purpose.
• Breaking the stigma of mental health

To create a workplace that supports mental health, our approach

focuses on:

• Culture – Empowering our people through education and raising

awareness of mental health, addressing stigma and making mental
health conversations commonplace, on a par with physical health.
• Leadership – Building awareness and capability on mental health
support, while encouraging role modeling.
• Prevention – Providing access to self-help tools for individuals and
teams, including information from experts and lifelong learning.
• Support – Enabling a strong foundation of anytime, anywhere
access to expert mental health support and the ability to have
mental health conversations with peers.
 
SWOT ANALYSIS
 
STRENGTHS

• Hindustan Unilever limited (HUL) is India’s largest fast moving consumer

goods company, touching the lives of two out of three Indians with 20 distinct
categories in Home & Personal care products and foods & beverages.
• Due to its long presence in India – has deep penetration – 20 consumer
products category, over 15000 employees, including over 1300 managers, is
to “add vitality to life”.
• The company derives 44.3% of its revenues from soaps and detergents,
26.6% from personal care products, 10.5% from beverages, and the rest from
foods, ice creams, exports, and other products.
• Low cost of production due to economic of scale. That means higher profits
and/ or more competitors. Better market penetration.
• HUL is also one of the country’s largest exporters; it has been recognized as a
golden super star trading house by the government of India.
 WEAKNESS
 
• Strong competitors and availability of substitute products.
• Low export levels
• High price of some products
• High advertising cost
 

OPPORTUNITIES
 
• Increasing per capita national income resulting in higher disposable income.
• Growing middle class and growing urban population.
• Increasing departmental stores concept.
• Globalization.
 
THREATS
• HUL’S tea business has declined marginally, reason is that,
cost pressure is likely due to rising crude and freight costs.
• Tax and regulatory structure.
• Mimic of brands.
• Removal of import restrictions resulting in replacing of
domestic brands.
• Temporary slowdown in economy can have an impact on
FMCG in industry.
FINDINGS

• The networks Of the NIRMA are also good.

• In terms of timely delivery Hindustan Unilever ltd prefer most Of the dealers
because it has own company depot. As a result timely delivery is possible.
• In spontaneously all the knows the Hindustan Unilever ltd. With it there other
companies like; wheel, Ghadi, Arial, etc.
• It was great to see the plant and machinery operating automatically. The
management and working environment of this unit is favorable.
• In the category of top of mind Hindustan Unilever ltd got the rank in top five in
detergent production companies.
• Company should increase its production strength because there is more demand
in the market for Hindustan Unilever ltd soap and detergent.
• Company should give different offer to the consumer to attract them.
• Company should launch more attractive shaped soaps and different colored
detergent. So consumer can not switch to other company.
RECOMMENDATION AND SUGGESTIONS

• As it is obvious from the study the products of HUL have approached the high
water mark of sale in the global consumer market. However. there are genuine
reasons to observe that they have yet to attain the cutting edge status on many
counts. In this regard a few suggestions can be made to give the required boost to
the marketing prospects Of HUL products. These can be summed up as follows:
• An attempt should be made by HUL management to tap all the potentials offered
by the global market by devoting a more substantial, efficient and better equipped
resource base. This task can be accomplished in the first place by implementing a
stronger and more ending distribution channel for various products so that even
those sections of consumers who are not accessible so easily, can be covered with
greater ease.
• Efficient infrastructural base coupled with better and comprehensive advertising
strategies should be resorted to; though HUL is presently surfing head of others
on the path of taking some great initiatives it should be more concerned about it
for the purpose of corporate image building.