C1.1a TWO SERVICE LINESVANSYS is designed to serve two basic VTI service lines. 'Video-Mart' in public sites and 'VAN' in the home andsmall business, delivering a synchronized mix of audio, text, graphics, and video through both service lines.VANSYS also provides production and billing services for VTI or external Information Provider staffs.C1.1a1 'VideoMart' Public Site Service'VideoMart' is an advertising/merchandising tool for the public sector to provide merchandising and communityinformation in public sites with heavy pedestrian traffic such as shopping malls, department stores,airports, etc. Installations are housed in manned kiosks or 'Info Stations' and include two basic elements.a billboard service and a touchecreen service.BILLBOARD SERVICE: The billboard service is a 'broadcast' medium consisting of overhead tvprojectors or monitors that display a continuous cycle of high-resolution color ads for passing shoppers.Billboards are positioned in the towers of the kiosks, normally facing each of four directions. The bill-boardcycle, consisting of a defined loop of 60 10-second NAPLPS pages, is maintained and updated remotelyfrom the VTI central office.TOUCHSCREEN SERVICE The touchecreen service is a 'narrowcast' medium consisting of tv-liketerminals with touch-sensitive screens which shoppers touch within labeled 'boxes' to access a tree-structured database of alphanumeric and NAPLPS formatted pages. Attached printers provide hard copycoupons, maps, etc., upon touch-request.C1.1a2 'VAN' Residential Service
'VAN' is a locally-focused residential service that
bundles' Bank-at-home and Shop-at-Hometransactional services with community informational, interactive, and gateway services.
'VAN' offers a wide variety of active videotex applications via either a wideband cable system or a telephonesystem or a hybrid combination of the two.C1.2 DESIGN OBJECTIVESVANSYS hue four primary design objectives: 1) that it be cost effective in all three phases of operation, 2) that itprovide universal accessibility, 3) that it enable efficient gateway services, and 4) that it be 'friendly' to the user.Cost-Effective Services: VANSYS must be cost effective during initial phases, when VTI services are limited andsimple, as well as when services are expanded and complex. It must there-fore be capable of incrementallyincreasing its capacity to respond to expanded service requests with minimal turn-around de-lays whether servicingfrom a VTI database or foreign processing environment.Universal Accessibility: VANSYS must be compatible with evolving protocol standards and de facto standards, andwith various versions within these standards, to assure connectivity with other processing environments.Gateway Switching: VANSYS must be capable of transparently gatewaying to the appropriate database to accessrequested in-formation while maintaining minimal turn-around delays. Switching services must function efficiently withthe operating system to assure sensitive scheduling.Friendly Services: VANSYS must provide services that are easy for the non-technical user to understand and useand which add time, cost, and place convenience to daily living.VANSYS meets these objectives with the following features:Cost-Effective Services