Maruti Suzuki India

Private Limited.

PRABHU.G NSB,BANGALORE
 INTRODUCTION
 Maruti Udyog limited established in 1981.
 First production commenced in 1983 Gurgaon, India

 Competed to Hindustan motors by launching Maruti 800 in

1984.
 On 17th September,2001 Maruti Udyog was renamed to
Maruti Suzuki India Limited.
 It is subsidiary of Suzuki Motor Corporation of Japan.

 Maruti has more than 5 million satisfied customers in India

ABOUT…
 Maruti has a network of 391 sales outlets across 230
cities all over India.
 The service network covers 1,113 towns and cities,
bolstered by 2,142 authorized service outlets
 The company's change in strategy and emphasis on
developing effective marketing communications was
their highlights.
 Chairman : Mr. R. C Bhargava
 CEO : Shinzo Nakanishi
BRANDS OF MARUTI SUZUKI PVT.
LTD.
 Historious car is Maruti 800
 Maruti 800 - Launched 1983 - Largest selling car in India, until
2004 - cheapest car in India. (P)
“Change ur life”
 Omni – 1984, 2 Face-Lifts(P) “Fits all”

 Gypsy – 1985 (P) “King”

 Wagon-R – 1999, 2 Face-Lifts.(P)”For the smtr race”

 Alto – 2000, Currently the largest selling car in India. 1 Face-Lift.

(P) “Lets go”
 Versa(2003-) (P) “The joy for travelling together”

 Zen Estilo(2005-) (P) “ Shape ur world”

 Swift 1 very small face-lift(2005) (P & D) you’re the fuel

BRANDS…

 Maruti Suzuki SX4 (May 2007- ) (P & D) “Men are back”

 Suzuki Grand Vitara Sports Utility Vehicle - July 2007.

Imported(P) “Play it your way”

 Maruti DZiRE Sedan Version of swift - March 2008

(P & D) “The heart car”

 Suzuki Alto (Sold in India as the Maruti A-Star) Launched
in 2008 December. “Stop @ nothing”
Models of 2009
 Suzuki Splash
 Ritz “Live the Moment”  
CAR MODELS

M 800 1984

OMNI GYPSY
CONT…

BALENO
CONT…..

ZEN ESTILO
VERSA
CONT…..

DIZIRE
ATTRACTING CUSTOMERS BY…

 Three compact car models - Alto, WagonR, and Zen --

competing with Hyundai Santro, Tata Indica, and Fiat
Palio.
 In 2003,to attract customers Maruti launched novel
offers like "Change Your Life" campaign.
 It also offered vehicle insurance for just

-‘Rupee One only‘

 THEIR PRIDE
 The sales figure in 1993 reached up to 1,96,820 vehicles.
 The company produced one million vehicles in March
1994.
-“The first Indian Company to cross this milestone”.
 Maruti Suzuki, has sold 7,64,842 vehicles in 2007-08, an
increase of 13.3% compared to 6,74,924 vehicles sold in
2006-07.
 Their sales in the domestic market during march 2008 is
64,421 units.
 Wagon R and Zen were ranked first and third in the
premium compact segment.
 STRATEGY OF “WINNING”
 Maruti is clearly an “employer of choice” for automotive
engineers and young managers from across the country.
Nearly 75,000 .
 People are employed directly by Maruti and its partners.

 Maruti Suzuki sales is 75,109 vehicles in June 2009.

This is the highest ever monthly export volume in the
company's history.
 The company had sold a total of 61,247 vehicles in June
2008.
 Maruti’s turnover rose 14.28 percent to Rs.21,453.86
crore last fiscal from Rs.18,773.27 crore the year before.
WHY DO CUSTOMER LIKES MARUTI?
 Maruti ranked highest in customer satisfaction with
after-sales service.

 True value
 Driving school
 Authorized service
station
 Insurance (2OO2)
 Genuine accessories
 STRENGTHS
 Distributor network brand loyalty, Japan technology and
Service distribution
 After sales service

 Cost-effective

 Low maintenance

 Indian middle-class

 Low price,

 High fuel efficiency,

 WEAKNESSES

 Low Resale value

 Low engine capacity.
OPPORTUNITY

 High end car segment

 Overseas market
 Improve handling
 Add extra features to small segment cars
 Attracting youth
 Export small cars
YET ANOTHER UNBEATABLE PRIDE IS…

India's Corps of Military Police

personnel patrolling the Wagah border
crossing in the Punjab in a Muruti Gypsy.
Threats
 Fuel price
 Foreign brands

 Price high of raw material

 Small car competition

Key competitors
 Tata Motors
 Hyundai

 Ford

 FIAT

 General Motors

 Honda
 FUTURE PLAN
Fourth assembly plant will be scaled up to produce 3,00,000
cars a year by 2010.

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