Industry Analysis Report

on

FOOD PROCESSING INDUSTRY IN INDIA

Submitted By

V RAMA KRISHNA
Roll No. 08 032E 0030

SCHOOL OF MANAGEMENT STUDIES

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY

HYDERABAD

Kukatpally, Hyderabad – 500 085, A.P., India

 DECLARATION

I, V Rama Krishna, pursuing M.B.A (PTPG) V Semester at School of

Management Studies, Jawaharlal Nehru Technological University
Hyderabad, Kukatpally, Hyderabad hereby declare that the industry
analysis report entitled Food Processing Industry in India
submitted by me in partial fulfillment for award of Master of
Business Administration is an original work.

Station: Hyderabad V Rama Krishna

Roll No. 08 032E 0030
Date: 15.11.2010 MBA V semester
SMS, JNTU.
KUKATPALLY, HYD.
 CERTIFICATE

This is to certify that V Rama Krishna, Roll No.08032E0030 is a

part-time student of S M S, JNTUH and the Industry Analysis Report
submitted by him entitled Food Processing Industry in India is his
original work and is not submitted to any other university other than
JNTU. This project has been carried out under my guidance.

Dr. Sudhir Reddy

Place: Hyderabad Associate Professor
School of Management Studies
Date: 15.11. 2010 JNTUH, Kukatpally,
Hyderabad
 ACCREDITED BY

NAAC WITH

A
GRADE

SCHOOL OF MANAGEMENT STUDIES

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY

HYDERABAD

CERTIFICATE

This is to certify that V Rama Krishna, Roll No.08032E0030 is

student of SMS, JNTU and the Industry Analysis Report titled “Food

Processing Industry in India” done by him is original work and is

not submitted to any other university other than JNTUH.

Dr. Aryasree
Place : HYDERABAD
Director
School of Management Studies
Date: 15.11.2010
JNTUH, Kukatpally, Hyderabad
 ACKNOWLEDGEMENT

I would like to take this opportunity in expressing my gratitude

to Sri Dr. Sudhir Reddy for providing me support in writing this report.
The shortcomings or limitations of the report or errors continued
there in, remains my responsibility.

Station: Hyderabad V Rama Krishna,

Roll No. 08032E0032
MBA PTPG V Semester
SMS, JNTUH.
 Table of Contents

Chapter
Chapter Title Page No.

I Preface 1
II Executive Summary 3
III Introduction of FPI 5
IV Overview of Global FPI 8

V Indian FPI 10
VI Market Overview 22

VII Indian FP Companies Profile 26

VIII Regulation & Control 43

IX India’s Import and Export Scenario 46

X Porters Five Forces Indian FP Analysis 48

XI SWOT Analysis 62

XII Segment Wise Attractiveness 66

XIII 2010 latest updates 75

XIV Critical Key success factor for FPI 86

XV Vision, Strategy and Action Plan 89

XVI Bibliography 102

Details of Contents

Chapter Chapter Title Page No.

I Preface

II Executive Summary

III Introduction of FPI

IV Overview of Global FPI

V Indian FPI
(i) Present & Future prospects of FPI
(ii) Industry Sub-segment
Fruits & Vegetables
Milk & Milk Products
Meat & Poultry
Marine Products
Grain Processing
Beer & Alcoholic Beverages
(iii) Consumer Goods
Packaged/ Convenience Foods
Cocoa Products
Soft Drinks
(iv) Constraints & Drivers of Growth

VI Market Overview

VII Indian FP Companies Profile

(i) Heritage Food(India) Pvt Ltd
(ii) Nestle India Pvt Ltd
(iii) Britannia Industries Ltd (BIL)
VIII Regulation & Control
(i) Policy Initiatives
(ii) Regulation & Control
(iii) Fiscal Policy & Taxation
(iv) Export Promotion
IX India’s Import and Export Scenario
X Porters Five Forces Indian FP Analysis
XI SWOT Analysis
XII Segment Wise Attractiveness
(i) Mass Market basic foods
 (a) Fruits & Vegetables Segment
(b) Meat, Poultry & Fisheries
Segment
(c) Value added products, Dairy &
Bakery
(a) Niche Markets Foods
(ii) Related & Supporting Industries
(iii) Investments Required in FPI
XIII 2010 latest updates
XIV Critical Key success factor for FPI
XV Vision, Strategy and Action Plan
XVI Bibliography
 A

Detail Study of

Indian Food Processing Industry

Submitted By:
V Rama Krishna (Roll No. 30)