Prestige Institute of Management and Research, Indore

(An Autonomous Institution Established in 1994, Accredited with Grade ‘A++’

NAAC(UGC) ISO 9001: 2008Certified Institute, AICTE / UGC Approved Programs
affiliated to DAVV, Indore)

(Batch 2021 – 2023)

Summer Internship Project Report on“Retail Operation at Lifestyle

International Pvt. Ltd. (Max Retail Division)”

Faculty Mentor: Submitted By:

Dr Pooja Shukla Kshitij Kaundilya
APR IInd Semester, Sec. - A
Scholar No. 1121514418
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STUDENT DECLARATION

I, Kshitij Kaundilya hereby declare that the presented Summer Internship Project Report titled
Retail Operations at Lifestyle International Pvt.Ltd. (Max Retail Division) is uniquely prepared
by me after the completion of 60 days’ work at Max Treasure Island Store, Indore of Lifestyle
International Pvt. Ltd.

I also confirm that the report is prepared only for my academic requirement and not for any
other purpose. It must not be used with the interest of opposite party of the corporation.

I also hereby declare that I have read and understood the evaluation method of Summer
Internship

Project.

Kshitij Kaundilya

(MBA APR II Semester, Section A)

Scholar No. 1121514418

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CERTIFICATE OF INTERNSHIP
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CERTIFICATE

This is to certify that Kshitij Kaundilya the student of Master of Business Administration
program of Prestige Institute of Management and Research, Indore has completed Summer
Internship Project Report “Retail Operations at Lifestyle International Pvt. Ltd. (Max Retail
Division)” under my guidance and supervision. As per my knowledge the work carried out by
him is original and genuine.

I wish further success to him.

Dr. Pooja Shukla

Prestige Institute of Management and Research

Indore
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Acknowledgement

I take this opportunity to express my profound gratitude and deep regards to my mentor Dr.
Pooja Shukla whose contribution in stimulating suggestions and constant encouragement,
helped me in completion of my project.

Furthermore, I would also like to acknowledge with much appreciation the crucial role of
MAM who provided us an opportunity to get a lot of experience through our internship projects
and guided us throughout.

With this I would also like to acknowledge the staff of the organization who helped me to do
proper research and helped us to complete our project.

Last but not the least many thanks to our institute and all the faculty members for guiding us
throughout our study and helping us in reaching our goals.

Kshitij Kaundilya

(MBA APR II Semester, Section A)

Scholar No. 1121514418

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CONTENTS
S. No. Page No.

1. Chapter 1: About the Industry / Sector 1-8

2. Chapter 2: About the Organization 9-14

2.1 History of the organization and objective
2.2 organization structure

3. Chapter 3: Departmental Description: 15-17

3.1 Finance Department
3.2 Personnel Department or Human Resource Department
3.3 Marketing Department
3.4 Commercial Department

4. Chapter 4: Strengths and Weakness of the organization 18

4.1 Strength of the organization
4.2 Weakness of the organization

5. Chapter 5: Learning and Weekly overview of internship 19-31

activities
5.1 Learning form Internship
5.2 Weekly Overview

6. Chapter 6: Conclusion and Suggestion 32

Appendices and References 33

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Chapter 1: About the Industry.

The retail sector in India is one of the fastest growing on the planet. Forrester Exploration
estimates that India's retail market will be worth US$600 billion in 2020, with basic food
items. Retail, worth 608 billion dollars. According to projections, the market will reach US$
1.3 trillion by 2024: India is ranked 63rd. India is a member of the global bank's Working
Together 2020 distribution. ranked 73rd in the Business-to-Customer (B2C) Internet Business
Record 2019 of the United Nations Conference on Trade and Development. The immediate-
sale sector in India recorded Deals of US$ 2.47 billion are made every year in 2019, improving
its position from 19 the year before to 15. India is the world's fifth-largest and most popular
retail market. When it comes to the accessibility of retail locations per people, the country is
among the highest on the planet. India's retail sector is seeing tremendous growth, with retail
development taking place in important metropolitan centers, metros, as well as level II and III
urban districts. Sound financial development, changing segment profiles, growing disposable
income, urbanization, and shifting consumer preferences and inclinations are a few of the
factors influencing growth in the Indian coordinated retail market.

According to estimates, the Indian online staple industry would close sales of around Rs.
22,500 crore ($3.19 billion) in 2020, a significant increase of 76% from the previous year.

India Evaluations and Exploration (Ind-Ra) predicts that domestic coordinated food and staple
merchants would increase by 10% YoY in FY22, with coordinated shops and online
businesses expected to profit from the ongoing demand for fundamentals.

India's population is embracing internet shopping in a big way. India's internet business sector
must grow by 84% to US$ 111 billion by 2024, led by flexible shopping, which is expected
to grow at a rate of 21% per year over the next four years. The most popular online payment
methods in 2020 were electronic wallets (40%) followed by Mastercard (15%) and debit cards
(15%).
According to data provided by the Service of Measurements and Program Execution (MoSPI),
India's CPI-based Purchaser Value List (retail) growth slowed to 4.2% in April 2021 from
5.5% in Walk 2021.
Major Market announced a 2-hour conveyance guarantee service in Walk 2021 and has
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already started offering it in Delhi NCR, Mumbai, and Bengaluru. Major Market also
announced a foray into the moment home conveyance service.

Flipkart expanded its hyperlocal delivery service Fast to six additional cities in April 2021,
including Delhi, Gurugram, Ghaziabad, Noida, Hyderabad, and Pune, as demand for basic
goods on online marketplaces soared amid the pandemic's second wave of arrivals.

With a y-o-y growth of 1.6% in the July-September 2020 quarter, the FMCG industry showed
signs of recovery after experiencing an extreme decline of 19% in the January-Walk 2020
quarter. The growth observed in the fast-moving consumer goods (FMCG) sector was also a
reflection of inspiration noted in the overall macroeconomic environment during the period
of economy opening and facilitation of lockdown restrictions.

By 2025, India is anticipated to rank third in the globe in terms of consumer spending, with a
consumption of Rs. 27.95 lakh crore (US$ 400 billion). The Indian retail business has
benefited from growing backing from unknown private players. India is used as a sourcing
base by major retail businesses because of its high value intensity. Global retailers including
Walmart, Hole, Tesco, and JC Penney are increasing their sourcing from India and switching
from using outside purchasing offices to setting up their own fully owned/fully supervised
sourcing and purchasing offices in India.

The Indian government has made adjustments to encourage Unknown Direct Speculation
(FDI) in the retail sector. 51% FDI in multi-brand has received the public authority's
approval.100% FDI in single-brand retail is allowed under the Program, which is relied upon
for retail to increase the ease of collaboration and establish plans in India that would allow
Online commerce receives 100% FDI. The total amount of FDI inflows into the retail sector
stayed at US$ 3.44 between April 2000 and December 2020, $1 trillion. India's retail industry
made 6.2 billion US dollars in 2020, from various private value and investment assets.
According to Red Seer's Ground Zero Series findings, the retail sector must recover 80% of
pre-Coronavirus earnings (a sum of US$ 780 billion) by the end of 2020.

India will become a perfect market for fashion retailers thanks to a sizable young adult 9
customer base, rising discretionary cashflow, and looser FDI regulations.
In local shops, a lot of financial companies are competing for customers. Other fintech
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companies, like Pay Nearby, Phonepe, BharatPe, and MS wipe, provided various services for
small shops, enabling better electronic payments and delivery options at these stores. For
instance, Amazon worked with adjacent retailers to create a platform on its Amazon
commercial center for many small shops and providers. While having its own network of 28
"best-estimated" stores that serve nearby stores across the country, Walmart.

An innovative B2B commercial hub, Flipkart Discount, stated strengthening its commitment
to the growth and success of Kirana’s and MSMEs by strengthening the network of its stores
and expanding job opportunities. The Indian internet companies Flipkart, Amazon, Myntra,
and Snapdeal collectively sold goods for US$ 3.1 billion during the online holiday in October
2020. During the peak shopping season in October and November 2020, online sales reached
a record high, with 53% of all transactions involving cell phones.
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Chapter 2: About the Organization

2.1 History of the organization and objective:

Early in 2004 Max was introduced in the Middle East. The company has grown over the last
11 years to become the most valued fashion brand in the area. There are already more than 300
stores in 16 nations. Saudi Arabia, Kuwait, Jordan, Bahrain, Qatar, Oman, Turkey, Lebanon,
Egypt, Yemen, Sudan, Nigeria, Libya, and Tanzania are among the countries that are
represented. In India, Max opened its first location in 2006. A group of internal designers work
with a very strong internal own brand as part of the business concept.

Each year, it intends to open 30 new stores throughout India. 18 2.2 Businesses With just one
store in Bahrain when it was founded in 1973, Landmark Group has grown to become one of
the most significant and prosperous retail companies in the Middle East.

In the Gulf Cooperation Council, Jordan, India, Egypt, Turkey, Lebanon, Kenya, Sudan,
Jordan, and Yemen, the group is a diversified multinational retail organization committed to
encouraging entrepreneurship and continuously delivering great value. Pakistan as well. The
company employs more than 45,000 people.

The Landmark Group, with headquarters in Dubai, has an international value fashion brand
called MAX With nearly 400 outlets in 16 countries and regions, Max was founded in the
United Arab Emirates in 2004 and has since grown to be the most significant fashion brand in
India and, by extension, the Middle East. Max offers consumers a full solution to suit all of
their apparel needs. Shoes and accessories are required.

A part of Lifestyle International (P) Ltd. called MAX India introduced the idea of practical
fashion to the nation and offers discerning customers a wide selection of high-quality and
fashionable products from across the world. It provides attire, accessories, and footwear in line
with the most recent fashion trends at competitive prices, making it accessible to a large number
of people. Max has a variety of ambitions for this season and his own line of house-designed
tag products.

Every season, Max will introduce a number of brand-new international styles created especially
for the Indian market. Each season, the company adjusts to the shifting demands of the
consumer, introducing new patterns, styles, and fabrics. In India, MAX was founded in 2006,
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and its initial location was in Indore. Max currently employs more than 10,000 people and has
about 350 outlets across 150 locations.

The ambience of the store offers a diverse shopping experience, which makes shopping for the
entire family a true delight. In order to draw consumers into the store, Max concentrates on
creating powerful visual effects. The layout of these stores makes it simple for clients to browse
through the many categories and find the goods they're looking for.

Modern middle-class families and young professional couples in the 25–35 age range are
primarily Max India's target market. Max also has a target audience of teenagers and college
students in the 18 to 24 age range because it portrays itself as a youth brand.

19 Through brand initiatives like Max Fashion Icon, Max is reaching consumers in secondary
cities focuses on serving the urban cool youth, and Max Little Icon, which appeals to the market
that values families. with Landmark Rewards In a cutting-edge loyalty program has more than
3.8 million clients as members, making it one of the largest best loyalty programs in India that
offer their clients exclusive advantages and benefits. Help Landmark Group's devoted clients
receive better value each time they make a purchase stores.

In addition to leaving his mark in Mumbai, Delhi/NCR, Bangalore, Chennai, Kolkata,

Hyderabad, Pune, Bhopal, Indore, Kochi, Lucknow, Bhubaneswar, Jaipur, Jabalpur, Nagpur,
Raipur, Surat, Vadodara, Gangtok, Ranchi, Siliguri, Agra, Chandigarh, Dehradun, Varanasi,
Calicut, Coimbatore, Hubli, Kannur, Madura by the end of the year, the brand hopes to have
120 locations.
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2.3 Organization Structure

The hierarchy and many roles within a retail organisation are laid out in the retail organisation
structure. This outlines each function's leaders and the teams that answer to them.

Source- https://www.retaildogma.com/retail-organization-structure/

The CEO or President of the company sits at the top of the retail hierarchy, and the executive
team answers to him or her.

Explanation of the Organization Structure

Chief Operating Officer (COO)

Responsible for all operational functions at stores and warehouses. The operations team will
handle day-to-day running of stores and warehouses at different regions where the retail
organization exists.

This includes:
• Store operations management
• Store sales management
• Warehouse operations management
• Inventory management
• Deliveries between stores and warehouse
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An Area or District Manager often oversees three to five stores, reporting to the area's
operations manager. The Area Managers hire and supervise the Store Managers.

Chief Commercial Officer (CCO)

Responsible for all the commercial aspects of the retail business.

This includes:
• Buying
• Vendor management
• Merchandising
• Visual merchandising in stores
• Managing the lifecycle of inventory
• Pricing
• Markdowns
The commercial team will include the buyers, merchandise planners, merchandisers, visual
merchandising managers and inventory controllers.

Chief Financial Officer (CFO)

Responsible for all the financial aspects of the business.

This includes:
• Budgeting & planning,
• Financing
• Audit
• Financial reporting.
This team will include finance managers, accountants, auditors and financial controllers.

Chief HR Officer (CHRO)

Responsible for the human resources function at the organization.

This includes:
• Recruitment & Hiring
• Talent management and development
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• Payroll
• Employee benefits
• Employee grievances management
• Company culture
The HR team is usually present centrally at the headquarters, as well as at each region the
company operates in.

Chief Marketing Officer (CMO)

Responsible for all the marketing and creative aspects of the business.

This includes:
• Advertising
• Social media marketing
• SEO
• PPC
• Marketing materials and posters sourcing
• Partnerships
• In-store activations and events.
The marketing team is primarily located at the head office, with small presence in different
regions for marketing operations.
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Organization structure of a Retail Store: -

Source- https://www.retaildogma.com/retail-organization-structure/

The store manager is at the top of the organisational structure at a retail establishment, and
assistant store managers are in charge of the various facets of the store's brand and capabilities.

Brand: everything the customer sees.

This includes

• Visual display
• Sales
• Customer service

Capability: Everything behind the scenes.

This includes

• Admin & communication work

• Banking & cashiers management
• Scheduling
• Shipments receiving and processing

This structure gets more complex for bigger stores, with more hierarchy in management levels.
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Chapter 3: Departmental Description:

3.1 Finance Department

Bookkeepers, accountants, and occasionally tax lawyers who keep track of a company's
financial transactions would be found in this section. Accounting professionals would keep
track of inventory costs, profit margins, and losses. Tax lawyers would manage tax planning to
legally reduce tax loads, help with financial planning, help with navigating intricate tax rules
and laws, and handle disputes before the Internal Revenue Service (IRS). In order to pay
employees their wages, bookkeepers would also do a range of responsibilities, such as printing
checks and monitoring employee hours.
A finance department has specific responsibilities to carry out daily. Its primary functions
include:
1. Accounting
In order to reconcile a company's financial registers and make wise business decisions,
daily account record keeping is a responsibility of the finance department. The unit aids
management in submitting necessary financial data that is helpful in managing finances
by preparing income statements and bookkeeping.

2. Reviewing financial records and reporting

The finance department of a corporation examines economic trends, identifies its future
investments, and develops long-term business plans by examining its financial
accounts. It makes use of and synthesizes data from financial analyses to support
business decisions.

3. Budget preparation and forecasting

The company's budget for the fiscal year is planned and carried out by the finance
department. Additionally, the department carries out research and gathers data that help
with the organization's short- and long-term financial prediction. Planning and making
wise judgments about hiring employees and buying assets—both of which are crucial
to expansion—require the information.
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3.2 Personnel Department or Human Resource Department

Retail HR Manager responsibilities include posting effective job ads on job boards and social
networks, setting up performance evaluation programs and keeping track of important metrics.
• Forecast hiring needs, particularly at peak seasons
• Design and post job ads to attract qualified candidates for in-store junior and
senior positions
• Calculate and report on employee turnover rates (monthly, quarterly and
annually)
• Plan attractive compensation and benefits packages to increase retention
• Onboard and train new hires
• Track key recruiting metrics like cost-per-hire and source of hire
• Manage payroll considering overtime, flexible schedules and seasonal
employment
• Train team leaders on performance evaluation techniques
• Liaise with college career offices to inform graduates about internships and
junior positions
• Use social networks to showcase our company culture and build a strong
employer brand
• Maintain physical and digital employee records

The retail industry's realities and quick growth present a special challenge for the HR
department. At Lifestyle International Pvt. Ltd. (MAX retail division). HR initiatives and
program have to be designed to ensure employee retention in a high-attrition business,
employee development in a field with a talent shortage, and ongoing practice evolution to
support the organization's rapid growth.
MAX retail division has been growing at a phenomenal rate and the HR activities and programs
have been enablers in this growth. From being just a 2700 crore company in 2011-12, the
company is now a 6000+ crore growing at a rate of over 25% CAGR. This growth has been
supported by the HR function both in manpower planning as well as people development and
engagement, while the headcount has grown by just 73%, the turnover of the company has
grown by over 140%.
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3.2 Marketing Department

MAX Retail marketing pertains to the strategies and tactics that retailers use to attract
customers and drive sales. Retail marketing has 4 key components, also known as the “4 Ps”:
Product, Price, Place, and Promotion.
▪ Product. First is the Product, which is the physical item that’s being sold.
▪ Price. The second is Price, which refers to the pricing strategy that the merchant
uses to sell the item.
▪ Place. Third is “Place” which refers to the location or platform used to sell
products.
▪ Promotion. Finally, there’s Promotion, which is what the retailer does to get the
word out and entice sales.

MAX successfully executing their retail marketing strategies requires a solid handle
on the 4 Ps. Tracking these components and ensuring that they’re all working together
is essential to any marketing initiative.

3.3 Commercial Department:

• Find possibilities to grow the company, such as through alliances, mergers, and
new markets.
• Examine sales, marketing, financial, and other information to learn how to
maximize growth and enhance performance.
• With the assistance of the pertinent departments, create precise and consistent
bids.
• Maintain enduring and fruitful connections with current clientele
• oversee daily operations, including contract negotiations, planning for
production, and training and development of employees.
• Determine the risks associated with new efforts, make sure deadlines are met,
and be prepared to deal with unforeseen circumstances
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Chapter 4: SWOT of the organization

Strengths, Weaknesses, Opportunities, and Threats are acronyms for a SWOT analysis. It is a
strategy for systematically planning and assessing these four components of a project or
company activity. A SWOT analysis can be performed on a person, company, product, place,
industry, or other entity.

• STRENGTHS

• Value for money

• Diversity under one roof
• Easy return policy
• Large number of loyal customers
• WEAKNESS

• Customer service
• Store operations
• Advertising and lack of promotion
• OPPORTUNITIES

• Urban untapped and rural population

• Strategic alliances and e-commerce mergers.
• Can introduce better loyalty programs
• THREATS

• Competitors in multi-brand stores.

Example: Pantaloons, Shoppers Stop.
• Quality parameters.
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Chapter 5: Learning and Weekly overview of internship activities

5.1 Learning form Internship
In this internship I have learned Max retail operation area works for clothing items like
western wear sets, ethnic wear sets, children’s wear sets, men’s wear sets, and footwear. I
have observed that the total products are arranged at the Max Retail Treasure Island Mall in
Indore in accordance with client needs and the plan of the product promotion and marketing
Department.
Here is some basic learning that I have learned: -
1.Visual Merchandising: - In visual marketing I observed how to display the products
that uses floor designs, variety, lighting, presentations, innovation, and other elements to
attract customers' attention, and the stated goal is to use the store area to generate more sales.
I have seen the visual merchandising team that they are arranging the products in such manner
It urges individuals to come into the store, and can assist with directing them in tracking down
the right item for their requirements.
2. Planogram: - I observed that everything is set by upper management, In max there is
book called planogram and it is developed by action and plan authority and we have to analysed
the products and have to create the layout of a retail space according to the planogram.
Planograms give special regard to areas at retail locations as well as item placement and
showcases.

Planograms helps to design the store format with boosting the offers and deals going on in
retail store.

4.Max Buddy and Kiosk: - This is very good thing that I saw In max store, that there are
two main marketing strategies employed by the max to connect with customers that is max
buddy and kiosk. There was a bar code, and when customers scanned it, they got surprising
offers life 10% discount on total billing or some surprising vouchers.

Now kiosks, if a consumer likes a product but it isn't available in their size in the shop, we can
order it from the store warehouse and deliver it to them on their address.

5.Reward and Recognition: - I saw in Max retail employees are expected to receive their
daily goal of three bills. The store manager set two slabs of 10k and 15k; if any employee made
more than 10k or 15k in sales, they would receive nice gifts the next day.
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And because of that here is a buzz in the store as everyone wants to win, so they all pay close
attention to the customers and it also helps to the customers to get a good experience and those
gifts include things that they need on a daily basis, like rice, poha, rice, and pulse, and this is
very good step taken by the organization to retain the customer as well as employee.

6. Employee Engagement Activity: - Every month, we interns organise two activities.

Each store receives a process note linked to employee engagement activity and I learned from
this that how all employee shows their talent, and it also help the organization to know more
about their human resource.

Activity-1: DIY Emoji Craft: Express yourself artistically by trying your hand at some emoji
crafts. it can be emoji magnet, emoji card, emoji costume, Emoji wall hanging, door hanger,
emoji coaster, emoji ornaments, emoji photo booth & photo props etc

✓ SM to make two or more teams based on the team size of store

✓ Store Manager to arrange necessary materials required for the activity

✓ Team to prepare the DIY Emoji craft

✓ SM to evaluate and declare winners based on the evaluation criteria and announce winner
at store level.

✓ Winners to be given chocolates from the provided activity budget

Activity 2: Emoji- Riddles To create some fun with the emojis, store managers can plan
emoji riddles based on the interest of the team members. It can be on short phrases, countries
name, songs, movie/web series titles, food items, famous brands etc. multiple teams can be
formed based on the team size to play this. Winning team to be given chocolates from the
activity budget.

On the month of august we interns organise two activities which are

Activity-1: Har Ghar Tiranga Campaign: ‘Har Ghar Tiranga’ is a campaign to bring the
Tiranga (National Fag) home and to hoist it to mark the 75th year of India’s independence. The
idea behind the initiative is to invoke the feeling of patriotism in the hearts of the people and
to promote awareness about the Indian National Flag.
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• Employees can get the national flag & hoist it at their homes from 13th to 15th August •
Bringing the flag home in the 75th year of independence becomes symbolic of an embodiment
of our commitment to nation-building.

• The National Flag shall be made of hand spun and handwoven or machine-made,
cotton/polyester/wool/silk/khadi bunting.

• The Flag can be of any size but the ratio of the length to the height of the National Flag shall
be 3:2.

• Employees can participate in the campaign and get featured on the RAI websites and
Government website created by the Ministry of Culture.

• Employees can also post a 'Selfie with Flag' on the sites: https://harghartiranga.com/

• The logo of ‘Har Ghar Tiranga’ can be downloaded with below given link
https://amritmahotsav.nic.in/downloads.htm

• Every Region to share the best pics/collage of the selfies

Activity 2: “What Independence means to you” Step Guide

• Independence means different things for different people. It is everybody’s personal choice
with this activity we will get to know views of our employees about “what Independence means
to them”

• Employees can share their views on the topic & SM to evaluate and declare winner based on
the relevance & best thought

• SMs to share small video of the winners with their thoughts along with the photos to CHRs

• Winners to be given chocolates from the provided activity budget

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Appendix
Some Common Words and Formulas used in Store

RDC Regional Distribution Centre

GRN Good Received Note

MGRN Manual Good Received Note

SOP Standard Operating Procedure

STN Stock Transfer Note

GC Global Count
PI Perpetual Inventory

PO Purchased Order

BRF Barcode Requisition Form

DSD Direct Store Delivery

EOSS End of Season Sale

LR Lorry Receipt

WPR Weekly Performance Report

LIEF Lifestyle Insurance Education Fund

DSR Daily Sales Report

ACM Average Cash Memo

B/S Basket Size

MTD Month Till Date

YTD Year Till Date

ROS Total Sold Quantity/No. of Days

ACM Total Net Sale/Total No. of Bills
BS Total Sold Quantity/Total No. of Bills

PPV Total Net Sale/Total Sold Quantity

SPF Total Net Sale/Total Area

SPD Total Net Sale/Total No. of Days

Contribution Total Dept. Sale*100/Total Store Sale
Achievement Total Actual Sale/Total Target
Conversion Total No. of Bills/Total No of Footfall
RPC Total Net Sale/Total No. of Footfall
Cover Days Total SOH/ROS
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WEEKLY OVERVIEW
LEARNING AND WEEKLY OVERVIEW OF INTERNSHIP ACTIVITIES
Day Date Work Performed
Friday 01 July 2022 • Introduction
• Store division in 4
departments
• Basic overview of store

Saturday 02 July 2022 • Allotment of departments

• Allotted Kid’s wear
• Understanding the
department.

Sunday 03 July 2022 • Understanding MGD

• Learning about fixtures
• Understanding of big bills.
• Understanding signages.
Monday 04 July 2022 • Introduction to MAX
BUDDY. A mobile based
1st Week

loyalty program to attract

customer with offers.
• Completed 15 MAX
BUDDY scan target.
Tuesday 05 July 2022 Understanding of sub departments.

• Infant children
• New born
• 2-8 Boy / girl
• 8-16 boy/ girl
Wednesday 06 July 2022 • Understanding of KIOSK
sale.
• Understanding about
hierarchy.

Thursday 07 July 2022 • WEEK OFF

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Day Date Work Performed

Friday 08 July 2022 • Understanding the types of

hangers.
• Sizes of hangers.

Saturday 09 July 2022 Types of staff

• Brand staff
• Max staff
• Third party staff.

Sunday 10 July 2022 Understanding of tags

• Hard tag
• Soft tag
• Wi-Fi tag
2nd Week

Monday 11 July 2022 • Understanding of basics

stock and non-basic stock.
• Understanding of season
discount.

Tuesday 12 July 2022 • WEEK OFF

Wednesday 13 July 2022 • Understanding of stock

launch.
• Learned about season
collection.

Thursday 14 July 2022 • Allotment of departments

• Allotted Ethnic’s wear
• Understanding the
department.
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Day Date Work Performed

Friday 15 July 2022 • Team lead

• Stock liquidation

Saturday 16 July 2022 • Team lead

• Stock liquidation

Sunday 17 July 2022 • Team lead

• Stock liquidation

Monday 18 July 2022 Understanding sub department.

•
3rd Week

Occasion wear
• Mix and match
• Fusion wear

Tuesday 19 July 2022 • WEEK OFF

Wednesday 20 July 2022 Interaction with marketing head of

MPCG region and understand
youth festival launched by max.

Thursday 21 July 2022 • Preparation and designing

of employee engagement
activity.
• Drive youth festival on the
floor.
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Day Date Work Performed

Friday 22 July 2022 Employee engagement activity.

Saturday 23 July 2022 Understanding types of bottom

wear.

Sunday 24 July 2022 Understanding of self-checkout.

Monday 25 July 2022 Types of fabric knowledge.

4th Week

• Cotton
• Lycra
• Spandex

Tuesday 26 July 2022 • WEEK OFF

Wednesday 27 July 2022 Product knowledge and product

name.

Thursday 28 July 2022 Understanding the process of

exchanging and gate pass.
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Day Date Work Performed

Friday 29 July 2022 Understanding the lost and found

process.

Saturday 30 July 2022 Understanding of Key

performance Indicator and
formulas

Sunday 31 July 2022 Understanding of:

• Conversion
• Basket size
• Average cash memo
• Sales per day
5th Week

Monday 01 August 2022 • Allotment of departments

• Allotted Western’s wear
• Understanding the
department.

Tuesday 02 August 2022 • WEEK OFF

Wednesday 03 August 2022 Understanding of sub department

• Young
• Denim
• Timeless
• Sports leisure
• Casual
• Sleepwear
• lingerie
Thursday 04 August 2022 Product display product layering
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Day Date Work Performed

Friday 05 August 2022 • understanding store layout

Saturday 06 August 2022 • Arranging stock according

to plan o gram.
• Product display
• Product layering
• Colour blocking

Sunday 07 August 2022 • Inward stock

Monday 08 August 2022 • Arranging stock according

to plan o gram.
5th Week

• Product display
• Product layering
• Colour blocking

Tuesday 09 August 2022 • WEEK OFF

Wednesday 10 August 2022 • Arranging stock according

to plan o gram.
• Product display
• Product layering
• Colour blocking

Thursday 11 August 2022 Telle calling

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Day Date Work Performed

Friday 12 August 2022 Cluster and mannequins

designing.

Saturday 13 August 2022 Understanding of CRM software

"oracle”

Sunday 14 August 2022 Preparation of employee

engagement activity for
Independence Day.

Monday 15 August 2022 • Celebrated Independence

6th Week

Day.
• Organised employee
engagement activity.

Tuesday 16 August 2022 • Allotment of departments

• Allotted Men’s wear
• Understanding the
department.

Wednesday 17 August 2022 Understanding of sub departments

• Street casual
• Everyday casual
• Vintage casual
• Sports leisure
• Occasion wear
Thursday 18 August 2022 Understanding brands and inhouse
brands.
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Day Date Work Performed

Friday 19 August 2022 Understanding of sizes and

alteration.

Saturday 20 August 2022 Reward and Recognition drive.

Sunday 21 August 2022 Product Presentation and sales

tricks.

Monday 22 August 2022 Tele calling

7th Week

Tuesday 23 August 2022 • WEEK OFF

Wednesday 24 August 2022 Inventory session

Thursday 25 August 2022 Inventory session

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Day Date Work Performed

Inventory session

Friday 26 August 2022

Laundry rules

Saturday 27 August 2022

Examined the signages to see if

they had been placed in the
8th Week

appropriate locations or not.

Sunday 28 August 2022

Remind the loyal customer to use

their gift cards before they expire
by giving them a call.

Monday 29 August 2022

Call the loyal customer to remind

them to use their gift cards before
they expire.
Tuesday 30 August 2022

The entire Max Sapna Sangeeta

team organized our farewell.

Wednesday 31 August 2022

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Chapter 6: Conclusion and Suggestion

Conclusion:

According to the aforementioned analysis, I found that overall, the store has a bright future and
that all of the brands are currently and in the near future doing well. In addition, sales of the
store in the upcoming years will also experience significant growth, and there are specific
brands that are available that are suitable for the store and their customer requirements.

Suggestion:

1. Dresses should be arranged in such manner that adequately seen to customers.

2. Proper communication of discounts and offers should be float on floor.

3. All four department’s employees should work in a unity, there should be cross selling
between the departments.

4. Employee need more motivation in terms of salary.

5. Should more focus on size availability

6.There should be more trial rooms available, especially on Saturdays and Sundays when it
will be challenging to handle the crowed.
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Appendices and References:

Getting reward for good performance

https://www.maxfashion.in/in/en/

https://www.ibef.org/industry/retail-india.aspx

https://smallbusiness.chron.com/fashion-merchandising-vs-retail-merchandising-12420.html

https://www.lucidchart.com/blog/what-does-hr-do

https://www.thehartford.com/business-insurance/strategy/creating-marketing-department/role

https://www.educba.com/digital-marketing-roles/

https://www.rasmussen.edu/degrees/business/blog/types-of-marketing-specializations/

https://www.betterteam.com/inventory-manager-job-description

https://resources.workable.com/inventory-manager-job-description