E-business plan

Comparison of two websites and there strategies and

presentation of a new e business plan

Submitted by:-
Akhil nigudkar
Im-2k7-09
MBA(ms)5yrs 7 th
sem
A business plan?
A formal business plan is a detailed document that
usually follows a standard format. Formal business
plans are a necessity for securing outside funding for a
business, including loans and private capital. Formal
business plans include an appendix area that contains
important supporting documents.
Comparison of two matrimonial
websites there marketing
strategies
About shaadi.com
Shaadi.com, the world's oldest and most successful matrimonial
service, has been trusted since 1996 by people all over the world to
help them find their soulmates . Today, hundreds of thousands of
people have met their life partners through our revolutionary
matchmaking service and countless others have made some very
special friends.

Shaadi.com was founded by me in 1996 with one simple objective

- to provide a superior matchmaking experience by expanding the
opportunities available to meet potential life partners. Since then
we have created a world renowned service that has touched the
lives of millions of people all over the world. We have, however,
never rested on our laurels.
 Objectives of shaadi.com
Shaadi.com' objectives are as following -
Understand the needs and concerns of singles all over the
world through tireless research and analysis Provide a
pleasant, satisfying, and superior
matchmaking experience to our customers while
zealously protecting their privacy and securityGive our
customers complete control through easy to use
interfaces and features that can help them identify, filter
and contact potential partners
The above objectives form the 3 pillars upon which 'Team
Shaadi.com' is built.
Vision and Mission
Vision
Our vision is a world where the search for a life-partner is as fulfilling as the
journey with a soul-mate.

 Mission
The mission of Shaadi.com Matrimonials is to provide people with a superior
matchmaking experience by expanding the opportunities available to meet
potential life partners and build fulfilling relationships. We strive to do this
through superior technology, in-depth research, valuable matrimonial content
& services, and above all the highest quality of customer service delivered with
a sense of warmth, understanding, respect, and company spirit.
Business model of shaadi.com
The business model of shaadi.com is B2C and c2c
model .
There are around 501-1000 employees working
daily for the company
with Annual Total Turnover of 10-100 Crore
The website is owned by People Interactive India
(Shaadi.Com)
Sales and promotion strategy of shaadi.com
They have a partnership with twitter and facebook to
offer exciting services to the consumer

Through online advertisements

The Shaadi.com Mobile service is a unique and special

service to find your life-partner using your mobile phone

By sending free matches on email and sms

Budget of shaadi .com
The estimated budget of shaadi .com is around 25
crores /year ,Included website designing, domain
name registration and search engine submission

Maintaining and hosting the site costs around 13

crores
Bharat matrimony.com
BharatMatrimony.com

BharatMatrimony.com is celebrated as the Most Trusted Matrimony Brand

combining tradition and technology. A network of 15 regional portals and
over 2 Crore members, BharatMatrimony has found a place in the Limca
Book of Records for facilitating a record number of marriages.
BharatMatrimony has been recognised as the Best Matrimony Website
2007 by PC WORLDfor technology and performance and is also listed in
theNASSCOM's Top 100 IT Innovators. All the awards we have won have
encouraged us and we stand as the most preferred site for matrimonial
search according to a study by JuxtConsult.
Sales and promotion activity of
bharatmatrimony.com
It has partnered on twitter and facebook to offer
exciting services

Promotion though emails and online ads.

Promotion through tele ads..

Selling through various offices in different parts of the

country
 Information of bharatmatrimony .com
They have around 2000 employees working them throughout the day
The budget of the company is 15 crores
They have a sale of
The portal runs on LAMP.The acronym LAMP refers to a solution stack of software, usually
free and open source software, used to run dynamic Web sites or servers. The original
expansion is as follows:
Linux, referring to the operating system;
Apache, the Web server;
MySQL , the database management system (or database server).
PHP or others, i.e. Perl, Python, the programming languages.
The combination of these technologies is used primarily to define a web server infrastructure,
define a programming paradigm of developing software, and establish a software distribution
package
Strength of two sites

 Shaadi.com  Bharatmatrimony.com
 Strict Profile Screening
 caters to all your wedding needs
Systems
 Search technology
 helps you plan your dream
 Relevant Matches honeymoon
Technology
 Security & Privacy  pre-marital and marital
Controls counseling

 relationship blog
Weaknesses
 Shaadi.com Bharatmatrimony.com
shaadi is more popular
 BH certainly has way more
website then BH
number of profiles then
Shaadi.com
There name is short and
 BH is more popular then shaadi in simple and most relevant
south india  Without registering on their
  site you are able to view 50
 BharatMatrimony has the feature pages of profiles
of both, Block and Ignore,
something which shaadi lacks

Payment mode and membership

cost
Shaadi.com Bharatmatrimony.com
 In your first visit to Shaadi.com you might not be able
Classic Super Package:
to find the Paid Membership page. You’ll be able to
3 months – Rs 2290
find the link once you spend some more –time
6 months on the
Rs 3890
site or register a free profile. 9 months – Rs 4990
12 months (Platinum) for Rs. 4250Classic Plus Package:
3 months – Rs 1990
6 months – Rs 3390
6 months (Diamond) for Rs. 2655 9 months – Rs 4340
Classic Package:
3 months – Rs 1590
3 months (Gold) for Rs.1595 6 months – Rs 2690
Bold Listing – for only Rs. 459 9 months – Rs 3440
Note: shaadi.com also provides money
back guarantee to the customers.
New e-business plan

Shagun.com

The wedding guide

Company-shagun.com

Primary objective of the company is to generate

revenue from wherever it can, and find out the
potential customer for future

Secondary objective of the company is to provide all

the relevant info to the customer and
The basic idea behind the plan
 In India there is no greater event in a family than a wedding,
dramatically evoking every possible social relation, kinship bond,
traditional values, impassioned sentiment, and economic resource
Gone are the days when marriages were said to be made in heaven.
Today, marriages are not made in heaven rather being increasingly
made on the internet through multitude of free and paid matrimonial
portals. Online matrimony is an emerging trend in our society today.
Loads of youngsters now prefer to select their life partners on these
web sites since the medium is fast and easy to access- it's been rightly
said that now marriages are possible just at the click of the mouse.
Indeed it's a perfect match between tradition and technology.
The business model

The business model of online matrimonial sites is very

straightforward: Create a large database where individuals
post their details, including ideas on preferred partners.

Individuals may also be able to search online through the

database to find and screen suitable matches and then
contact them. While searching is generally open to public
and is free,
Revenue model for shagun.com
The revenue models for the websites can be broken
down into four -

 Advertising

 Lead Generation

 Subscription

 E-Commerce
Sales Promotion
We will advertise on other websites.

Fan page on facebook and twitter account.

Through sms and email messages

Through print media and electronic media internet

advertisements
benefits
Wedding planner
Availing the loans or finance to the customer
Provide the whole requirement of the wedding to the
customer i.e. from clothes, jewellery to tickets there
honeymoon destination.
Wedding gifts planning
the company would be fulfilling all your requirements
from the day you get engaged till the honeymoon.
Offline Opportunities – A new approach to connect
to the people.

Most sites are looking to connect directly with the

consumer. Some of these offline activities are reality TV
shows, internet television, providing access over mobile
phones, matrimony magazines and matrimony meets.
Physical marriage centres are also being set up to tap
markets with low internet penetration.
Portals like shaadi.com, bharatmartimony.com and
jeevansathi.com, can tap rural areas by setting up
physical centres . In urban areas these websites can use
radio, television and even direct to home.
Future of Online Matrimony

Online matrimony is a booming business in recent years.US-

based EmPower Research has published a report which states
that the online matrimony industry in India may reach
21million registrations with revenues of $63 million by 2010-
2011. According to EmPower Research, the popularity of online
matrimony services in India has grown mainly due
toconvenience and cost-savings.E-matrimony sites have an
advantage and much stronger position in India’s e-commerce
environment.If e-marital sites can extend the trust gained by
identifying a spouse/partner fora subscriber to many other,
lifelong services, the e-matrimony industry may attain
verystrong, web loyalty among the Indian population. This is
significant given the future potentialof this market.