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2010 Gratitude Index
from Thankfulfor.com
`November, 2010
 
2010 Gratitude Index
Overview
In September 2009, the site Thankfulfor.com launched, inviting people from aroundthe world to create a personal gratitude journal that could be private or openlyshared with the community. Over the past year, thousands of people have done so- from across the US, Italy, Japan, Brazil and beyond. The vast majority kept theirposts open to the public. Many also broadcast those gratitude posts on their socialnetworks (Twitter, Facebook) and their personal blogs.The Thankfulfor team started seeing interesting trends in the data, and decided tocreate a report. Taking a sample of twenty five thousand anonymized entries, theyenlisted the help of Crowdflower.com, which enabled individuals around the worldto help analyze each post and essentially tag them for their topic(s). Ultimately thecontent fell into 42 different themes. Each journal entry was cross checked andagreed upon by at least three individuals.The team used the data to create the 2010 Gratitude Index. On the followingpages, you'll see some top level data, a more granular breakdown, and a selectionof posts taken from the "public stream of thanks" within the community toillustrate the posts. All of the visual
illustrations
were created by DC-basedcreative agency JESS3.
About Thankfulfor
Thankfulfor.com is a micro-journaling site that asks journal-keepers the simplequestion: What are you thankful for? Users can post their answers in up to 500characters (with a photo), and save each item to their personal "gratitude journal"for private consumption or to share in the "public stream of thanks". Social userscan send each Thankfulfor post to their social networks on Facebook and Twitter,spreading the good vibes far and wide.
2010 Gratitude Index from Thankfulfor.com
 
With the site's most recent update, users can now post photos of what they arethankful for, follow inspiring journals from other members, create a personalprofile and have more meaningful interactions across the community. Android andiPhone apps will be released soon.Like the popular site PostSecret, Thankfulfor encourages the most personal of posts. There is something slightly voyeuristic about reading through the "publicstream of thanks", yet unlike the posts at PostSecret which are often sad or evenworse, the posts at Thankfulfor range from funny to uplifting, inspiring andextremely touching.
Top Level Results
Of a sampling of ~25K entries, the following overarching themes were found.Note that each post could have more than one theme as many people often listmany things they are thankful for in a single post. Therefore, data should betranslated as "of the sample entries, 45.19% mentioned people, 2.17% mentioned aspecific place".
Overarching Theme % of posts that had this theme
People
45.19%Self, Experiences
19.31%Life, Inspiration, God
19.20%Things
18.63%Activities
13.21%Nature
9.85%Feelings
9.10%Entertainment & Tech
8.28%Money/Job
7.52%Place

2.17%NOTE:
3.36% of posts could not be understood or clearly defined (thus tagged "other")8.17% of posts were written in other languages and not translated for content
2010 Gratitude Index from Thankfulfor.com
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