PRODUCT MIX

BY:- ATUL SAFFAR

SECTION:- A
ROLL NO :- 09052
 LG - INDIA
PRODUCT WIDTH

1. TELEVISION.
2. DIGITAL AUDIO/VIDEO.
3. COMPUTER PRODUCTS.
4. MOBILE PHONE.
5. REFRIGERATOR.
6. WASHING MACHINE.
7. VACCUM CLEANER.
8. MICRO-WAVE OVEN.
9. ROOM AIR-CONDITIONER.
10. COMMERCIAL AIR-CONDITIONER.
11. COMPRESSOR.
 TELEVISION
PRODUCT LENGTH

1. LCD TV.
2. PLASMA TV.
3. ULTRA SLIM TV.
4. FLAT TV.

Product length of TELEVISION is 4.

 LCD TV
PRODUCT DEPTH

1. JAZZ THEATRE SERIES (2 MODELS)

2. JAZZ LG 80 SERIES (3 MODELS)
3. SCARLET 20 (LH 70) SERIES (3 MODELS)
4. LG 70 SERIES (3 MODELS)
5. SCARLET (LG 60) SERIES (3 MODELS)
6. LG 53 SERIES (4 MODELS)
7. LH 50 SERIES (3 MODELS)
8. LH 35 SERIES (4 MODELS)
9. LG 30 SERIES (6 MODELS)
10. LH 20 SERIES (4 MODELS)
11. LF 20 SERIES (2 MODELS)
Therefore product depth of LCD TV is
2+3+3+3+3+4+3+4+6+4+2=37
 LG - INDIA
PRODUCT WIDTH

1. TELEVISION. (90 Models)

2. DIGITAL AUDIO/VIDEO. (25 Models)
3. COMPUTER PRODUCTS. (27 Models)
4. MOBILE PHONE. (28 Models)
5. REFRIGERATOR. (47 Models)
6. WASHING MACHINE. (44 Models)
7. VACCUM CLEANER. (5 Models)
8. MICRO-WAVE OVEN. (38 Models)
9. ROOM AIR-CONDITIONER. (72 Models)
10. COMMERCIAL AIR-CONDITIONER. (8 Models)
11. COMPRESSOR. ( 1 Models)

Therefore product-mix of LG-INDIA is 387